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Contactless payment adoption, US WeChat ban, beauty trends during Covid-19

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • Relationship goals: luxury retail and technology make a perfect combo for customer (Forbes)
  • Retailers on the store of the future: Uncertainty is the biggest challenge (Glossy)
  • Will COVID-19 change fashion shows forever? (BoF)
  • How the pandemic is hurting progressive manufacturing (Vogue Business)
  • The future of fashion is in biomaterials and circularity (Sustainable Brands)
  • Ecommerce is saving fashion but destroying the planet (BoF)
  • Covid-19 chaos or not, consumers want brands to have purpose (Sourcing Journal)
  • How convenience store chains like Circle K and 7-eleven are morphing in the COVID-19 era (Fast Company)
  • High-end fashion is finally joining the shift to digital (Digiday)
  • Covid-19 boosts contactless payment adoption (Retail Dive)
  • Virtual try-on is catching on among fashion consumers (Glossy)
  • The beauty trends customers are buying during Covid-19 (Vogue Business)
  • Animal Crossing creates live shopping experience with Klarna (WWD)
  • Spin Live launches shoppable video service in Shopify’s app store (Retail Dive)
  • Pinterest expands its skin tone search feature (TheIndustry.Fashion)
  • What does a US ban on Wechat mean for fashion? (BoF)
  • What fashion and beauty needs to know about Reels (Vogue Business)
  • Steph Curry is getting its own brand at Under Armour (Footwear News)
  • Edit+ mixes athleisure, sustainability (WWD)
  • Ganni launching rental denim collaboration with Levi’s (Fashion United)
  • Farfetch sales soared as online shopping took off during lockdowns (BoF)
  • Zalando see strong demand for logistics, fewer returns (Reuters)
  • Casper expands physical presence through tie-up with Sam’s Club (Retail Dive)
  • Luxury clobbered by Covid-19 (BoF)
  • John Lewis launches first ever virtual beauty tech department (TheIndustry.Fashion)
  • 3 key trends of China’s young luxury consumers (Vogue Business)
  • Why China will become the driving force of luxury (Jing Daily)
  • The future of the modelling industry (BoF)



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TikTok’s beauty potential, Allbirds sustainable partnership, post-COVID luxury strategy

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • All the major fashion brands and retailers severely impacted by the COVID-19 pandemic (WWD)
  • How leveraged new technologies to overcome COVID-19 (Jing Daily)
  • No tourists, no commuters, no customer: thinking beyond the shopping district (BoF)
  • Michael Kors, Tory Burch linked to “unfair” factory dismissals (Vogue Business)
  • China to open market to beauty brands that don’t test on animals (Fashion United)
  • Diesel becomes member of Better Cotton Initiative (TheIndustry.Fashion)
  • Allbirds, Chinatown Market unveils multi phased sustainability partnership (WWD)
  • Swarovski launches London “Crystal Studio” concept store (TheIndsutry.Fashion)
  • Are pop-up shops more relevant in a pandemic-altered world? (Retail Wire)
  • How the coronavirus altered DTC’s relationship with brick and mortar (Retail Dive)
  • Will post-pandemic markdowns hurt luxury brands long-term? (Jing Daily)
  • Dissatisfaction with online retailers runs deep (WWD)
  • Nordstrom uses influencers to promote safety and draw anxious shoppers (NYT)
  • PetSmart gamifies reptile adoption with Snapchat AR quiz (Retail Dive)
  • TikTokers see big beauty potential – if there’s no ban (Vogue Business)
  • Mulberry’s new marketing approach in China may not be enough (Jing Daily)
  • Puma teams with MIT on new cushioning technology (WWD)
  • Gillette Venus debuts ‘skinclusive’ clothing on Animal Crossing (WWD)
  • Chipotle launches sustainable fashion line (Fashion United)
  • Farfetch, New Guards Group on future, technology (WWD)
  • North Face owner ready for post-COVID era (Retail Detail)
  • What the pandemic has done to Nordstrom’s revamp (Retail Dive)
  • LVMH, Kering and the new luxury strategy post-COVID-19 (Jing Daily)
  • How Estée Lauder is pandemic-proofing a legacy brand (Vogue Business)
  • Is streetwear a machine that turns insecurity into money? (High Snobiety)
  • What an inspiring digital fashion week looks like (Vogue Business)
  • Are Chinese travelers not buying at the airport? (Jing Daily)





business data digital snippets e-commerce Editor's pick product Retail social media Startups sustainability technology

Kering’s sustainability strategy, 7-eleven bets on voice, NYFW scaled down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • The not-so-grand reopening on retail (Retail Dive)
  • Why now is the right time to invest in luxury (Jing Daily)
  • What’s next for retail and luxury? (BoF)
  • Why shopping centre owners remain hopeful for retail rebound (TheIndustry.Fashion)
  • Gen Z’s evolving retail priorities (BoF)
  • Why 7-Eleven is betting on voice commerce to keep customers loyal (PYMNTS)
  • Fit:Match bringing contactless apparel shopping experience to Brookfield Properties (WWD)
  • From same-day exchanges to style options: How retailers are bringing the in-store experience to homes (Glossy)
  • Gucci launches AR Snapchat lens allowing users to virtually try on shoes (TheIndustry.Fashion)
  • The clock is ticking for luxury brands post COVID-19 (Jing Daily)
  • The fashion, beauty and media brands pulling ads from Facebook (WWD)
  • How JW Anderson’s cardigan went viral on TikTok (Vogue Business)
  • How will L’Oreal’s elimination of ‘whitening’ from products impact its China beauty market? (Jing Daily)
  • Neon Cowboys introduces light up face masks (WWD)
  • Gucci launches sustainable collection on Farfetch (TheIndustry.Fashion)
  • Google, Gap, Inc. discuss navigating the ‘path forward’ (WWD)
  • LVMH expects pandemic to dampen sales for some time (Reuters)
  • New York Fashion Week is shortened to three days for Spring 2021 (Fashionista)
  • Diesel CEO seeks to revive 90s success with slimmed down brand (Bloomberg)
  • Why Microsoft is bailing on retail (Fortune)
  • ‘Discounting is not a luxury strategy’ – the voices behind an open letter to retail address fashion’s full price future (Vogue)
  • How haute couture comes together from quarantine (Fashionista)
  • “Brand Value” is still increasing in the luxury space despite COVID-19 (The Fashion Law)


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Etsy and Snap bet on AR, Walmart and Shopify partner, retail sustainability commitments

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • Could the pandemic make retail better? (BoF)
  • Fashion was broken even before the pandemic. A reboot could be just what it needs (Washington Post)
  • Consumers mobilise to hold brand to account (Vogue Business)
  • Do brands still care about sustainability amid the pandemic? (Retail Dive)
  • Natura & Co unveils sustainability targets for the next 10 years (TheIndustry.Fashion)
  • Levi Stauss & Co. unveils diversity plans (Fast Company)
  • Farfetch launches fashion footprint tool (WWD)
  • Retailers’ delicate opportunity to win e-commerce customer (Retail Dive)
  • Saks Fifth Avenue expedites its buying through technology (WWD)
  • What did retail’s long awaited reopening look like? (Draper’s)
  • Without tourists, luxury caters to England locals (Vogue Business)
  • Etsy unveils AR shopping tool for wall art (Retail Dive)
  • Why cross-category marketing works in China (Jing Daily)
  • Snapchat debuts AI-powered lenses, mini apps and real-time features (Mobile Marketer)
  • The rules of the media game in China (WWD)
  • Snapchat bets on augmented reality to win at social commerce (Vogue Business)
  • Yoox collaborates with JW Anderson for gender-fluid collection (TheIndustry.Fashion)
  • Gucci launches Off The Grid sustainable collection (WWD)
  • Allbirds ventures in sustainable underwear market (TheIndustry.Fashion)
  • Nordstrom’s recipe for tough times (WWD)
  • Michael Kors is the latest brand to depart from the fashion calendar (BoF)
  • Emma Watson joins kering board (Reuters)
  • Shopify advances after deal with Walmart expands reach (Bloomberg)
  • Chanel forecasts significant hit from COVID-19  (WWD)
  • Highsnobiety turns digital fashion week on its head (WWD)
  • Will European luxury collapse without Chinese tourists? (Jing Daily)
  • Brands eye China’s virtual models (Vogue Business)
business digital snippets e-commerce Editor's pick product Retail social media Startups sustainability technology

3D virtual fashion shows, CFDA addresses diversity, luxury faces revenge saving

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • Brick and mortar’s next chapter (Retail Dive)
  • Digital startups offer concrete solutions to fashion industry (WWD)
  • CFDA launches plans to make fashion more racially balanced (WWD)
  • Fashion can’t afford to wait for customers to demand sustainability (Vogue Business)
  • Fashion’s philanthropy play (Vogue Business)
  • Can the furniture industry end waste by going circular? Ikea wants to find out (Fast Company)
  • Websites used to be secondary stores. That dynamic is shifting (Vogue Business)
  • How Williams Sonoma’s digital bets made it a coronavirus winner (Modern Retail)
  • Gucci’s new tech bet: personalized video shopping (Vogue Business)
  • Ecommerce giants up their livestreaming game for 618 shopping festival (Jing Daily)
  • How will resale sites respond to an expected flood of looted luxury goods? (The Fashion Law)
  • Prada backed AI-startup to create live streamed 3D virtual fashion show (Forbes)
  • Why UGC is exploding in popularity amongst brands during Covid-19 (The Drum)
  • Why luxury brands are betting on Bilibili (Vogue Business)
  • Pinterest adds a shop tab to lens visual search results (AdWeek)
  • British Fashion Council launches sustainable designer face masks (Evening Standard)
  • Can CBD revive color cosmetics? (Glossy)
  • The world’s largest jewelry maker commits to using 100% recycled silver and gold (Fast Company)
  • Puig confirms Charlotte Tilbury buy (TheIndustry.Fashion)
  • Coty in talks to collaborate with Kim Kardashion for cosmetics line (Reuters)
  • LVMH takes a new look at proposed $16.2B Tiffany merger (Retail Dive)
  • What are the legal risks and responsibilities for companies as businesses begin to reopen?  (The Fashion Law)
  • If window shopping is dead, then so is high street (The Daily Telegraph)
  • This is not the end of fashion (NYT)
  • Should luxury brands be worried about “revenge saving”? (Jing Daily)
business digital snippets e-commerce film social media Startups sustainability technology

What you missed: The sewbots are coming, retail automation, bots to buy Supreme

Sewbots - The rise of the "sewbot" marks a new industrial revolution in garment manufacturing
The rise of the “sewbot” marks a new industrial revolution in garment manufacturing

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.

  • The sewbots are coming! [BoF]
  • Nearly half of all retail jobs could be lost to automation within 10 years [Fortune]
  • The botmakers who rule the obsessive world of streetwear [Wired]
  • The ugly problem of pretty packaging [Racked]

  • New Ralph Lauren CEO has work cut out for him after dismal year [Retail Dive]
  • Is British fast fashion too fast? [Racked]
  • Why the rout in retail shouldn’t be a big worry for US economy [Bloomberg]
  • Zara and H&M back in-store recycling to tackle throwaway culture [The Guardian]

  • Publishers are using Facebook video to drive commerce revenue [Digiday]
  • Bringing retail to ‘the speed of feed’: Facebook’s quest to court luxury brands [Glossy]
  • Instagram launches selfie filters, copying the last big Snapchat feature [TechCrunch]
  • Sales of this L’Oreal product rose 51% after ‘everyday influencers’ promoted it heavily on Snapchat [AdWeek]

  • Why there’s no yoga in Lululemon’s first global campaign [AdAge]
  • Community is core to next-gen brands [BoF]
  • Bill Nighy asks ‘Why would anyone shop at TK Maxx?’ in retailer’s zany TVC [The Drum]
  • Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency [Luxury Daily]

  • Inside 24 Sèvres, LVMH’s new multi-brand e-commerce play [BoF]
  • J Crew on underestimating retail tech [WSJ]
  • ‘Ultra-fast’ fashion players gain on Zara, H&M [Retail Dive]

  • Fashion and technology will inevitably become one [Engadget]
  • Is the ‘RFID retail revolution’ finally here? a Macy’s case study [Forbes]
  • How brands are using AI to find influencer matches [AdAge]
  • Mobile tech, digital platforms, AI among key topics at Decoded Fashion London Summit [WWD]
  • Why Amazon’s delivery-drone team is obsessed with geese [Bloomberg]
  • Google touts Assistant’s new e-commerce features [Retail Dive]

  • Miroslava Duma launches fashion tech lab with $50 million to invest [BoF]
  • Why do so many big fashion and beauty brands want to support start-ups? [Fashionista]
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What you missed: debating tech at retail, the role of AI in fashion, Massenet joins Farfetch

Natalie Massenet announced her move to Farfetch as co-chairman
Natalie Massenet announced her move to Farfetch as co-chairman

All eyes might have been on the Milan collections, but the big business news this week is back in London where Natalie Massenet announced her move to Farfetch as co-chairman. An Instagram Story featuring Massenet with José Neves answering a Q&A followed – do watch it via @Farfetch before it disappears.

Otherwise, some interesting stories this week debating retail tech – what consumers do and don’t want on the one hand, versus why the industry hasn’t adopted artificial intelligence faster, on the other. Both are worth digging in to and digesting. Beyond that, there are new campaigns from Calvin Klein and Converse, as well as a scathing (but amusing) piece over on Digiday about just why fashion advertising is all out of (terrible) ideas. And if you’re still not sure about your video strategy, you might want to pay attention to the fact YouTube users now watch one billion hours per day.

  • Consumers don’t want Amazon or Google to help them shop [Bloomberg]
  • AI can make us all dress better, so why isn’t the fashion industry using it more? [Fast Company]
  • How Neiman Marcus is turning technology innovation into a ‘core value’ [Retail Dive]
  • Tommy Hilfiger looks to technology as it combats Macy’s decline [Bloomberg]
  • The trouble with all those t-shirt slogans about diversity on fashion’s runways [Quartz]

  • Natalie Massenet joins Farfetch as co-chairman [BoF]
  • How teen retailer Aerie is thriving while its competitors flounder [CNBC]
  • Céline names new CEO, joins Instagram, announces plans to launch e-commerce [The Fashion Law]
  • John Lewis to cut hundreds of jobs [Campaign]
  • Menswear e-commerce startup JackThreads hanging by a thread [Retail Dive]

  • People now watch one billion hours of YouTube per day [TechCrunch]
  • Instagram users can now share up to 10 photos and videos in a single post [AdWeek]

  • Fashion advertising is out of ideas [Digiday]
  • Calvin Klein debuts new campaign featuring the men of Moonlight the morning after the Oscars [AdWeek]
  • #ForeverChuck: Converse throws a party as Chuck Taylor turns 100 [BrandChannel]
  • Did Walmart’s high-concept short films on the Oscars work? [AdWeek]
  • Why data targeting was a natural fit for cotton marketers [AdAge]

  • The future of shopping is more discrimination [The Atlantic]
  • Ebay is tapping into the under-24 demographic by partnering with Snupps [Fashionista]

  • Retailers invest in chatbots, but consumers remain ambivalent [BrandChannel]
  • Why chatbots are dangerous territory for retailers [Forbes]
  • Why payment companies are flocking to messaging apps [Fast Company]
  • Your clothes could soon create and store their own electricity [Wired]
  • Grow your own clothes: three concepts for the fashion for the future [DW]

  • VC Eurie Kim: ‘Most fashion businesses don’t make good investments’ [Glossy]
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Emma J Shipley launches augmented reality app where whimsical scarves come to life

Designer Emma J Shipley with her augmented reality Scarfi app
Designer Emma J Shipley with her augmented reality Scarfi app

British accessories designer Emma J Shipley, known for her colourful graphic illustrations, has launched Scarfi, an app that allows customers to virtually try on and purchase her silk scarves.

Developed in partnership with the London College of Fashion’s Innovation Agency (FIA) and technology company Meshmerise, the augmented reality app asks for access to the user’s smartphone camera, which on selfie mode enables them to try on 10 different print designs, inspired by elements of nature. Meanwhile, whimsical animations bring the designs to life and encourage the user to snap a photo and share on social media.

The app launched at Westfield London this week, where shoppers could otherwise try on, shop and pick up their purchase on the spot through iPads featuring the app alongside a display resembling a vending machine. Visitors to the shopping centre also had exclusive access to the feature scarf from Shipley’s spring/summer 2017 Sirens collection, which debuted on the day.

The Emma J Shipley augmented reality Scarfi app
The Emma J Shipley augmented reality Scarfi app

“It’s so exciting to see my designs come to life on the app. I want the customer to feel like they’re really entering the world of my illustrations, and feel like they’re almost becoming part of the story and the narrative that’s happening in the designs,” Shipley comments in the video below.

“The advances in augmented and virtual technologies are blurring the lines between physical and digital. Virtual try-on has the possibility to revolutionise the way consumers experience fashion and for designers create a new platform to showcase their collections,” said Matthew Drinkwater, head of the Fashion Innovation Agency.

The Emma J Shipley augmented reality Scarfi app installation
The Emma J Shipley augmented reality Scarfi app installation at Westfield London

The launch follows Westfield’s recent “How we shop now” report, which presents an increasing consumer appetite for new technologies when trialling products. The study shows that 33% of British people would be interested in virtual assistance when trying on clothes, while 41% would like to use new technologies such as virtual reality headsets to see how furnishing looks in their homes. Meanwhile, a recent study by Barclays highlighted a willingness to visit stores that featured technologies such as VR, AR and smart fitting rooms.

The fashion and beauty industries are starting to better equip themselves in order to cater to this growing interest. Recently, beauty brand Charlotte Tilbury opened a store in the same Westfield shopping centre, which deploys a magic mirror as a selling tool. While at a recent #FashMash panel, industry experts predicted a bright future ahead for AR and VR.

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What you missed: Farfetch photography, questioning Everlane’s transparency, Amazon as the largest apparel seller

Farfetch digital shoot listings fashion retail technology

The Wall Street Journal has a deep-dive story on just what it takes to produce all the imagery for Farfetch’s listed boutiques. Every weekday, it posts an average of more than 1,000 new listings, each with at least five different photographs. Alongside that, perhaps appropriately, comes a new set of stats about Amazon, proving the fact it’s expected to surpass Macy’s to become the biggest apparel seller in the US next year.

Sustainability is also top of mind within the industry of late, with lots of ongoing thoughts around Everlane’s transparency claims and Patagonia’s slow fashion aims. Also worth reading this week are various Snapchat campaigns, not to mention some insights on the pros and cons of retail technology. Don’t forget to also sign up for our Snapchat Masterclass before the early bird rate ends on Oct 31.

  • Where luxury fashion is a high-speed, high-volume business – on site with the photography crew at Farfetch [WSJ]
  • Radical transparency: Are H&M and Zara actually more transparent than Everlane? [The Fashion Law]
  • Amazon is expected to surpass Macy’s to become the biggest apparel seller in the US next year [Business Insider]
  • Vine video-sharing app to be shut down by Twitter [The Guardian]
  • Alibaba takes Singles’ Day to global buyers, sellers [China Daily]

  • Sales surge at Kering’s Gucci, slip at sister brand [Yahoo]
  • American innovation: 5 questions with Shinola CMO Bridget Russo [BrandChannel]
  • How Outdoor Voices founder Tyler Haney plans to grow the brand into the next Nike [Fashionista]
  • In an age of fast fashion, Patagonia is going slow [Yahoo]

  • Following the screenshots: How Topshop is hacking Snapchat [Digiday]
  • Everlane’s social strategy: drive community engagement, not sales [Glossy]
  • Why Snapchat is winning out over Pinterest for River Island [The Drum]
  • H&M and Kenzo leverage iOS iMessage integration [Glossy]

  • REI’s ‘#OptOutside’ returns, and other brands have joined to help make it a new American tradition [Creativity]
  • Target channels Hamilton and The Nutcracker for holiday campaign aimed at Hispanic shoppers [AdWeek]

  • How AI is helping retailers [Venture Beat]
  • When it comes to retail technology, the industry is ‘just getting started’ [NRF]
  • Retail websites pile on the ad tech, but may be repeating publishers’ mistakes [AdAge]
  • Understanding China’s e-commerce and Internet sectors: A guide for global retailers [FBIC]
  • Why Alibaba just staged an 8-hour fashion show [Fortune]

  • This connected jacket provides VIP access to exclusive NYC experiences, demos future of the Internet of Things [Forbes]
  • The gift and the curse of 3D printing and the legislation we can expect [The Fashion Law]
  • You can now get styled by a fashion-savvy algorithm [Quartz]
  • Google Voice Search comparison-shops on mobile, creating audio ad opportunity [MediaPost]

  • How the Techstars + Target accelerator transformed retail start-up Blueprint Registry [Retail Dive]
  • Is Silicon Valley taking menswear more seriously? [Fast Company]
  • At ThirdLove, just one area of innovation isn’t enough [Medium]

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What you missed: Google’s fashion week plans, opens, Tom Ford’s second movie

fashion tommy gigi carnival
Tommy Hilfiger’s carnival plans at New York Fashion Week

A few days before New York Fashion Week begins and needless to say much of the focus is on those plans – from Tommy Hilfiger’s carnival to Misha Nonoo’s Snapchat show, not to mention an update on Google that will see fashion brands curating what their search results look like pertaining to the new season.

Also hitting the headlines over the past week has been everything from M&S cutting head office jobs, Smashbox’s virtual reality campaign and our interview with Westfield’s Lindsey Thomas. Don’t forget to check out our full list of upcoming events at the bottom too…

  • This fashion week, Google gets a new look [NY Times]
  • Condé Nast’s is now open for business [The Industry]
  • Tom Ford makes comeback at Venice festival with his second movie [Reuters]
  • H&M open entries for 2nd annual innovation grant [Fashionista]

  • Marks & Spencer looks to cut up to 500 jobs at London head office [The Guardian]
  • How online fashion companies use data to enhance sales [Fashion United]
  • The Blonde Salad ups the ante [BoF]

  • Innovating on Snapchat: Misha Nonoo, Ann Taylor Loft and River Island [F&M]

  • How the founder of Farfetch is politely reinventing the boutique for the digital age [The Telegraph]
  • One year on: How Westfield Bespoke, the retail tech space piloted in San Francisco, is winning [Forbes]

  • Smashbox goes behind the scenes of a photo shoot in its foray into VR [AdWeek]
  • Here’s how shoppable video will (finally) work [Venture Beat]

  • In-depth with Modern Meadow: the start-up bioengineering leather in a lab [Forbes]