Blocks film

Topshop plays out Tinder date in Valentine’s Day campaign

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day.

The British retailers have co-released a three-minute film called Valentine’s Dilemmas, which explores all of the issues that come ahead of a first date. There’s the awkard Tinder chatting, the multiple different outfits to choose from, the working out how to greet each other when you first meet, and more.

All in, it’s pretty cute; both characters sharing the thoughts inside their head more than what they’re saying out loud to each other.

It also comes with an editorial page showcasing certain looks for different kinds of dates, from the posh dinner to the cinema trip. Each are fully shoppable.



Ralph Lauren Romance vid stars Nacho Figueras and wife

Ralph Lauren has released a new Love Story ad for its Romance fragrance starring Polo player Nacho Figueras and his photographer wife, Delfina Blaquier.

Captured by Bruce Weber, who has directed the infamously black and white ads since the fragrance launched in 1998, the new spot is also in colour for the first time.

It was shot on location at Delfina’s family estate in Buenos Aires, Argentina, and sees the couple riding horses, dancing in the grounds, exploring the house and enjoying time with their three children.