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Future of pop-ups, preparing for holiday, Eileen Fisher and West Elm collaborate

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Fashion’s new playground: Esports and gaming (Vogue Business)
  • Retail is ‘scrambling’ to keep up with accelerated disruption in the COVID-19 era (Retail Dive)
  • How to prepare for the toughest holiday season ever (BoF)
SUSTAINABILITY & PURPOSE
  • Fashion is hurting biodiversity. New guidelines could help.  (Vogue Business)
  • Fashion Positive launches industry’s first circular materials guidelines (WWD)
  • Alexander McQueen launches MCQ, a blockchain-powered creative platform (HighSnobiety)
  • How mobile technology can encourage sustainability (Environment Journal)
RETAIL & COMMERCE
  • Is pre-sale the future of luxury retail? (WWD)
  • Popup power: why short-term stores are set to thrive (Vogue Business)
  • John Lewis launches virtual queuing system trial (TheIndustry.Fashion)
  • The case for opening a new store right now (BoF)
  • Even as the pandemic persists, the future of retail is not locked down (WWD)
  • Tmall Luxury unveils new features to connect brands with Gen Z (Retail Dive)
MARKETING & SOCIAL MEDIA
  • TikTok unveils first shoppable livestream with Ntwrk (Retail Dive)
  • 4 post-COVID marketing tips that will save luxury brands in China (Jing Daily)
  • The “Gucci Model Challenge” is taking over TikTok (Teen Vogue)
  • How Summer Fridays pivoted its marketing due to Covid-19 (Glossy)
PRODUCT
  • Disney Store launches clothing recycled from Walt Disney World plastic bottles (TheIndustry.Fashion)
  • Eileen Fisher, West Elm launch sustainable home line using denim discards (WWD)
  • Reiss launches new “Luxe Leisure” collection to answer to the “new normal” (TheIndustry.Fashion)
BUSINESS
  • Walmart sells two more ecommerce brands in digital reshuffle (Bloomberg)
  • Ulta Beauty says makeup category ‘challenged’ amid coronavirus (WWD)
  • How Sephora prepped for an ecommerce onslaught (Retail Dive)
  • Why aren’t more Chinese department stores going bankrupt? (BoF)
  • Alibaba wants American brands. The same ones as Amazon (Vogue Business)
  • Amazon says forging ahead with luxury platform (WWD)
CULTURE
  • Why Gen Y & Z continue shopping despite crisis (Fashion United)
  • When controversy hits in China, luxury brands bank on short attention spans (Jing Daily)
  • How Yeti beat streetwear at the business of making things…cool (High Snobiety)

 

 

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Selfridges sustainability program, Henkel’s digital strategy, Instagram launches QR codes

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Clienteling takes fashion retailers directly to shoppers (WWD)
  • What it means to be a Gen Z beauty brand today (NYT)
  • How to salvage back-to-school season (BoF)
SUSTAINABILITY & PURPOSE
  • Who’s wearing vinyl pants in the quarantine? How the pandemic could kill fashion trends for good  (Fast Company)
  • Tiffany & Co. now offers a complete lens into diamonds’ origins (WWD)
  • Is sustainable loungewear the future of fashion? (Refinery29)
  • Selfridges launches Project Earth sustainability program (TheIndustry.Fashion)
RETAIL & COMMERCE
  • Pre-orders are becoming a popular tool for fashion brands. But are they a good idea? (BoF)
  • Store innovations: which store tech makes business sense now? (Fashion United)
  • Here is the only good pricing strategy for luxury brands (Jing Daily)
  • How turning malls into fulfillment centers can reshape towns (Modern Retail)
  • Amazon, DIY and fitness rule in pandemic-related spending (WWD)
MARKETING & SOCIAL MEDIA
  • Hoke One One opens virtual pop-up shop with Snapchat AR (Retail Dive)
  • Why growth marketing will help retailers stay afloat (WWD)
  • Instagram to launch QR code feature allowing shoppers to connect with retailers’ profiles (TheIndustry.Fashion)
  • Luxury faces up to US-China tech wars (Vogue Business)
PRODUCT
  • Burberry launches range of reusable and sustainable face masks in iconic checkprint (Independent)
  • Pat McGrath Labs announces Supreme collaboration (WWD)
  • Adidas collaborates with Noah NYC on recycled collection (Fashion United)
BUSINESS
  • Inside the corporate responsibility strategies shaping PVH (BoF)
  • Payless relaunches online, with plans for hundreds of stores (Retail Dive)
  • When the mall owns the retailer (Retail Dive)
  • Inside Henkel’s digital ambitions (Glossy)
  • Walmart’s focus shifts to retention as ecommerce grows 97% (Modern Retail)
  • Sephora’s Jean-André Rougeot reveals is strategic vision (WWD)
CULTURE
  • Why counterfeit beauty products are booming amid Covid-19 (Vogue Business)
  • What China’s affluent consumers want post-COVID-19 (Jing Daily)
  • The pandemic changed the way people live. How can fashion adapt? (BoF)
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business Campaigns data digital snippets e-commerce Editor's pick product Retail social media Startups sustainability technology

Virtual showrooms, Kanye and Gap partner, TikTok for business

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • As fashion resets, its algorithms should too (Vogue Business)
  • Catwalks, trade fairs and fitting rooms: how the fashion industry is going digital (Fashion United)
SUSTAINABILITY & PURPOSE
  • Fashion’s steep climb to sustainable viscose (Vogue Business)
  • Digitised and circular: the future of fashion buying (Fashion United)
  • Retailers need to get back to saving the earth  (Forbes)
  • L’Oreal set sustainability goals for 2030 (WWD)
RETAIL & COMMERCE
  • Beauty brands adopt shoppable livestreaming in the US (Glossy)
  • Online resale appears to be pandemic proof (Fashionista)
  • See the future of online shopping. It looks nothing like Amazon (Fast Company)
  • At-home fit technology is helping some retailers survive the coronavirus (WWD)
  • As cities reopen, the DTC store strategy is changing (Digiday)
MARKETING & SOCIAL MEDIA
  • TikTok launches “TikTok for business” (TheIndustry.Fashion)
  • How brands can fill the “experience void” while customers are stuck at home (Fast Company)
  • CRM gains new relevance in pandemic era (WWD)
  • Sephora launches on Instagram checkout with over 80 brands (Retail Dive)
PRODUCT
  • H&M’s new dress collection isn’t just pretty, it’s sustainable too (Marie Claire)
  • Rimowa branches out into eyewear (WWD)
  • Unilever dropping ‘skin-whitening’ products and ‘Fair & Lovely’ brand names (Fast Company)
BUSINESS
  • Kanye West and Gap strike 10-year deal for ‘Yeezy Gap’ apparel line (NYT)
  • Suited for safety: Suitsupply is braving new retail realities (Forbes)
  • Alibaba and JD.com handle a record $136.51 billion in sales during major Chinese shopping event (CNBC)
  • Kohl’s CEO says the store are changing faster than expected (Bloomberg)
  • Restoration Hardware CEO aims to make his company a luxury giant  (Forbes)
CULTURE
  • Mural, street-front shopping: retailers use ingenuity to welcome back customers (WWD)
  • Have Chinese beauty consumers changed after the COVID-19 outbreak? (Jing Daily)
  • Why luxury brands aren’t giving up on fashion month (BoF)
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COVID-19: Gucci shakes up fashion calendar, Allbirds and Adidas collaborate, Luxury’s e-commerce challenge

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
SUSTAINABILITY & PURPOSE
  • 5 brands launched during the pandemic (WWD)
  • Is transparency in fashion a dead end? (Vogue Business)
  • The iconic launches 100% recycled packaging (Drapers)
  • Gucci, Givenchy, Dior & other big brands are name-checked in new report on the $20 billion-plus illegal wildlife trade (The Fashion Law)
RETAIL & COMMERCE
  • The shift to e-commerce poses a challenge for luxury brands (Vogue Business)
  • The store of the future is coming this summer. Here’s what it looks like. (Modern Retail)
  • Beauty brand leaders predict the future of omnichannel (Glossy)
  • What the pandemic reveals about e-commerce (RetailDive)
  • Experiential retail will get a digital facelift in the post-coronavirus world (Modern Retail)
MARKETING & SOCIAL MEDIA
  • The first Animal Crossing fashion show is here (Vogue)
  • Benefit cosmetics brings AR tool to Wechat (Mobile Marketer)
  • Tommy Hilfiger livestreams event to sell spring lines (WWD)
  • These brands are speaking out against racism on social media (AdWeek)
PRODUCT
  • With this antiviral fabric coating, your clothing could protect you from COVID-19 (Fast Company)
  • Can Venus Williams’ sunscreen launch bring more inclusivity to clean beauty? (Glossy)
  • Allbirds and Adidas embark on new collaboration to create shoe with ‘lowest ever carbon footprint’ (Fashionista)
  • CLOT x Rhude collaboration drops at the perfect time (Jing Daily)
BUSINESS
  • Gucci abandons ‘worn-out ritual’ of fashion seasons as the industry looks inward (CNN)
  • With Neiman Marcus filing for bankruptcy, what’s next for Bergdorf Goodman? (Vogue)
  • How Harrod’s is solving its excess inventory problem (BoF)
  • Despite the crisis, luxury continues to attract investments (WWD)
  • Alibaba attempts to replicate Taobao model overseas (Jing Daily)
  • Zalando makes sustainability mandatory for all brands (WWD)
CULTURE
  • The polarizing allure of sneaker culture (WWD)
  • Gen-Z consumers’ appetite for luxury goods is still intact despite COVID-19 (The Fashion Law)
  • Wellness is the new luxury after COVID-19 for China (Jing Daily)
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business data digital snippets e-commerce product Retail social media sustainability technology

COVID-19: The new ‘New Normal’, the live streaming boost, the industry resets

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Digital Download: Liz Bacelar on the technologies that will shape fashion (WWD)
  • The pandemic is changing every aspect about shopping: from store layouts to how jeans are folded (Washington Post)
  • Fashion’s alternatives to the discounting trap (Vogue Business)
SUSTAINABILITY & PURPOSE
  • Conde Nast announces commitment to become carbon neutral 2030 (Fashionista)
  • Will fashion ever be good for the world? Its future may depend on it (BoF)
  • The fight to protect fashion’s artisans (Vogue Business)
  • Designers and the social set partake in Cartier’s “Over the Rainbow” challenge (Tatler)
RETAIL & COMMERCE
  • Paris reopens, reshapes real-life luxury shopping (Vogue Business)
  • Facebook launches ecommerce feature for small businesses (TheIndustry.Fashion)
  • North American shoppers slowly return to stores after lockdown (Bloomberg)
  • Former Stitch Fix COO launches AI-powered shopping app (RetailDive)
  • Tmall continues to acquire luxury partners (Jing Daily)
MARKETING & SOCIAL MEDIA
  • Nike aims phones at the sky in search for sneaker-shaped AR cloud (Mobile Marketer)
  • Influencer marketing is here to stay post-Covid-19 (Fashion United)
  • The coronavirus boost to streaming, by the numbers (Content Commerce Insider)
  • Instagram hustles to become global hub for digital fashion shows (BoF)
PRODUCT
  • Chipotle, American Eagle reimagine prom night (RetailDive)
  • This copper jacket is designed to kill viruses and bacteria (Fast Company)
  • This travel jumpsuit was designed for traveling in a pandemic (Fast Company)
  • Billie Eilish and Takashi Murakami collaborate for Uniqlo collection  (TheIndustry.Fashion)
BUSINESS
  • Retail’s slow steps toward a new normal (Vogue Business)
  • Retail is one of the biggest employers in the US and it desperately needs help (Quartz)
  • Richemont’s Rupert takes the long view (WWD)
  • Opening Ceremony says goodbye to its stores for good (Vogue)
  • Coronavirus crushes Asia’s garment industry (Reuters)
  • CFDA and BFC send reset message (WWD)
CULTURE
  • Is real time personalization the future of fashion retail? (Glossy)
  • What will post pandemic shopping patterns look like? (Drapers)
  • What is the millennial post-COVID-19 consumer sentiment? (Jing Daily)
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Hollister hosts Twitch live stream in-store to celebrate video game launch

Hollister is taking to live streaming video gaming platform Twitch to celebrate the launch of a new videogame in its Los Cerritos store in California tomorrow.

The teen fashion brand is inviting two Twitch streamers called Fuslie and J.D. Witherspoon, to play the new Crash™ Team Racing Nitro-Fueled (or CTR for short) video game live in-store at 5pm. The game comes from Activision, which also created popular titles such as Call of Duty.

Shoppers will be able to watch them online via Twitch or in real-life at the Los Ceritos store. A series of activations are also taking place across three Hollister locations including Los Angeles, Chicago and New York, all of which will host gaming lounges and PS4 systems connected to video screens to create a more immersive experience for customers.

The last part of the activation has Hollister influencers, including Adelaine Morin, supporting the launch of the video game by appearing at one of the three stores to host a friendly game competition and interact with shoppers.

“We’re constantly seeking opportunities to provide authentic engagement with our customers that align with their interests. We’re looking forward to bringing this unique experience to our customers,” said Michael Scheiner, SVP of marketing at Hollister. “These events will create a collaborative, inclusive group activity for all customers to connect with our brand, and each other.”

For those that can’t make it to any of the locations, Hollister will make the the CTR game available to download in an additional 100 US-based stores, as well as online.

As the boundaries between physical and digital spaces are blurring, the world of gaming is becoming increasingly important to the fashion industry. The video game Fortnite, for example, made headlines in February when 10 million people tuned in for a live stream from DJ Marshmello. Meanwhile, in April, fashion label Moschino partnered with The Sims for a digitally-inspired capsule collection.

Are you thinking innovatively enough in your brand messaging? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Editor's pick product Retail

Puma releases sneaker that triggers interactive AR content

Puma has released a new sneaker that activates augmented reality filters and more content once scanned by the user.

Wearers can scan the LQD Cell Origin AR with a dedicated app, that then uses machine learning and AR tracking technology to ‘read’ the shoe, and trigger the experience on their phones. Users can then experiment with AR filters, learn more about the shoe and even play an interactive mobile game.

“LQD CELL Origin AR is PUMA’s answer to a world in which the line between reality and the virtual realm becomes increasingly blurred,” says the brand.

AR filters show the shoe seemingly bursting into flames, while more styles will be released within the next month. “Inside LQD CELL” is a feature that allows users to learn more about the shoe’s construction, displaying it in its separate layers. Meanwhile, the LQD Dash game challenges players to avoid digital objects from hitting them, and they can even re-scan the sneakers to gain more ‘lives’ within it.

The app also connects to Puma’s website where customers are able to purchase the shoe and other styles within the family, if they haven’t done so already.

Users don’t need the physical shoe to activate the content, however, as the experience can recognise a flat image of the shoe, therefore can be triggered by scanning an image of it on a computer screen.

AR is a popular technology of choice for sportswear or streetwear brands hoping to engage with their young user base. Last year, adidas deployed AR at ComplexCon, much to the frenzy of festival-goers. Previously, Nike had experimented with the technology on everything from a city-wide scavenger hunt to a location-based Snapchat activation.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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What you missed: Farfetch photography, questioning Everlane’s transparency, Amazon as the largest apparel seller

Farfetch digital shoot listings fashion retail technology
Farfetch

The Wall Street Journal has a deep-dive story on just what it takes to produce all the imagery for Farfetch’s listed boutiques. Every weekday, it posts an average of more than 1,000 new listings, each with at least five different photographs. Alongside that, perhaps appropriately, comes a new set of stats about Amazon, proving the fact it’s expected to surpass Macy’s to become the biggest apparel seller in the US next year.

Sustainability is also top of mind within the industry of late, with lots of ongoing thoughts around Everlane’s transparency claims and Patagonia’s slow fashion aims. Also worth reading this week are various Snapchat campaigns, not to mention some insights on the pros and cons of retail technology. Don’t forget to also sign up for our Snapchat Masterclass before the early bird rate ends on Oct 31.


TOP STORIES
  • Where luxury fashion is a high-speed, high-volume business – on site with the photography crew at Farfetch [WSJ]
  • Radical transparency: Are H&M and Zara actually more transparent than Everlane? [The Fashion Law]
  • Amazon is expected to surpass Macy’s to become the biggest apparel seller in the US next year [Business Insider]
  • Vine video-sharing app to be shut down by Twitter [The Guardian]
  • Alibaba takes Singles’ Day to global buyers, sellers [China Daily]

BUSINESS
  • Sales surge at Kering’s Gucci, slip at sister brand [Yahoo]
  • American innovation: 5 questions with Shinola CMO Bridget Russo [BrandChannel]
  • How Outdoor Voices founder Tyler Haney plans to grow the brand into the next Nike [Fashionista]
  • In an age of fast fashion, Patagonia is going slow [Yahoo]

SOCIAL MEDIA
  • Following the screenshots: How Topshop is hacking Snapchat [Digiday]
  • Everlane’s social strategy: drive community engagement, not sales [Glossy]
  • Why Snapchat is winning out over Pinterest for River Island [The Drum]
  • H&M and Kenzo leverage iOS iMessage integration [Glossy]

ADVERTISING
  • REI’s ‘#OptOutside’ returns, and other brands have joined to help make it a new American tradition [Creativity]
  • Target channels Hamilton and The Nutcracker for holiday campaign aimed at Hispanic shoppers [AdWeek]

RETAIL
  • How AI is helping retailers [Venture Beat]
  • When it comes to retail technology, the industry is ‘just getting started’ [NRF]
  • Retail websites pile on the ad tech, but may be repeating publishers’ mistakes [AdAge]
  • Understanding China’s e-commerce and Internet sectors: A guide for global retailers [FBIC]
  • Why Alibaba just staged an 8-hour fashion show [Fortune]

TECHNOLOGY
  • This connected jacket provides VIP access to exclusive NYC experiences, demos future of the Internet of Things [Forbes]
  • The gift and the curse of 3D printing and the legislation we can expect [The Fashion Law]
  • You can now get styled by a fashion-savvy algorithm [Quartz]
  • Google Voice Search comparison-shops on mobile, creating audio ad opportunity [MediaPost]

START-UPS
  • How the Techstars + Target accelerator transformed retail start-up Blueprint Registry [Retail Dive]
  • Is Silicon Valley taking menswear more seriously? [Fast Company]
  • At ThirdLove, just one area of innovation isn’t enough [Medium]

UPCOMING EVENTS
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Digital snippets: Tommy Hilfiger’s #Instapit, Amazon’s growing fashion offer, Burberry’s Brooklyn Beckham nepotism controversy

Your round-up of the latest stories related to fashion and technology…

tommy

  • Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]
  • Amazon’s clothing selection is now bigger than 250 Walmart supercenters combined [Re/code]
  • Brooklyn Beckham, Burberry and the new celebrity aristocracy [The Guardian]
  • House of Fraser baffles Twitter with off-the-wall Valentine’s Day #emojinal campaign [Marketing]
  • Dolce & Gabbana’s male models were glued to their ipads on the runway [Yahoo! Style]
  • John Lewis introduces ‘Shazam for clothes’ [Independent]
  • Zalando: the fashion platform looking to China for great customer experience [Econsultancy]
  • How The North Face uses AI to create natural conversations with online shoppers [Medium]
  • Inside three retail innovation labs: Sephora, Kohl’s, and Sears [RetailDive]
  • Social media influencers star in Boohoo #WeAreUs campaign [WWD]
  • 4 influencers break away from a dystopian future in adidas’ edgy new campaign [AdWeek]
  • Fashion and beauty brands are investing more in influencer marketing than ever [Fashionista]
  • Here’s how much celebrities make in the Instagram product placement machine [Jezebel]
  • Uber will now deliver your fancy Nordstrom clothes and flowers too [Mashable]
  • At retail’s ‘Big Show,’ a look at the tech merchants hope will keep them relevant [The Washington Post]
  • Shoppers love click and collect more than any other retail tech [Marketing]
  • Fixing the fitting room [Bloomberg]
  • The latest in so-called ‘beauty tech’ [Racked]
  • A growing internet ecosystem is breeding a radically new generation of fashion-forward men [Quartz]
  • Global luxury: how to win when you’re everywhere [BoF]
  • What worries retailers about their digital transformation [Digiday]
  • Here’s the problem with trendy e-commerce businesses [Fortune]
  • The future of e-commerce: bricks and mortar [The Guardian]
  • This ex-Googler’s fashion aggregation site is pioneering age of digital personalisation [Forbes]
  • New platform Launchmetrics can help fashion publicists track the ‘influence’ of front row guests [Fashionista]
  • Meet the 25-year-old Swedish woman using 3d scanning to make shoes fit perfectly [Forbes]