Categories
e-commerce mobile

Hearst introduces shoppable Amazon SmileCodes to print publications

Amazon's SmileCodes in Seventeen magazine
Amazon’s SmileCodes in Seventeen magazine

Hearst has unveiled a deal with Amazon to place scannable SmileCodes on Cosmopolitan and Seventeen magazines, allowing readers to purchase straight from its pages.

Amazon’s SmileCodes are branded QR codes that link to sales pages and other content when scanned using the Amazon app. With the Hearst partnership, codes will be placed alongside selected items that once scanned, lead readers to the item on dedicated Cosmo and Seventeen stores on Amazon.com.

Customers can also access the online stores directly, where the publications will launch a “See, Love, Shop!” storefront that is updated monthly to correspond to the print publishing schedule.

“Amazon offers a wide selection of products, fast and free shipping options and low prices, and by teaming up we will be providing Cosmopolitan and Seventeen readers the opportunity to ‘see, love, and shop’ the products our editors showcase and they covet,” said Donna Kalajian Lagani, senior vice president and publishing director of Cosmopolitan and Seventeen. “We are using the latest technology to create a new instant and interactive experience moving our readers down the purchase funnel.”

Items are selected either by the magazines’ editorial teams or exist within ads by selected brands. They will range from categories such as beauty, fashion, wellness and books. So far partners include beauty and personal care brands like Olay, Neutrogena and Cover Girl. To further spotlight “See, Love, Shop!”, the magazines will also be posting shoppable listicles on their websites and promoting certain selections via social media.

Amazon SmileCodes has so far been running as a pilot in Europe, but the Hearst deal marks its official US debut. The online giant has vouched to promote new storefronts, which in turn will likely help promote its SmileCodes feature.

Categories
digital snippets e-commerce film technology

Digital snippets: Barbour, Tory Burch, Birchbox, Levi’s, Kate Bosworth, Agent Provocateur

Barboursummer

A round-up of the latest stories to know about surrounding all things fashion and tech:

  • Barbour creates real-time illustrations of consumers’ stories for summer campaign (as pictured) [Marketing Magazine]
  • Tory Burch releases three pieces of wearable tech: a hands-on review [Fashionista]
  • Birchbox aims to bring ‘artificial intelligence’ to offline retail [AdWeek]
  • Levi’s CMO Jen Sey on her gymnastics career, parenting and the brand’s ecommerce evolution [The Drum]
  • It’s a Snap: Kate Bosworth to Launch Style Thief [WWD]
  • Teaser: Penelope Cruz’s mirage-filled film for Agent Provocateur [Telegraph Fashion]
  • Film: seductive stalker goes full frontal for designer Jonathan Saunders [Creativity]
  • Couture houses include consumers in fashion shows through SoundCloud [Luxury Daily]
  • Facebook tests new ‘buy’ button for online purchases in US [Reuters]
  • Op-Ed | Fashion magazines are missing the mark with shoppable content [BoF]
  • 7 must-have digital tools to promote luxury in China [Jing Daily]