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2013: a designer meets digital year in review

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What a busy year it’s been…

From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine and Instagram videos, not to mention the continuing debate about the role of bloggers as influencers, the increased focus on the potential market size of wearables, and Oxford Dictionaries’ word of the year as ‘selfie’one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below then, are 10 of the posts you loved the most on F&M this year. It’s an interesting collection, nodding to familiar ideas like storytelling and crowdsourcing, as well as higher quality content, and a general reassessment of what it is that actually works in this space. Video content does of course also have its place, as does the continuing power of celebrity.

Thank you for reading and see you in 2014!

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film

Dior leverages Robert Pattinson campaign with additional video content

Dior has released another series of short videos revealing extended scenes from its Dior Homme fragrance film starring Robert Pattinson, which originally launched on September 1.

Six 30-45 second spots have aired in the past week, including The Pool, The Piano, The Elevator, The Bedroom, The Beach and The Ball (as below).

They’ve each received anywhere from 8,000 to 18,000 hits to date, joining the nearly 15 million on the full film’s uncensored official director’s cut.

Categories
film

Robert Pattinson’s Dior Homme film storms in 24-hours, #diorrob hashtag takes off

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Dior Homme’s new film starring Robert Pattinson has already received a total of 2.2 million views on YouTube in the 24-hours since it launched.

The black and white campaign, directed by Romain Gavras and for the brand’s fragrance of the same name, includes a 60-second spot with a million views, and an uncensored director’s cut version at one-minute-and-46-seconds with over 1.2 million views.

The release was a much-anticipated one, as evidenced from the social mentions using #diorrob. It also stars model Camille Rowe and Led Zeppelin’s “Whole Lotta Love” soundtrack.

See the uncensored version below, as well as a behind-the-scenes video and interview with Pattinson.

 

 

 

An outdoor ad has also gone up in Place des Vosges in Paris:

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