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Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

A round-up of all the latest stories surrounding fashion and tech…

 

  • Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]
  • Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]
  • Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]
  • Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]
  • Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]
  • How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]
  • Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]
  • New privacy website lets you opt out of tracking in retail stores [AdAge]
  • Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]
Categories
mobile technology

Saks unveils interactive holiday windows, offers Makerbot 3D-printed snowflakes

Saks_yeti5

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season.

The initiative, developed in partnership with creative digital agency, The Science Project, and sponsored by MasterCard, is part of the retailer’s wider focus on the legendary Yeti rumoured to reside on its roof making snow during the festive period, this year.

The Yeti Snow Workshop as this particular window is called, invites passersby to visit saks.com/snow on their mobiles where they can find out their own Yeti name, add it to a snowflake design and then flick it from their device to instantly see it gently falling down the window.

In-store those who spend over $150 or more with their MasterCard, can then receive a 3D-printed snowflake created by the MakerBot. Harry Cunningham, senior VP-store planning and visual at Saks, also told AdAge: “3D printing has been a big of late, so some of the figures in our window this year are actually 3D printed. As technology advances and as things move forward, we’re looking for opportunities to inject that into our process.”

Six of the other store windows depict different scenes of the Yeti’s life, from being “an under-appreciated snowmaker in Siberia to his starring role as a true snowflake artist in New York”. Each also features the hashtag #SaksYeti.

They were unveiled last week with a 3D light show mapped onto the façade of the store created by Iris Worldwide (as in the YouTube video below). It runs every seven minutes each night from 5-11pm over the Holiday season.

Saks_yeti3Saks_yeti1Saks_yeti4Saks_yeti2

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digital snippets e-commerce mobile Uncategorized

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

  • Saks ups online content [WWD]
  • Topman to launch online magazine [GQ]
  • Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
  • Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
  • JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
  • House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
  • Figleaves links London Underground ads with mobile app [Media Week]
  • Old Navy doles out deals to Shopkick app users [Venture Beat]
  • Flash sales site Vente-Privée launches in US [Market Watch]
  • New York Times launches iPad app for fashion and style content [WWD]
  • How leading fashion brands are embracing online video [Mashable]
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digital snippets Uncategorized

Digital snippets: Steve Jobs, Lagerfeld, Saks, Macy’s, Anya Hindmarch, Club Monaco

It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:

  • Steve Jobs: fashion inspiration [FT.com]
  • Karl Lagerfeld to launch accessible womenswear line exclusively with Net-a-Porter [Reuters]
  • Saks Fifth Avenue unveils shoe-themed Tumblr blog based on “floor so big that it has its own zip code” (as pictured), partners with The Man Repeller [Tumblr]
  • Macy’s mBlog offers insider access to fashion, beauty, home and lifestyle news and trends [WWD]
  • Anya Hindmarch launching bespoke website, allowing customers to personalise leather goods, diaries and handbags [L2 Blog]
  • Jonathan Saunders and Richard Nicoll join Twitter [Vogue.com]
  • British Vogue and Net-a-Porter team up on dedicated autumn/winter 2011/12 microsite [Vogue.com]
  • Italian Vogue releasing its own version of Wikipedia, Vogue Encyclo [The Cut]
  • Interview: A Shaded View on Fashion Film Grand Prize winner, Elisha Leverock-Smith [Dazed Digital]