Startups technology

This upcoming London “Fashathon” is aiming to develop new fashion-tech

The Fashion Innovation Agency and SetSquared are launching a Fashathon
The Fashion Innovation Agency and SetSquared are launching a Fashathon

The Fashion Innovation Agency, which hit London Fashion Week with another mixed reality initiative this week, is now announcing an upcoming “Fashathon”.

It’s teamed up with SetSquared, a university business incubator, to host a two-day hackathon at the London College of Fashion dedicated to fashion and technology. And it’s calling for creatives, fashion designers, technologists, people with business skills, students and entrepreneurs to join the event, which will give 50 people in total the chance to develop their ideas into investible business solutions. Experts and mentors will be on hand to spark inspiration.

“Possibilities for merging fashion with technology – two pioneering sectors by definition – are endless. There is a never-ending flow of innovations emerging or soon to be discovered. The only question is: what will be next?” SetSquared asked in a blogpost.

Matthew Drinkwater, head of the Fashion Innovation Agency, said: “We hope this two-day workshop will lead to the discovery of the next big thing. The digital revolution is beginning to force huge change within an industry that is ripe for disruption. Work at the crossroads of fashion, retail and technology is leading to new business models and products that will revolutionise our clothes and how we shop for them in the future.”

He noted technologies including artificial intelligence and machine learning, augmented and virtual realities, blockchain, internet of things, smart materials and robotics, as of particular interest.

The Fashathon will take place on June 30 and July 1 from 9am to 7pm. The deadline for applications is May 26.