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Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business Campaigns digital snippets e-commerce Retail social media Startups sustainability technology

ICYMI: The tech-driven age of the sneaker drop, Adidas’ Airdrop campaign, the weight of holiday returns

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The new, tech-driven age of the sneaker drop [Engadget]
  • Adidas pushes new Ultraboost 19 shoe via guerrilla Airdrop campaign [NY Times]
  • Amazon returns video draws 11 million views [WWD]
TECHNOLOGY
  • Samsung patents phone display that projects Star Wars-like holograms [Tom’s Guide]
  • As Facebook raised a privacy wall, it carved an opening for tech giants [NY Times]
SUSTAINABILITY & PURPOSE
  • 8 things Patagonia says fashion can do to get greener [WWD]
  • 5 years after pay pledge, H&M still isn’t paying laborers a “living wage” [TheFashionLaw]
  • Consumers are ready for full sustainability, brands aren’t [WWD]
RETAIL & E-COMMERCE
  • How Bonobos is growing up under Walmart’s wing [RetailDive]
MARKETING & SOCIAL MEDIA
  • Rihanna’s Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says [Mobile Marketer]
BUSINESS
  • Victoria Beckham firm’s losses deepen [BBC]
  • Raf Simons Is out at Calvin Klein [GQ]
  • Burberry turnaround? Analysts aren’t buying it [Bloomberg]
CULTURE
  • Why everyone wants a piece of the K-beauty pie [SCMP]
  • Young luxury shoppers explain why they’re willing to pay $500 for sneakers [QZ]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business Campaigns data digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Farfetch acquires Stadium Goods, the UN’s fashion climate charter, ASOS profit warning

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Farfetch acquires Stadium Goods: Why sneaker resale is becoming big business [Forbes]
  • Milestone fashion industry charter for climate action launched [UN]
  • ASOS issues profit warning as Christmas sales falter [The Industry]
TECHNOLOGY
  • China’s retailers turn to real-world surveillance to track big spenders [Wired]
  • Alexa wants you to answer questions [Cognition X]
  • Is the face-swapping robot with multiple ‘personalities’ cool or just plain creepy? [Mashable]
  • Racist, sexist AI could be a bigger problem than lost jobs [Forbes]
  • Is tech too easy to use? [New York Times]
SUSTAINABILITY & PURPOSE
  • Kering launches first ‘regenerative sourcing’ standard for fashion suppliers [Edie
  • Francisco Costa is back—with the chicest sustainable beauty brand you’ve ever seen [Vogue]
  • The first “plastic-free” supermarket aisle [BBC]
  • Lacoste joins list of brands banning mohair  [Fashion United]
  • Companies used to stay quiet about politics. In 2018, social causes became integral to their branding. [Vox]
  • Is online shopping better or worse for the environment? [WWD]
RETAIL & E-COMMERCE
  • Here’s how Nike, Alibaba and Walmart are reinventing retail [Wired]
  • The future of fashion is made-to-order, according to Farfetch CEO José Neves [Fast Company]
  • Amazon Go eyes London’s West End for first UK store [Retail Gazette]
  • Why Starbucks is experimenting with experience-based retail [Digiday]
  • E-commerce is thriving in Africa despite hurdles to the “last mile” [Quartz]
  • ‘It’s a big data game’: Startups compete to reinvent the convenience store [Digiday]
  • Lululemon expands test for 1st loyalty program [Retail Dive]
MARKETING & SOCIAL MEDIA
  • You can try on the latest Adidas sneaker drop on Snapchat [Engadget]
  • Mall of America debuts holiday AR scavenger hunt [Mobile Marketer]
  • Mr Porter launches gift assistant with Facebook Messenger [Fashion Network]
  • Lululemon and Strava team up to launch a series of virtual races [Runners World]
  • Calvin Klein kills print ads — will other fashion brands follow suit? [Footwear News]
PRODUCT
  • H&M teams up with cult brand Eytys for unisex collection [Fashion United]
BUSINESS
  • Millennial consumers rule the luxury market – how are brands coping? [SCMP]
  • Samsung’s Supreme collaboration in China is with a “counterfeit organization,” Supreme says [Quartz]
  • LVMH expands portfolio with $2.6B Belmond travel deal [Retail Dive]
  • H&M says full year sales increased by 5 percent [Fashion United]
  • Alberta Ferretti under investigation by Italy’s antitrust authority [Fashion United]
CULTURE
  • Self-Portrait is growing in the age of streetwear — without flashy logos or sneakers [Fashionista]
  • Prada pulls monkey designs following outcry over racist imagery [Complex]
  • Diversity on magazine covers increased by a record double-digit percentage in 2018 [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business data digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Inside Target’s test store, algorithms threatening jobs, L’Occitane’s AI personalization

Target
Target

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Inside Target’s top secret test store [Co.Design]
  • How algorithms are threatening fashion’s white-collar jobs [BoF]
  • L’Occitane boosts mobile conversions by 159% with AI-powered personalization [Mobile Marketing]
TECHNOLOGY
  • What blockchain can’t do [HBR]
  • Think you know how disruptive artificial intelligence is? Think again [Forbes]
  • Top Japan fashion site bets big on custom-fit fast fashion [BoF]
  • Baidu’s self-driving buses will hit Japan’s streets next year [TNW]
  • How SK-II disrupted the beauty industry in Japan with emerging technology [TheDrum]
  • Watch MIT’s blind robot run, jump, and climb stairs [TNW]
SUSTAINABILITY
  • Factory Tour: Eileen Fisher helps make the eco-fashion dream of circularity come true [Fashionista]
  • Wrangler and MyFarms talk ‘field-level’ sustainability in new report [WWD]
RETAIL & E-COMMERCE
  • 27% of apparel sales are now online [RetailDive]
  • Why virtual reality won’t revolutionize retail, but scan-and-go will [RetailDive]
  • Sophia Webster puts her spin on experiential retail with second London boutique [WWD]
  • Reporter’s notebook: A quest for experiential retail [RetailDive]
  • Walmart.com launches 3-D virtual reality tour [WWD]
  • Amazon claims it doesn’t want to take on UPS and FedEx. So why is it introducing tons of its own Amazon delivery vans? [Recode]
  • Samsung brand experience opens its doors in the heart of Paris [BrandChannel]
  • Kirsten Green’s survival guide for the ‘retail reckoning’ [BoF]
MARKETING & SOCIAL MEDIA
  • Inside Instagram’s social shopping masterclass [BoF]
  • Hilfiger’s next TommyNow runway show to touch down in Shanghai [WWD]
  • Are influencers really worth the money? [BoF]
  • Roger Federer signs $300 million sponsorship deal with Uniqlo [BoF]
PRODUCT
  • These people with disabilities have ideas for making shopping more accessible [TeenVogue]
  • Tiffany & Co. will now let you personalize with custom symbols and monograms [Town & Country]
  • What FDA approval of CBD could mean for the beauty industry [Racked]
  • Walmart pulls “Impeach 45” t-shirts after Trump supporters threaten boycott [FastCompany]
BUSINESS
  • Paris Fashion Week’s front rows speak to fashion’s complicated stance on #MeToo [TheFashionLaw]
  • Chanel’s digital strategy takes shape amid executive shuffle [BoF]
  • Subscription box market fights fatigue [AdAge]
  • How Revolve has built a billion-dollar fashion company for millennial women [Inc]
  • Fans of ModCloth and Bonobos were aghast when Walmart bought the brands. But they’re still shopping [Quartzy]
Categories
Editor's pick technology

Cannes Lions 2018: How Samsung is focusing on the sweet spot between brand, tech and people

Samsung
Samsung

In the end it’s not about the technology itself, but the outcome it delivers, said Samsung’s global CMO, YoungHee Lee, on stage at the Cannes Lions International Festival of Creativity this week.

Speaking about whether tech would be the downfall or saviour of creativity, Lee highlighted that Samsung’s bigger mission is to hit the sweet spot between brand, tech and people.

To further enforce that point, Lee presented the company’s three major trends that it believes will shape this new era of transformation:

  • Personal empowerment: As title and money begin to lose importance, consumers are seeking to know what makes them better personally. Tech in this case will enable people to achieve their personal goals.
  • People demanding for brands to take a stand: As a result of consumer introspection and the search for a sense of purpose, brands, Lee urged, need to demonstrate they share their consumers’ perspectives of the world.
  • People seeing tech as a force for good: The way consumers are experience tech is different, as a result of being better informed, better entertained, and better connected with friends and family. Technology is changing the lives of people for the better, she explained, and it is a brand’s responsibility to demonstrate that and behave responsibly.

Emphasizing technology as a vehicle for human transformation and creativity is key because tech has and always was about human change, Lee said. Her advice to marketers in the room was to live in the intersection of tech and humanity. This is particularly important because within 10 years of the first smartphone coming to market, there are now 2.6 billion people connected to the internet, 84% of which are on mobile.

With every consumer now considering themselves a content creator – in the case of professional YouTubers, a one-man media company – Samsung hopes to exist in the space that enables those behaviors, as well as pushing for the good of humankind as a whole.

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Campaigns Editor's pick film technology

Barneys unveils VR film with Samsung and contemporary dance company

Mantle by Barneys New York
Mantle by Barneys New York

Barneys New York has launched Mantle, a virtual reality film and experience in collaboration with New York-based Martha Graham Dance Company and Samsung as its tech and distribution partner.

The film aims to blend fashion, technology and contemporary dance as it showcases dancers wearing exclusive designer looks straight from the runway.

“Barneys New York has always been centered around fashion and its role within culture,” said Matthew Mazzucca, creative director of Barneys New York. “By partnering with another iconic New York institution, the Martha Graham Dance Company, along with Samsung, we are proud to give our customers an immersive experience in our stores and on Barneys.com that fuses high design with art, performance, and technology. All of these elements are pillars of the experiences Barneys New York is known for.”

Mantle features four principal dancers from the Martha Graham Dance Company, each embodying different parts of the human psyche – power, ethereal, possessed and the cleaner – as well as former company members ranging up to 70 years of age. The cast wears designs by Prabal Gurung, The Row, Rick Owens, Loewe and Craig Green, all of which will be on display in the department store’s windows, as well as in the Mantle viewing experience inside.

The film is available to watch in virtual reality in-store with Gear VR powered by Oculus headsets through the Samsung VR app, and online on Barney’s online platform The Window. Users of Samsung’s VR content service app can also access it from home through their own headsets.

“No other medium can really envelop consumers into a brand universe and create brand affinity like virtual reality. We are thrilled that Barneys New York was inspired by our Gear VR technology and the immersive storytelling that VR can facilitate,” said Zach Overton, VP of brand experience at Samsung Electronics America. “At Samsung, we aim to create innovative partnerships, like our relationship with Barneys New York, to help brands reinvent how they connect with consumers.”

Filmed using a 360-degree camera, the short film was by Theo Stanley and choreographed by former MGDC teacher Cynthia Stanley. Additional collaborators include set designer Stefan Beckham and composer Sam Wagster.

“We’re creating a new experience,” Mazzucca told WWD. “We’ve gotten into pursuing what the idea of storytelling means. There’s a lot of great innovations happening in AR and VR. We understand what the retail experience can be. Seeing apparel in a VR space and how it’s captured will start something. Having immersive experiences is something we’re going to keep hammering at.”

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business digital snippets e-commerce social media Startups technology

What you missed: Amazon as the most innovative company, Canada Goose IPO, AI versus fraud

Jeff Bezos' Amazon has been named the world’s most innovative company of 2017 - retail fashion tech
Jeff Bezos’ Amazon has been named the world’s most innovative company of 2017

It’s been a pretty quiet season as far as technology goes during New York and London fashion weeks – live content is playing its part, as is politics, but there’s little in the way of the big innovations we’ve seen in the past. There’s lots to be said about that, so look out for some commentary around it in the coming weeks as we cycle into Milan and Paris. In the meantime, one of the highlights there has been is the Fashion Innovation Agency’s return to mixed reality with designer Sabinna.

Elsewhere, news to catch-up on this week spans Amazon as the world’s most innovative company, the digital printing technology taking us closer to fully customisable clothing, the fact Canada Goose has filed for its IPO, and how artificial intelligence is becoming the newest weapon in the fraud fight.


TOP STORIES
  • Why Amazon is the world’s most innovative company of 2017 [Fast Company]
  • Canada Goose IPO: Its smartest business move was expanding beyond Canada [Quartz]
  • How digital printing technology is taking us closer to fully customisable clothing [Forbes]

BUSINESS
  • British Fashion industry steels itself for Brexit [BoF]
  • The all-new Hermès: Taking its cues from… Michael Kors? [LeanLuxe]

SOCIAL MEDIA
  • Snap lowers valuation expectations in highly awaited IPO [Reuters]
  • Emma Watson launches eco-fashion Instagram [WWD]

MARKETING
  • Browns kicks off year-long #cooltobekind campaign ahead of LFW [The Industry]
  • River Island on navigating the divide between brand marketing and culture [The Drum]
  • A$AP Rocky stars in Zalando’s new spring campaign [The Industry]

RETAIL & E-COMMERCE
  • 3 trends shaping retail cybersecurity in 2017 [Retail Dive]
  • Why Indochino is opening new stores in shopping malls [Glossy]

TECHNOLOGY
  • Samsung goes for a new look in virtual reality at New York Fashion Week [Fortune]
  • Rise of the learning machines: How AI is becoming the newest weapon in the fraud fight [Retail Dive]
  • ‘Smart mirrors’ come to the fitting room [Bloomberg]

START-UPS
  • VC Cheryl Cheng: ‘Fashion has not shown it can be disrupted’ [Glossy]
Categories
Editor's pick social media technology

All the interactive retail campaigns from tech to social media this holiday season

Hearst and Blippar's augmented reality retail district in Covent Garden - holiday campaigns
Hearst and Blippar’s augmented reality retail district in Covent Garden

What better time of year for something a bit fun and interactive than at Christmas. With an increasing movement towards more in the way of technology that actually resonates with consumers, we’ve seen all sorts of campaigns deployed this season to enhance the festive experience in both physical and digital spaces.

From chatbots to virtual reality devices, not to mention increasingly clever applications on social media, all things digital are proving key for successful holiday seasons to come.

Here we’ve rounded up all of the best of this year’s initiatives across the fashion and retail space. Don’t forget to also check out our best picks of the festive films for 2016.


Technology aids in merging physical with digital

The evolving presence of tech in the holiday season was first spotted when John Lewis launched its Christmas campaign in the UK a few weeks ago. Included was an in-store activity where visitors could experience its Buster the Boxer commercial through virtual reality headsets.

Shortly after, eBay opened a two-day pop up in London that aimed to be the first store run on ‘emotions’. Visitors could browse gift items and select the ones they responded to the best, according to bio-analytic and facial technology.

Next we saw Hearst Magazines teamed up with Blippar to create the world’s first ‘augmented reality retail district’ in Covent Garden. Magazine editors worked with 35 participating retailers to bring to life beauty and fashion gift guides that are only available to view through the Blippar app. Further gamification included using the app over the district’s Christmas tree, located in the famous Piazza, to unlock retailer and restaurant discounts.

Google's Window Wonderland virtual reality experience - holiday campaigns
Google’s Window Wonderland virtual reality experience

Meanwhile in New York, department store window displays are being celebrated through a campaign from Google called Window Wonderland, which allows users to experience 18 displays, from the iconic Bergdorf Goodman to Macy’s and Tiffany & Co, also through the magic of VR. Each can be zoomed in and even come with audio guides from some of the store creatives talking about this year’s work.

The experience was produced by Google’s Art, Copy & Code team by taking hundreds of high-resolution images of each store and then stitching them together so they can be viewed via a web browser, on a smartphone or tablet, or through a VR headset.

In a nod to the lesser trend of wearable technology this season, Samsung is celebrating the launch of its new G3 smartwatch in Piccadilly Circus from Dec 1 until Christmas Eve, with one choir performance a day, showcasing holiday spirit from around the world. Aiming to bring Londoners and visitors together, each choir comes from a different culture or country, ranging from France to Bangladesh.

The key part however is that selected choir members will wear the new smartwatch, which will measure their heartbeats, movements and calories burnt. The biometric results have then been transformed into visuals, displayed on eight screens around the stage.

The Samsung choir wearing the G3 smartwatch - holiday campaigns
The Samsung choir wearing the G3 smartwatch

Social media spans chatbots to live video

Beyond creatively deploying technology in physical environments, brands are taking to social media to explore new and different ways they can engage and encourage followers to get excited for the season.

There’s been a big focus on using chatbots via Facebook Messenger for instance, by brands including Nordstrom, Burberry, American Eagle and others. The idea is to enable gift discovery and interaction via the scaleable artificial intelligent bots, rather than relying on customer service teams. It’s fun and playful at this point, but also says a lot for the future of a trend referred to as “conversational commerce”.

Agent Provocateur's Whatsapp campaign - holiday campaigns
Agent Provocateur’s Whatsapp campaign

Conversation was also the name of the game for Agent Provocateur this season, albeit in a human capacity. The lingerie brand took to Whatsapp for a campaign led by its agency Cult LDN. Referred to as a Ménage à Trois, it helped couples choose ideal gifts by chatting within a group.

In a simpler way, we’ve also seen retailers like Macy’s pushing its “The Santa Project” campaign over social media with ads on Facebook Canvas and Instagram Marquee, while also encouraging followers to record their own videos explaining why they #Believe in Santa.

Also deploying video is Barneys New York, which has promoted a stylish Secret Santa featuring a group of influencers, from Man Repeller’s Leandra Medine to DJ Mia Moretti. #BarneysUnwrapped lives on the retailer’s Instagram page, where each participant stars in an individual video unwrapping their gift, subtly encouraging viewers to buy said items at Barneys, of course.

Needless to say, there’s also been a big focus on Snapchat this season with retailers such as Kohl’s taking the tried-and-test route of Sponsored Geofilters and John Lewis a Sponsored Lens themed to Buster the Boxer.

Sweet's pop-up gift shop on Snapchat sponsored by Maybelline - holiday campaigns
Sweet’s pop-up gift shop on Snapchat sponsored by Maybelline

Sweet, Hearst’s Snapchat-only media channel, meanwhile ran a two-day pop-up ‘shop’ sponsored by Maybelline. It released a gift guide with over 100 snaps, ranging from affordable to expensive, with Maybelline ads running in between. While Sweet’s editorial team worked on the extensive gift selection, it also developed fun and shareable content such as GIFs and catchy phrases, hoping viewers would screengrab their wish list items and send to friends.

Despite the success of a Snapchat giveaway campaign during this year’s Black Friday, US beauty subscription box Birchbox experimented with Instagram Stories in a “12 Days of Christmas” initiative for the holidays instead. It revealed prizes and discounts from partners such as Hilton and Athleta, in a campaign hosted by actress Sophia Bush.

This sort of staggered giveaway as a strategy, has been deployed by a number of other American retailers this year, including Target for Black Friday, and JetBlue with another 12-day campaign in a bid to get customers to come back and interact day after day.

Birchbox's 12 Days of Christmas campaign on Instagram Stories - holiday campaigns
Birchbox’s 12 Days of Christmas campaign on Instagram Stories

Meanwhile with live video on a steep incline, Facebook Live has been the focus for a lot of brands ahead of the holidays. UK retailer Primark, an active user of the feature, has recently promoted a series of giveaways under the “Go, Get and Gift” headline, where viewers who answered questions correctly the quickest would be rewarded discounts and gifts.

ASOS ran a similar campaign that grabbed viewer’s attentions by asking them to guess what was packed inside mysterious bags as tips and hints slowly unfolded, with all the right answers entering a prize draw.


Comment

Each of these themes – from virtual reality to chatbots, Snapchat campaigns and live video – point to the direction we’re seeing fashion brands and retailers moving for 2017. They join a raft of other key trends to know about in the tech space including frictionless payments, designing for the voice interface and thinking about blockchain.

What this also proves is that with digital media so embedded in customers’ lives, brands are particularly embracing chances to grab audience attention while they’re willing to join in; during a positive and festive time of the year. The holiday season, unlike its divisive younger sister Black Friday, is the perfect opportunity for them to convey a message of unity and fun, while experimenting with all that the newest tech has to offer. Look out for much more of this ahead too however.

 

 

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mobile technology

Mobile wallets: French shoppers say “non merci”

mobile wallets
The French are becoming avid m-commerce shoppers but they’re less fond of smartphone payments technology

Samsung Pay celebrated its first birthday last month and hit 100m transactions worldwide (from the seven countries in which it was available). But in a world where m-commerce is surging, there still seems to be a lot of consumer resistance to smartphone-based mobile wallets in some countries. That’s despite many shoppers in those countries tapping their debit and credit cards on contactless payment terminals with increasing regularity.

A new survey illustrates this perfectly, It shows that the French are becoming avid m-commerce shoppers but it seems but they’re not too fond of smartphone payments technology.

The survey, by CCM Benchmark and reported by eMarketer.com shows that French shoppers are buying fashion via their smartphones in increasing numbers (34% out of a survey group of 1,000 adult consumers), booking travel (40%), buying cultural items (that’s books and music to you and I, with 33% of respondents buying them), and consumer electronics/household appliances (23%).

They’re also researching on their phones with 65% of them using those phones in-store to check out products and deals and take photos.

But mobile payments? Not so much. The French are saying a big “non!” to smartphone/smartwatch payments at the moment. Most m-commerce transactions in France are still pretty ‘analogue’ with consumers preferring to tap their card details into the checkout form on a website or app.

In fact, only 7% of digital buyers had taken advantage of the ever-increasing number of mobile wallet solutions out there, which is a low number given that m-commerce shoppers might have been expected to be more mobile wallet-friendly than the average online shopper.

Around 27% of respondents did say they were ‘ready’ to use a mobile wallet but that doesn’t necessarily mean they’ll take action any time soon. And as many as 56% said they weren’t willing to pay that way.

Why is this? Unfortunately, the survey didn’t say. Maybe it’s security concerns, or maybe setting it up in the first place just seems too fiddly.

What often influences take-up of such innovations is a compelling piece of technology that makes it a no-brainer, or another change that drives fast adoption. In the UK, the ability to pay using contactless on London’s cash-free bus system was key for driving people to accept contactless payments in general.

In France, perhaps smartphone and operating system makers hoped their state-of-the-art devices had done enough to become that sort of catalyst. But not so.

At least the problem isn’t global. Those Samsung Pay figures and a survey this summer of 2,000 consumers in the US and UK by mobile engagement specialist Urban Airship, have showed a more favourable outcome for mobile wallets.

Urban Airship said 54% of US/UK consumers had used systems like Apple Pay and also see them as key for staying updated on sales, offers and coupons as well as boosting their interest in loyalty programs. Importantly too, 67% of millennials have used them and they’re also more popular among high-income households.

Perhaps the message from France to Apple, Google, Samsung, and the numerous banks now offering mobile wallet tech isn’t so much “non merci” as “s’il vous plaît être patient!” Maybe they’re just not ready for this giant tech leap forward… yet.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday. 

Categories
digital snippets e-commerce film mobile social media technology

Digital snippets: previewing Vaccarello’s Saint Laurent, Herrera on Snapchat, Primark’s 3m followers

SaintLaurent
A snapshot of Anthony Vaccarello’s Saint Laurent preview on Instagram

A round-up of everything you might have missed in fashion and technology news (and beyond) over the past week or so. Read on for a sneak peek of Anthony Vaccarello’s new Saint Laurent, detail on how Primark got to three million Instagram followers, and why Samsung wants to bring VR to fashion…


  • An Instagram sneak peek at what Anthony Vaccarello’s Saint Laurent will look like [Yahoo]

  • Carolina Herrera taps Snapchat publication Sweet [BoF]

  • How retailer Primark got to 3 million Instagram followers in less than three years [Digiday]

  • Fendi and Elle collaborate on interactive video campaign [Glossy]

  • River Island rolls out RFID to boost sales [Drapers]

  • Kohl’s launches in-app voice search to boost mobile growth [BrandChannel]

  • Why Samsung wants to bring virtual reality to fashion [Glossy]

  • The rabidly-followed leggings brand you can only buy on Facebook [Racked]

  • Snapchat launches a colossal expansion of its advertising, ushering in a new era for the app [AdWeek]

  • How try before you buy is going to revolutionise retail [The Drum]

  • How pricing automation is impacting e-commerce [Forbes India]