It’s always interesting looking back at the most-read stories on the site for the year – a hugely indicative view on what the big subjects have been and the direction of travel accordingly for the industry.
This year – while we’ve been living a particularly tough time for retail, with multiple bankruptcies and ongoing store closures – the lens through which we report, has only been a positive one.
There’s been a big focus on sustainability for instance, from new bioengineered materials actually hitting at a commercial level, through to the role blockchain can play in enabling greater transparency.
Artificial intelligence has also been a particularly pertinent subject – ranging from the impact it’s having on personalisation, to the future of automated stores and the role of voice technology.
On the subject of the future, our ongoing fascination with space travel hit fever pitch this year too – as a society at large, and within the fashion industry itself once more – which was reflected in our long-read on the future branding opportunity that lies in spacesuits.
On top of that in our 10 most popular stories on Fashion & Mash this year was a look at augmented reality, the evolving view on the store of the future and the way in which Instagram Stories is being used.
- Augmented reality is set to transform fashion and retail
- Enabling the ‘offline cookie’ – why Farfetch’s store of the future is all about data
- Artificial intelligence dominates the retail conversation at Shoptalk Europe
- Biotech gets the luxury nod with Bolt Threads x Stella McCartney tie-up
- From farm to finished garment: Blockchain is aiding this fashion collection with transparency
- The automated future of the fashion store: where self-checkouts and human touch collide
- Perry Ellis offers voice-activated menswear style advice via Amazon Alexa
- Yoox Net-a-Porter looks to the future of AI and mobile commerce with new tech hub in London
- How brands used Instagram Stories during New York Fashion Week
- Fashion’s space race: Why the spacesuit is a huge future branding opportunity for designers