Roger Vivier releases shopper-themed iPad game

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans.

Available for the iPad, the app-based game invites users to help a shopper rearrange her latest purchases before her wardrobe overflows. They do so by pairing up shoes for instance, or clicking on the infamous Roger Vivier buckle to free up more space, all the whlie avoiding numerous traps throughout. Levels range from fashion beginner to shopaholic.

“Having fun with fashion –the essence of Vivier!” read a note on Facebook announcing it a couple of weeks ago. The aim is also to help fans rediscover some of the company’s most iconic designs. Will it convert to sales, I’m not so sure… but it’s a cute attempt.

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New Roger Vivier line inspires digital puzzle

Roger Vivier has created an online puzzle as part of the launch surrounding its new Prismick accessories line.

Based on the late designer’s love for assembling collages, the simple game invites users to reconstruct an image of one of the collecion’s handbags by dragging surrounding tangram-like shapes into its shell.

It is housed on the brand’s website, which is also designed to reflect similar geometric patterns, tying in with the overall theme of the collection, as conceived by current creative  director, Bruno Frisoni (and as pictured below).

“Pumps and bags which play with fluctuating geometry,” reads an update on the Roger Vivier Facebook page. “A jigsaw puzzle in three dimensions.”

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Roger Vivier ups digital presence across multi-platforms

Roger Vivier has amped up its digital activity with the relaunch of its website, new iPhone app and soon to follow e-boutique.

The Parisian shoe and accessory brand’s restyled site comes accompanied with the motto, “chic in just one click”. It sees an animated silhouette leading the viewer from one section of the page to the next, with such content available as regular news from the brand and updates on new bag and shoe models.

The iPhone app maintains a similar playful style, condensing the website’s essentials into the mobile space. New collections are available as videos, while the inbuilt GPS locates nearest boutiques.

“Ines’ little diary”, meanwhile, is a guide to the most exclusive addresses in Paris, selected by brand ambassador Ines de la Fressange

There’s also a game called Miss X. Inspired by classic arcade styles, it sees a little bag navigating a maze by catching small crosses and Roger Vivier buckles without being eaten by scissors.

Both the app and the website are available in French, English and Chinese.

The new e-boutique, Vivier de Vivier, meanwhile, will launch with exclusive access to select designs from the brand since Bruno Frisoni took over its reins in 2004. It opens in September, 2011.