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social media sustainability

Vetements sends message of overconsumption through Saks Fifth Avenue windows

The Vetements windows at Saks Fifth Avenue
The Vetements windows at Saks Fifth Avenue (Image via @experiencethebigapple)

Last week we saw Stella McCartney highlighting the issues of consumerism and waste with a campaign set on a landfill site, now Vetements is taking that concept to the windows of Saks Fifth Avenue.

The brand has filled several windows of the New York flagship store with a pile of unwanted clothing that will continue to amass every night through August 10. The Instagram-worthy idea from Vetements’ head designer Demna Gvasalia is intended to represent the notion of overconsumption in fashion.

On Instagram, Saks called it a “bold statement by Vetements calling us all to offset the excess in our lives”.

All of the pieces have actually either been donated by Saks employees or are out-of-stock merchandise. There are also hangers, street signs, shoes and loose plastic heaped up.

There just isn’t any actual Vetements clothing, which given the alternative nature of the brand, doesn’t come as a huge surprise. It also recently said it would no longer stage fashion shows or showcase its new collections in the traditional way.

At the end of the windows exhibit, the pile of clothes will be donated to RewearABLE, a New York-based clothing recycling programme designed to provide sustainable employment for adults with developmental disabilities.


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Categories
business digital snippets e-commerce film mobile social media Startups sustainability technology

What you missed: Mary Meeker’s internet trends, inside 24 Sèvres, robots making our clothes

Mary Meeker delivered her annual internet trends report
Mary Meeker delivered her annual internet trends report

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • What Mary Meeker’s 2017 internet trends report means for fashion [BoF]
  • Inside 24 Sèvres: LVMH opens its first multi-brand internet store [FT]
  • The case for letting robots make our clothes [Motherboard]
  • The Google Cultural Institute’s new digital archive could mean big things for fashion history [Fashionista]
  • How the luxury retail sector is using technology to remain relevant [Independent]

BUSINESS
  • What Trump’s climate reversal means for the fashion industry [BoF]
  • Mickey Drexler’s J. Crew departure marks the end of an era [Retail Dive]
  • Kering makes pledge to circular economy in aim to build sustainable practices [Glossy]
  • Mapping the benefits of a circular economy [McKinsey]

SOCIAL MEDIA & MARKETING
  • Kate Spade continues #MissAdventure campaign series [AdWeek]
  • Saks Fifth Avenue is turning to iMessage to bolster sales [Glossy]
  • Crocs thanks Instagram users for sharing with original art [MediaPost]
  • How six retailers are using chatbots to boost customer engagement (and why you should too) [ClickZ]

RETAIL & E-COMMERCE
  • What online fashion brands can learn from Amazon’s stores [Glossy]
  • This is what will happen to all the empty stores you’re seeing [Forbes]
  • The real cost of e-commerce logistics [Retail Dive]
  • How shoppers use their smartphones in stores [Retail Dive]

TECHNOLOGY
  • The Unseen has designed a t-shirt that senses climate change [Dazed]
  • Amazon patents shipping label with built-in parachute for dropping packages from drones [GeekWire]
  • Inside the production of WearableX’s first responsive yoga pant [Glossy]

START-UPS
  • Nomadic nabs $6M for its modular VR system for retail spaces [TechCrunch]
Categories
digital snippets e-commerce social media Startups

Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

A round-up of all the latest stories surrounding fashion and tech…

 

  • Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]
  • Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]
  • Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]
  • Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]
  • Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]
  • How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]
  • Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]
  • New privacy website lets you opt out of tracking in retail stores [AdAge]
  • Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]
Categories
mobile technology

Saks unveils interactive holiday windows, offers Makerbot 3D-printed snowflakes

Saks_yeti5

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season.

The initiative, developed in partnership with creative digital agency, The Science Project, and sponsored by MasterCard, is part of the retailer’s wider focus on the legendary Yeti rumoured to reside on its roof making snow during the festive period, this year.

The Yeti Snow Workshop as this particular window is called, invites passersby to visit saks.com/snow on their mobiles where they can find out their own Yeti name, add it to a snowflake design and then flick it from their device to instantly see it gently falling down the window.

In-store those who spend over $150 or more with their MasterCard, can then receive a 3D-printed snowflake created by the MakerBot. Harry Cunningham, senior VP-store planning and visual at Saks, also told AdAge: “3D printing has been a big of late, so some of the figures in our window this year are actually 3D printed. As technology advances and as things move forward, we’re looking for opportunities to inject that into our process.”

Six of the other store windows depict different scenes of the Yeti’s life, from being “an under-appreciated snowmaker in Siberia to his starring role as a true snowflake artist in New York”. Each also features the hashtag #SaksYeti.

They were unveiled last week with a 3D light show mapped onto the façade of the store created by Iris Worldwide (as in the YouTube video below). It runs every seven minutes each night from 5-11pm over the Holiday season.

Saks_yeti3Saks_yeti1Saks_yeti4Saks_yeti2

Categories
film mobile social media

All the winners from the 2013 Fashion 2.0 Awards

Fashion 2.0 Awards host Robert Verdi; Style Coalition founder and CEO Yuli Ziv; Simon Doonan, Barneys New York creative ambassador at large - pic by Patrick McMullan

Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating the best in communications strategies across digital media platforms.

Voted for by the public, the event also saw Jacobs taking the best Facebook title. Saks Fifth Avenue won two awards too: best blog by a fashion brand, and best website.

DKNY was named best Twitter for the fourth year in a row, while the Fashion 2.0 visionary award was presented to Rent the Runway founders Jennifer Hyman and Jenny Fleiss in acknowledgment of their “achievements in disrupting the retail industry and democratizing luxury fashion”.

Here’s the full list:

Pic courtesy of Patrick McMullan

Categories
Uncategorized

The fashion brands already on Google+

H&M on Google+

So we all know Google+ launched its brand pages this week. And we all know there’s a ton of commentary flying around as to whether companies should actually get involved or not.

But while we’ve been talking about it; others have been doing it, the fashion industry included.

According to Google’s blogpost announcing ‘Pages’ officially, Burberry, H&M and Macy’s were the first fashion partners.

In little over 24 hours however, numerous more have jumped on board. It’s a case of the usual suspects, and many of them don’t have any content on as yet, but here’s a list of some of them so far in anycase:

Be sure to note how dynamic the Burberry and Kate Spade pages look with the animated gifs they’ve added, and check out the pictures below for some of the first posts:

Burberry's Christopher Bailey gave a video introduction to Google+ (click to watch)
ASOS jokes about how quiet things are on Google+
Macy's introduces its new Google+ page
Kate Spade uploads a new profile picture to its Google+ page
Uniqlo welcomes everyone to its new Google+ page

 

Have you found more? Please add them to the comments below…

 

Categories
digital snippets Uncategorized

Digital snippets: Steve Jobs, Lagerfeld, Saks, Macy’s, Anya Hindmarch, Club Monaco

It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:

  • Steve Jobs: fashion inspiration [FT.com]
  • Karl Lagerfeld to launch accessible womenswear line exclusively with Net-a-Porter [Reuters]
  • Saks Fifth Avenue unveils shoe-themed Tumblr blog based on “floor so big that it has its own zip code” (as pictured), partners with The Man Repeller [Tumblr]
  • Macy’s mBlog offers insider access to fashion, beauty, home and lifestyle news and trends [WWD]
  • Anya Hindmarch launching bespoke website, allowing customers to personalise leather goods, diaries and handbags [L2 Blog]
  • Jonathan Saunders and Richard Nicoll join Twitter [Vogue.com]
  • British Vogue and Net-a-Porter team up on dedicated autumn/winter 2011/12 microsite [Vogue.com]
  • Italian Vogue releasing its own version of Wikipedia, Vogue Encyclo [The Cut]
  • Interview: A Shaded View on Fashion Film Grand Prize winner, Elisha Leverock-Smith [Dazed Digital]
Categories
digital snippets Uncategorized

Digital snippets: Prada, Gucci, Saks Fifth Avenue, Ray Ban, Levi’s, Gap, Hunter, ASOS

Back in the office with a week’s worth of stories to catch up on surrounding all things fashion and digital. Here are some highlights:

 

  • Prada’s autumn/winter 2011/12 campaign video by Steven Meisel (as above) [The Cut]
  • Gucci’s new iPad app focuses on editorial [WWD]
  • Saks Fifth Avenue to launch own flash sales site [Forbes]
  • Ray Ban pushes new Flip Out sunglass line with kaleidoscope-themed integrated campaign [The Inspiration Room]
  • Levi’s leads denim brands in Facebook ‘likes’ [WWD]
  • Gap to release series of short documentary videos under “1969: L.A. and Beyond” heading [Associated Press]
  • British Vogue publishes DVD trend guide with September issue [Vogue.co.uk]
  • New York Magazine’s The Cut launches iPad app for fashion week [The Cut]