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Hunter opens wet weather pop-up in NYC’s Grand Central Terminal

Hunter's greenhouse pop-up in New York's Grand Central Terminal
Hunter’s greenhouse pop-up in New York’s Grand Central Terminal

Hunter has launched a pop-up greenhouse in the Vanderbilt Hall at New York’s Grand Central Terminal, recreating the misty landscape of the Scottish Highlands.

Created to celebrate the brand’s British heritage, the pop-up is modeled on a traditional glass-roofed design. Visitors entering it are greeted by the atmospheric sound of rain, moss underfoot and an ethereal layer of Scotch mist – a mixture of fog and light rain common in the Scottish Highlands. Inside, they are then able to interact with some of the Hunter Original Core Concept rainwear pieces, including boots and jackets, in the environment they were designed for.

“Combining our pioneering Scottish heritage with a contemporary and playful approach to rainwear, we have built an immersive environment for the customer that we hope will transport them back to our roots,” says the brand’s creative director, Alasdhair Willis. “We wanted to celebrate Hunter’s relationship with wet weather essentials by bringing a piece of our British heritage to an iconic location in New York. The authenticity, values and versatility of the collection is what has made it such a success to date and we want to showcase that – we’ve harnessed new materials from lightweight rubber to fully showerproof cotton and developed a seasonless, unisex collection that challenges the standard connotations of rain.”

The pop-up is an extension of Hunter’s commitment to continually engage with its biggest market: the US. It will be open from Sunday, October 22 until Wednesday, October 25.

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Chanel tweeter @CC_Linlithgow revealed

DisneyRollerGirl published a great interview with the “Chanel Tweeter” @CC_Linlithgow this weekend.

Assumed originally to be an official Twitter account set up by Chanel surrounding its Metiers d’Art Show – this year held at Linlithgow in Edinburgh, Scotland – it did in fact turn out to be an adoring fan and local resident.

That individual, also known as Jenna, “aggregated hundreds of Instagrams, Twitpics and nuggets of as-it-happens commentary from the models, press and guests at the show”. For 10 days ahead of the event, she also provided atmospheric photos of the palace grounds being set up (as pictured) and the area’s beautiful surroundings.

Click here to read her full interview reveal: Who is the secret Chanel tweeter @CC_Linlithgow?