social media

Marc Jacobs releases archive content for 30-year celebrations


Marc Jacobs is celebrating its 30-year anniversary with an online gallery of never-before seen imagery.

The content dates back to 1984 when the partnership between Marc Jacobs and Robert Duffy began, and so far features everyone from Sarah Jessica Parker and Winona Ryder, to Christy Turlington.

Reads one of the posts on the site: “Robert Duffy created 10 original company guidelines to help ensure the success of Marc Jacobs Intl. He reminds us that we must always foster an environment that encourages risk taking, maintain irreverance, and most of all, always have fun!”

The content can also be found collated across social sites under the hashtag #MJ30. The designer has released two exclusive items alongside the campaign – the Timeline Tee and 1984 Tee.

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Marc Jacobs intern hacks company Twitter feed


Beware the disgruntled employee, or so someone should have warned Marc Jacobs after an intern tasked with tweeting for the brand went on a rant over the weekend.

According to the Daily Mail, the @MarcJacobsIntl feed was updated via iPhone at midnight (EST) on Friday night with a series of aggressive posts aimed at CEO Robert Duffy.

“You guys and gals have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn’t be tweeting this if not!” the first one read.

Referring to the fact the company is using Twitter to search for a new intern, so followed: “Good luck! I pray for you all. If you get the job! I’m out of here. See ya! Son’t want to be ya! Roberts a tyrant! Seriously! He is tough!”

He continued: “I can call him out! I’m out! Won’t work in this town again! I know that! Learned a lot. But, I don’t have the energy for what is expected!”

And to finish: “Yea, walk in my MJ shoes! Don’t judge me! I’m alone in this office having to try and entertain you all. This isn’t easy. I have tried. Done!”

The posts were subsequently deleted, and a follow up post from the company added that read: “All is well here at MJ. Twitter is a crazy place. Protect your passwords.”

A lesson learned.

social media Uncategorized

Marc Jacobs hunts social media guru through Twitter

Twitter being used as a recruitment tool is not an unusual practice, but Marc Jacobs (@MarcJacobsIntl) creating a 140-character application process for a role as its new head of social media, quite possibly is.

Here’s the tweet that kickstarted it off earlier this week:

Later posts said they were looking for someone who could: “Be clever. Smart. Understand our DNA. Say it in one tweet.”

A background in fashion is not essential, according to the feed, which explained that the brand’s CEO Robert Duffy prefers to think outside the box and usually opts for those without in any case.

Potential candidates will be flown to New York for interview – apparently there have been two unsuccessful so far – while the individual finally selected will also be relocated to the city for the post.

It pays well, has health insurance and a generous clothing allowance. So far as I can tell, it hasn’t yet been filled either…