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digital snippets e-commerce Editor's pick mobile social media technology

Digital snippets: high-skilled immigration, The Outnet’s social study, Kors on customer loyalty

digital snippets michael kors
Michael Kors on Instagram

We’re back with another round-up of everything you might have missed in fashion, digital comms and technology news over the past week. Top of the agenda is a perspective on why high-skilled immigration policy is important for fashion and tech, while there’s also highlights from The Outnet, Michael Kors, Tiffany & Co, Zaraa and moe.

We’re now taking a leaf out of the European guidebook and having a bit of a summer break. Hoping you all get to do the same and we’ll see you soon!


  • Why high-skilled immigration policy is vital for fashion and tech [Medium]

  • The Outnet’s social media study on joy provides key content lessons for brands [Forbes]

  • Michael Kors is turning Instagram into a customer-loyalty vehicle (as pictured) [Glossy]

  • Tiffany & Co releases a Snapchat filter [Allure]

  • Zara pulls products after plagiarism allegations on social media [Retail Dive]

  • Yoox Net-a-Porter boss Federico Marchetti looks to China for sales growth [South China Morning Post]

  • Madewell launches 24 days of denim campaign [WWD]

  • Selfridges launches social shopping app [Mobile Marketing]

  • Nike gives babies a stirring speech on unfairness, ambition and triumph [AdWeek]

  • Primark and Ross thumb their noses at e-commerce, will it work? [Forbes]

  • Combatant Gentlemen is tech first, fashion second [WSJ]

  • Fashion retailer New York & Company plans to lift sales with Shopkick rewards [Geomarketing]

  • Vodafone’s Internet of Things swimsuit detects harmful UV levels [Campaign]

  • Drones: Giant leap forward as UK agrees Amazon tests [Trendwalk]

  • Why retailers still struggle with omnichannel—and how they can conquer the challenge [Retail Dive]

  • Inside Pinterest’s effort to woo fashion brands [Glossy]

  • The internet is so bad, it’s awesome [BoF]

  • The pull of personal stylists in the online-shopping era [The Atlantic]

  • What 3D printing means for fashion [BoF]
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digital snippets mobile social media Uncategorized

Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]
  • Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]
  • Westfield pits East against West in social media Olympics campaign [Campaign]
  • Nike to run real-time Olympics Twitter ads [The Drum]
  • Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]
  • Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]
  • B2B fashion sites on the rise [WWD]
  • Spoonflower lets users design and sell own custom fabric [TechCrunch]
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digital snippets e-commerce Uncategorized

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]
  • Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]
  • Nike’s interactive ad challenges viewers to find secret content [PSFK]
  • Michael Kors opens new store via email, social video invite [Luxury Daily]
  • E-commerce in China: how the world’s biggest market buys online [Mashable]
  • Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]
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digital snippets e-commerce mobile Uncategorized

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

  • Saks ups online content [WWD]
  • Topman to launch online magazine [GQ]
  • Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
  • Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
  • JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
  • House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
  • Figleaves links London Underground ads with mobile app [Media Week]
  • Old Navy doles out deals to Shopkick app users [Venture Beat]
  • Flash sales site Vente-Privée launches in US [Market Watch]
  • New York Times launches iPad app for fashion and style content [WWD]
  • How leading fashion brands are embracing online video [Mashable]
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Digital snippets: Stella McCartney, Chanel, Express, Nowness, Amazon, Shopkick

Triathlete Holly Avil for Stella McCartney's adidas Team GB collection

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Behind-the-scenes on Stella McCartney’s adidas Team GB Olympics collection shoot [VogueTV]
  • Chanel joins list of luxury advertisers on online video service Hulu [Luxury Daily]
  • US fashion retailer Express begins selling entire catalog on Facebook [Mashable]
  • Amazon launches fashion site MyHabit.com to compete with flash sales services including Gilt Groupe and Vente Privée [All Things D]
  • Location-based shopping app Shopkick partners with Crate and Barrel [Mashable]