A round-up of the latest stories to know about surrounding all things fashion and tech…
- The Yoox and Net-a-Porter merger is creating a tech giant as much as a fashion giant [Quartz]
- Farfetch’s global platform play [BoF]
- Did Lord & Taylor’s hot Instagram campaign thumb its nose at FTC disclosure rules? [AdWeek]
- Burberry broadcasts ‘London in L.A.’ show via Periscope [Creativity]
- Nasty Gal’s uncertain future: does it have what it takes to stay on top? [Racked]
- Nike’s latest addition to the “lady empowerment ad” genre is one of the most relatable [Fashionista]
- Stuart Weitzman campaign starts with cool cinemagraphs on Instagram, then follows up on Facebook [AdWeek]
- Neiman Marcus introduces new image recognition “Snap. Find. Shop” app [Haute Living]
- How Old Navy is winning at YouTube [Digiday]
- Old Navy and Banana Republic among first brands to use Instagram’s carousel ads and link to product page [AdAge]
- Asos eyes emerging artists on Vevo to deepen ties to 20-somethings [The Drum]
- Amazon quietly acquired Shoefitr to improve how it sells footwear online [TechCrunch]
- Viral style: why are we obsessed? [BBC]
- Fashion brands are ignoring the internet because the market hasn’t yet forced them to take action [BoF]
- What can fashion learn from science? [i-D]
- Digital beauty businesses aim for breakthrough [BoF]
- Forget the Internet of Things, there is a digital revolution taking place in our shopping malls [Forbes]
- If you text this phone number, a guy named Stefan will send you limited-edition clothes [Business Insider]
- The RealReal raises $40 million to double sales in 2015 [Fashionista]
- Fashion can win the wearables war [BoF]
- Ad spend on smart watches estimated to reach nearly $70m by 2019 [The Drum]
- Six retailers doing the most to make mobile part of the in-store experience [PSFK]