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business digital snippets e-commerce product Retail social media sustainability technology

Is footwear fueling the Amazon fires, NYFW’s evolution, Zalando trials robots

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Is footwear funding the burning of the Amazon? (Vogue Business)
  • Under Tom Ford, New York Fashion Week undergoes an evolution (Vogue Business)
  • Zalando trials robots to pick shoe orders (Charged Retail)
  • Glitz, glamour & garbage: Why fashion week needs to clean up its act (BoF)
TECHNOLOGY
  • Sizing tech takes on fashion’s expensive returns problem (Vogue Business)
  • IBM serves up an ace with AI at the US Open (AdWeek)
  • Nike just created a high-tech shoe that you can control with Siri (Fast Company)
  • Amazon apparently wants to turn your hand into an ID store purchase (The Next Web)
  • ‘Deepfake’ app causes fraud and privacy fears in China (BBC)
  • Alibaba storms NYFW with data driven design (Nikkei)
SUSTAINABILITY & PURPOSE
  • Climate activists ask Jess Bezos to buy the Amazon rainforest (Ad Week)
  • Primark to train 160,000 cotton farmers in latest sustainability move (Retail Gazette)
  • H&M’s COS launched Restored Collection, ‘saves damaged garments’ (Fashion Network)
  • The Amazon fires stops Vans & Timberland buying Brazilian leather (Quartz)
  • H&M boycotts Brazilian leather following Amazon fires (Fashion United)
  • Why Levi’s new water strategy represents an ‘evolution in thinking’ (Sourcing Journal)
  • Gap sets new sustainability design focus with atelier & repairs capsule (WWD)
  • ‘Misleading’ Peta ad claiming ‘wool is just as cruel as fur’ banned by ASA (The Drum)
  • Timberland is planting 50 million trees (Fast Company)
  • How IoT and AI can enable environmental sustainability (Forbes)
  • Allbirds & Just Water’s new capsule collection supports Amazon firefighting efforts (Sourcing Journal)
  • John Lewis looks for water source (Drapers)
RETAIL & E-COMMERCE
  • Zalando launches resale pop-up store in Berlin (Fashion Network)
  • First look: Puma’s New York flagship (Drapers)
  • Burberry delves into chat-based commerce (WWD)
  • American Eagle takes on Sephora in an effort to be a one-stop shop for teens (Fast Company)
  • Amazon pushes fast shipping but avoids responsibility for the human cost (NY Times)
BUSINESS
  • Tapestry CEO ousted for poor performance, per internal email (Vogue Business)
  • Fake Allbirds & Glossier dupes: DTC brands are battling counterfeits and knockoffs (BoF)
  • Le Tote online retailers buys venerable Lord & Taylor for £100m (SF Chronicle)
  • Zara distances itself from Hong Kong protest controversy (The Industry)
  • M&S to be kicked out of FTSE 100 for first time (Fashion Network)
  • Walmart to stop some ammunition sales in response to shootings (Retail Dive)
  • Moda Operandi gets a makeover- by data and design (Vogue Business)
MARKETING & SOCIAL MEDIA
  • Is TikTok a time bomb? (Fast Company)
  • Ralph Lauren moves onto TikTok platform with US Open campaign (WWD)
  • Reebok drops Cardi B sneakers on Alexa, Google Assistant (Mobile Marketer)
  • Fortnite star Ninja signs multi-year apparel deal with Adidas (The Verge)
  • Molton Brown unveils perfume range via scent experience (Campaign Live)
  • Why Estee Lauder are spending 75% of their marketing spend on influencer marketing (The Drum)
PRODUCT
  • Google’s Project Jacquard returns on an YSL backpack strap, for $880 (The Verge)
  • How Fenty beauty is selling cruelty-free products to China (BoF)
CULTURE
  • Dior pulls ‘Sauvage’ campaign after facing appropriation backlash (BoF)
  • Walmart comes under fire for ‘segregating’ products (Fashion Law)
  • Has inclusivity skipped fashion’s front row? (Vogue Business)
  • The future of the cannabis industry (Quartz)
  • How Tommy Hilfiger thrived on hip hop (without being accused of cultural appropriation) (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Sephora’s inclusion training, Farfetch teams with Gucci, fashion’s child labor risks

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Sephora to close US stores for inclusion training June 5 [Retail Dive]
  • Farfetch teams with Gucci for ‘communities’ initiative [BoF]
  • The fashion supply chain is still high risk for child labor [BoF]
  • L’Oréal is launching a new skin-care brand with paper packaging [Allure]
TECHNOLOGY
  • Forget digital versus physical: The future is programmable [Vogue Business]
  • Robocrop: World’s first raspberry-picking robot set to work [The Guardian]
  • Sephora Spain is investing AI mirrors to mimic Amazon’s recommendation engine [Glossy]
  • I watched the NBA Playoffs in VR, and it’s going to change how you watch sports [Fast Company]
  • Facebook plans to launch crypto-currency [BBC]
  • What happened when I let algorithms run my life for a week [Wired]
  • The British companies pioneering AI that reads your emotions – and will revolutionise everything from shopping to sport [Telegraph]
SUSTAINABILITY & PURPOSE
  • Amazon employees are pressuring the company to become a leader on climate [The Star]
  • Vegan beauty: How conscious consumers are driving innovation in ethical cosmetics [Marketing Week]
  • Formula One champion Nico Rosberg launches new sustainable tech festival [Tech Radar]
  • This hedge fund superstar thinks climate change will impact all your investments—and soon [Forbes]
  • The cult of Eileen Fisher is recruiting millennials [Vogue]
RETAIL & E-COMMERCE
  • How Japan mastered the art of experiential retailing [Fashion United]
  • Lessons about the Chinese shopper from the country’s largest discount app [Vogue Business]
  • Retailers cash in on a ‘captive’ college campus market [Retail Dive]
MARKETING & SOCIAL MEDIA
  • Instagram Shopping used by 39% of UK Gen Zers, study finds [Mobile Marketer]
  • The North Face apologizes for Wikipedia marketing stunt [Highsnobiety]
PRODUCT
  • Nike’s new product drop has ‘Fortnite’ characters sporting signature kicks [Mobile Marketer]
  • The world’s most beautiful headphones are here, and they’re made of fungus [Fast Company]
BUSINESS
  • Revolve sets IPO range, sees $1.2B valuation [WWD]
  • Arcadia faces angry creditors in battle to stave off bankruptcy [The Guardian]
  • Canada Goose stock drops 30.9% [WWD]
  • 3 ways Millennials and Gen-Z consumers are radically transforming the luxury market [Forbes]
CULTURE
  • Nike and Virgil Abloh are opening a mentorship center in Chicago [Highsnobiety]
  • How music stars became fashion’s most bankable collaborators [Vogue]
  • Hunter celebrates Pride with special edition PLAY boot [Fashion United]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Campaigns digital snippets e-commerce Events product Retail social media Startups sustainability technology

ICYMI: Alibaba smashes Singles’ Day record, 2018 as the year of Virgil Abloh and Meghan Markle, holiday catalogs

Singles' Day 200 billion yuan sales figure
Singles’ Day 200 billion yuan sales figure

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Alibaba sets Singles’ Day record with $31 billion in sales [Bloomberg]
  • Ebay declares 2018 the year of Virgil Abloh, logos and the Markle Effect [FashionNetwork]
  • Why catalogs still have a hold on holiday marketing [RetailDive]
TECHNOLOGY
  • Sephora and Google partner on hands-free experience [WWD]
  • China is now using gait recognition to identify people [FastCompany]
  • AI news anchor makes debut in China [NPR]
  • AI bots are awkwardly learning how to dress themselves [Dazed]
SUSTAINABILITY & PURPOSE
  • Is sustainability incompatible with fashion? [i-D]
  • The suddenly surging business of recycled plastic puffer jackets [Fashionista]
RETAIL & E-COMMERCE
  • Glossier opens first NYC flagship [Fashion Network]
  • Zalando looks to Alibaba for connected retail inspiration [Fashion United]
  • Amazon to inaugurate first pop-up shop in Italy [WWD]
  • Dollar Shave Club plans vending machines in high-traffic areas [Retail Dive]
  • JD.com competes for luxury partners with high-tech and white gloves [Jing Daily]
MARKETING & SOCIAL MEDIA
  • WeChat reaches 1m mini programs, half the size of Apple’s app store [TechCrunch]
  • Anya Hindmarch gets down to business, helping procrastinators and the scatterbrained [WWD]
BUSINESS
  • Black Friday 2018: Consumers are eager, more digital, and willing to spend [McKinsey]
  • Betting on Richemont’s future [BoF]
CULTURE
  • This size-inclusive lingerie show just put the Victoria’s Secret runway to shame [Teen Vogue]
  • Saint Laurent launches art project with Daido Moriyama exhibition [WWD]
  • Why fashion’s future will be shaped by male consumerism [Highsnobiety]
  • Hedi Slimane and the art of the ‘drop’ [BoF]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
Events Retail

Sephora taps into beauty fandom with Sephoria convention

Sephoria: House of Beauty

In the year of its 20th anniversary, Sephora has announced SEPHORiA: House of Beauty, a two-day experience that will give beauty fanatics education, inspiration and immersive and shareable moments.

This marks the first time the retailer is joining the ever-growing Con culture of consumer-facing festivals dedicated to a single category or hobby, which so far in the beauty space has been dominated by Beautycon.

Taking place in downtown Los Angeles on October 20-21, 2018, the event will host more than 50 beauty brands throughout interactive rooms that merge the physical and the digital.

Deborah Yeh, SVP of marketing and brand at Sephora, says: “At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty — from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level.”

Yeh adds that to build the event, the company has drawn from the insights and learnings of physical and digital experiences that Sephora clients love in stores, and created a place where its community can live out all of their beauty fantasies.

So far, the company has hinted that during the event, guests will have the chance to meet with influencers, brand founders and other industry pioneers, attend classes and take home personalized products. Brands will likely include LVMH names and Fenty Beauty, which the retailer exclusively sells in the US.

Although Sephora is the first major beauty retailer to enter the Con space, it has not become unusual for brands to deploy one-off events or museum-like experiences to promote their ethos to a new or existing fanbase. The approach works not only as a brand awareness exercise, but gives a niche – and highly-engaged – audience the chance to experience the brand through new mediums, such as education and personalization.

Categories
business digital snippets e-commerce film Retail social media Startups sustainability technology

ICYMI: LVMH’s digital strategy, feathers in fashion, the McQueen documentary

Proenza Schouler
Proenza Schouler

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Decoding LVMH’s digital strategy [BoF]
  • Is the use of feathers in fashion any more ethical than fur? [Fashionista]
  • The McQueen documentary tells the story of the people who carry his legacy [Vogue]
TECHNOLOGY
  • Why Nordstrom is betting on high-touch tech [Fortune]
  • Avery Dennison and SoftWear Automation to create digital supply chain for manufacturers [SupplyChainDigital]
SUSTAINABILITY
RETAIL & E-COMMERCE
  • How Sephora built a beauty empire to survive the retail apocalypse [CBInsights]
  • This is how a brick-and-mortar store can thrive in the age of Amazon [NYMag]
  • Urban Outfitters launches third-party marketplace, tests self-checkout [RetailDive]
MARKETING & SOCIAL MEDIA
  • Nike sells out of Facebook Messenger sneaker drop in less than an hour [RetailDive]
  • Givenchy and Stella McCartney score on Instagram at Royal Wedding [WWD]
  • Victoria’s Secret is still advertising to women like it’s 1999 [Bloomberg]
  • Esprit’s Instagram posts are now shoppable [FashionUnited]
  • This Ikea print ad is designed to put you to sleep [CreativityOnline]
  • Do influencers need regulating? [BoF]
BUSINESS
  • Balenciaga is now the fastest-growing label at Kering? [Harper’s Bazaar]
  • LVMH invests $60 million into fashion platform Lyst [HypeBeast]
  • Richemont clinches takeover of Yoox Net-A-Porter [Reuters]
  • Can the Model Alliance Respect program make a difference? [Vogue]
Categories
business digital snippets e-commerce product Retail sustainability technology

ICYMI: Fashion’s woman problem, the hologram reality, Zara’s digitally-integrated store

Fashion women
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Fashion’s woman problem [NYTimes]
  • Holograms: are they still the preserve of science fiction? [Guardian]
  • Zara opens its pioneering digitally integrated store at Westfield Stratford [TheIndustry]
TECHNOLOGY
  • JD.com plans to make courier robots smarter by enabling them to ‘talk’ to lifts, ascend towers [SCMP]
  • Loving the alien: Why AI will be the key to unlocking consumer affection [Forbes]
  • How to succeed at being a crypto and blockchain influencer without really trying [NewCoShift]
  • China’s government casts uncertainty on blockchain evolution [JingDaily]
SUSTAINABILITY
  • Nike, H&M and Burberry join forces for sustainable fashion [Reuters]
RETAIL & E-COMMERCE
  • Sephora is launching in-store beauty classes for trans people [Them]
  • Burberry is successfully steering sales into its own stores [Glossy]
  • Alibaba’s newest initiative aims to make Hong Kong a global AI hub [TechCrunch]
  • This new company is about to make fast fashion even faster [Racked]
MARKETING & SOCIAL MEDIA
  • How we made our own CGI influencer in 48 hours [TheCut]
PRODUCT
  • Fabrics of the past, present and future and the best ways to wear them [ManRepeller]
  • Hue breakthrough: Scientists engineer first active, color-changing fabric [WWD]
BUSINESS
  • MatchesFashion gets a royal wedding boost to top off bumper year [CityAM]
  • Can Walmart crack fashion? [BoF]
  • Nordstrom wants brands to embrace the ‘size spectrum’ [Glossy]
  • New Look accused of ‘fat tax’ by charging more for outfits after size 16 [Telegraph]
Categories
Editor's pick mobile social media technology

Facebook Messenger intros AR capability with Nike as key launch partner

Nike AR on Facebook Messenger
Nike AR on Facebook Messenger

Facebook has introduced an augmented reality feature that will enable brands including Nike to offer fans more immersive experiences when speaking on Messenger.

The launch, which was announced at Facebook’s annual F8 developers conference this week, also includes other brand partners such as Sephora, ASUS and Kia.

Nike will allow superfans to buy limited-edition sneakers in AR. At the F8 keynote, the brand introduced a new pair of limited edition Kyrie Irving shoes called “Red Carpet”, which sold out within minutes of the announcement.

To access the experience, users had to speak to the SNKRS chatbot via the Messenger app by sending basketball-related emojis, which unlocked a pair of the shoes. After that, a virtual render of the Red Carpet shoe appeared on the user’s phone, which meant they could move it around to experience it in 3D, before committing to purchase.

The launch is in line with the sportswear brand’s evolving strategy towards an increasingly mobile experience. Last year, it launched an AR feature within its SNKRS app that allowed users to buy a pair of SB Dunks; to promote its Momofuku collaboration in the restaurant’s hometown of NYC, it encouraged fans to partake in a scavenger hunt across the city where shoes could be purchased by triggering AR experiences via physical posters.

Facebook Messenger AR
Facebook Messenger AR

Beyond Nike, other launches include Taiwanese electronic company ASUS, which demo’ed a feature where you can play with the ZenFone 5 to learn more about its features; Sephora, which is introducing a selection of make-up looks to virtually try-on and share; and Kia, which is giving potential customers the opportunity to customize the Kia Stinger.

For Facebook, new features allow the social media giant to further enhance its mission to deepen connections between peers and brands alike. David Marcus, head of Messenger, said at the conference: “This feature, launching in closed beta, helps people get valuable, instant feedback about purchases, and more. Developers will be able to build experiences that let people virtually customize or try-on merchandise, walk through new products, or simply express themselves in a fun way.”

Categories
business Campaigns digital snippets e-commerce product Retail sustainability technology

ICYMI: Fashion embracing AI, how Apple is using AR, breaking down Gucci’s innovation model

AI in fashion - artificial intellgence
AI in fashion

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How fashion should (and shouldn’t) embrace artificial intelligence [BoF]
  • How Apple will use AR to reinvent the human-computer interface [Fast Company]
  • Breaking down the Gucci-inspired ‘innovation model’ that’s taking over Kering [Glossy]
  • In fashion’s hype-driven era, Hermès is doing its own thing [Dazed]
TECHNOLOGY
  • Blockchain, Internet of Things and AI: What the newest luxury startup accelerators are investing in [Glossy]
SUSTAINABILITY
  • What really goes into a fashion sustainability ranking & how brands game the system [TheFashionLaw]
  • Millennials say they care about sustainability. So, why don’t they shop this way? [BoF]
  • Report: Levi’s is ‘all talk and no action’ on sustainability [Glossy]
  • Beauty brands are finding innovative ways to reduce packaging waste [Fashionista]
  • The young designers pioneering a sustainable fashion revolution [Vogue]
  • TheRealReal, Stella McCartney flaunt high-fashion recycling [MediaPost]
RETAIL & E-COMMERCE
  • Is video the future of online shopping? [BoF]
  • Amazon will now deliver packages to the trunk of your car [TheVerge]
  • Fast fashion’s biggest threat is faster fashion [BoF]
MARKETING & SOCIAL MEDIA
  • Outdoor Voices uses AR to launch OV Trail Shop running collection [FashionNetwork]
  • Oakley forgives you (even if others don’t) in this lovely ode to athletic obsession [AdWeek]
  • Adidas Originals traded pieces from Alexander Wang’s new collection to get to Coachella [AdWeek]
PRODUCT
  • Disney made a jacket to simulate physical experiences, like a snake slithering across your body [TheVerge]
  • Adidas is testing how to mass-produce custom shoes like those it makes for elite athletes [Quartz]
BUSINESS
  • Balenciaga issues second apology after claims of discrimination against Chinese shoppers [Reuters]
  • Sephora’s lawsuit with obsessive compulsive cosmetics is a staggering case study in how beauty products are sold [Racked]
Categories
business digital snippets e-commerce product Retail technology

ICYMI: The resale market grows, reporting gender pay gaps, augmented reality at retail

Thredup - resale
Thredup

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Resale is expected to be bigger than fast fashion within 10 years [Fashionista]
  • Major fashion names among worst offenders in Britain gender pay gap [NYTimes]
  • 10 retailers leading the way in augmented reality [RetailDive]
TECHNOLOGY
  • Retailers race against Amazon to automate stores [NYTimes]
  • Will brands start selling digital apparel in video games? [LSN Global]
RETAIL & E-COMMERCE
  • Tencent shows off their vision for the future of retail [JingDaily]
  • Why Sephora merged its digital and physical retail teams into one department [Digiday]
  • How Men’s Wearhouse became a bright spot in the declining retail space [AdWeek]
  • Could entering a lottery be the future of shopping? End Clothing thinks so [Vogue]
  • These 25 companies are revolutionizing retail [Business Insider]
MARKETING & SOCIAL MEDIA
  • Ssense shuts down Polyvore, sparking outrage among fans [BoF]
  • Tommy Hilfiger’s new campaign features models with disabilities [Teen Vogue]
  • The day Warby Parker lost its cool [FastCompany]
PRODUCT
  • Counterfeiting makeup is a new trend in Chinese how-to videos [JingDaily]
  • Louis Vuitton now sells a pricey tracker for your designer luggage [Engadget]
BUSINESS
  • Why Virgil at Vuitton only begins to combat industry racism [HypeBeast]
  • Comme des Garçons is launching a direct-to-consumer brand [GQ]
  • How Zegna caters to today’s novelty-obsessed Chinese consumers [JingDaily]
Categories
business data digital snippets e-commerce Startups sustainability technology

What you missed: retail’s existential reckoning, Echo Dot is the Christmas best seller, bots on the rise

2017 was the year of retail’s existential reckoning
2017 was the year of retail’s existential reckoning

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the final fortnight of 2017.


TOP STORIES
  • 2017 was the year of retail’s existential reckoning [Quartz]
  • The Echo Dot was the best-selling product on all of Amazon this holiday season [TechCrunch]
  • Bots are about to get better at customer support than humans [Wired]
  • The last days of Colette [Garage]

BUSINESS
  • Retailers feel shoppers’ Christmas cheer [WSJ]
  • Jonathan Saunders steps down from DVF role [Guardian]
  • Meet Oscar Olsson, the mind behind H&M’s new brand for millennials [TheCut]
  • Reformation raises $25 million to fuel brick-and-mortar growth [BoF]
  • Clothing companies are trashing unsold merchandise instead of donating it [TheOutline]
  • With Phoebe Philo leaving Céline, what’s next? [BoF]
  • UK cotton back in production in Manchester [BBC]

MARKETING
  • Adidas brings all-star talent and tech to the table [BrandChannel]

E-COMMERCE
  • Prada launches e-commerce platform in China [Reuters]
  • The fake news of e-commerce [Racked]
  • There’s money to be made in returning e-commerce orders [LA Times]
  • What fashion brands can learn from Nike’s first six months as an Amazon partner [Glossy]
  • E-commerce company ThredUP rolls out AI-powered ‘goody boxes’ to rival discount clothing chains [AdWeek]

STORES
  • Walmart is developing a personal-shopper service for rich moms — and a store with no cashiers [Recode]
  • Sephora mastered in-store sales by investing in data and cutting-edge technology [AdWeek]

TECHNOLOGY
  • This is Magic Leap’s mixed reality headset [Engadget]
  • If the bitcoin bubble bursts, this is what will happen next [Wired]
  • Mall of America gets high-tech with chatbot and humanoid robots [Racked]
  • Ikea is stepping into virtual reality by creating a game for new store openings [AdWeek]
  • Beauty tech made major strides in 2017, and it’s only the beginning [Fashionista]

START-UPS
  • Target to buy Shipt for $550 million in challenge to Amazon [Bloomberg]
  • Meet the nanotech scientist who used her mad skills to build a better party clutch [FastCompany]