The Current Global’s Innovation Mansion came to New York last weekend exploring how retail’s future needs to focus on technology and humans working as one.
Attended by c-suite executives from Fortune 500 companies and the world’s leading brands, the experiential activation aligned with NRF’s Big Show event happening this week.
Under the theme of “The Human Factor”, it examined the techniques used by top innovators, showcased rising technologies and explored how tech can deliver personalization, experience and convenience while being increasingly led by emotion.
One of the highlights was a live Innovators podcast recording with retail trailblazer, Ron Johnson, who is best known as the man behind the Apple store and the Genius Bar concept, and then CEO of JC Penney. Today, he is the founder and CEO of Enjoy, an e-commerce company that aims to reinvent the last mile.
Speaking to Current Global’s co-founder and CEO, Liz Bacelar, Johnson discussed the importance of deepening relationships with consumers at every step of the shopping journey. He explained how he believes the future of commerce is mobile retail, and how he is focusing on helping premium brands deliver joy and convenience to the consumer’s home.
Meanwhile Ben Kaufman, co-founder and CEO of family store Camp, and former CMO of Buzzfeed, talked on the podcast about how his retail concept is using the winning recipe of merchandise, theatre and experience. Described as the “Speakeasy for kids”, the store brings a fresh perspective to traditional brick-and-mortar, with a rotating schedule of activities and themes, allowing customers to always find something new.
“We find a way to integrate productive retail space into even the big immersive experiential set pieces,” he explained to Bacelar, demonstrating how every square foot of the store is used to its best potential.
Wrapping up the day was a panel focused on direct-to-consumer brands. It featured sunscreen brand Supergoop!, DTC incubator dtx company and retail concept SHOWFIELDS. The discussion explored how to build a brand for modern consumers, who see no boundaries between physical and digital.
Guests also had the opportunity to explore the latest technologies set to transform your business in 2020 with “The Hot 12” tech exhibit from Current Global, which included everything from smart mirrors to cutting-edge vending machines.
Look out for our Innovators podcast episodes with Enjoy’s Johnson and Camp’s Kaufman, publishing soon. Meanwhile, subscribe here to keep up with the latest episodes.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.