Categories
digital snippets film social media technology

Digital snippets: Peter Som, Bergdorfs, Prada, Jean Paul Gaultier, American Eagle

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter moving into the beauty space. News of Pinterest’s new analytics platform and Facebook’s planned integration of the hashtag have also hit. Here are the rest of the highlights sourced from around the web…

Don’t forget to check out this wrap-up report from SXSW Interactive as it applies to the fashion industry too.

 

  • Behind Peter Som’s 3.3 million Pinterest followers [BoF]
  • Wes Anderson and Roman Coppola made a Prada film (as per above trailer) [Fashionista]
  • Jean Paul Gaultier launches responsive web design [Web&Luxe]
  • American Eagle spoof video pokes fun at skinny jeans trend [NY Daily News]
  • Neiman Marcus launches fashion contest on Pinterest [WWD]
  • Justin Bieber plays drums in adidas NEO interactive lookbook [MTV Style]
  • Puma seeks to celebrate individuality with Worn My Way lifestyle campaign [Marketing magazine]
  • 3D printing clothes at home could be reality by 2050 [PSFK]
  • Google Glass app identifies you by your fashion sense [NewScientist]
  • Zalando concept car spots fashions, transforms into changing room [Gizmag]
  • China entering e-commerce and mobile “golden age”. So why are fashion brands lagging? [Jing Daily]
  • What real-time branding means for luxury brands [Luxury Daily]
Categories
digital snippets e-commerce film social media

Digital snippets: Facebook, 3D printing, Weibo, Topshop, Calvin Klein, Anthropologie

It’s likely to be a little quieter here over the space of the next week as I head to Austin, Texas, for this year’s SXSW. Meanwhile, therefore, here’s a quick round-up of some of the best fashion and digital stories from around the web these last few days:

DitaVonTeese_Shapeways-3d-printed-dress

  • Facebook redesigns news feed: what’s in it for brands [Inc]
  • Dita Von Teese debuts 3D-printed dress (as pictured) [Mashable]
  • Dior, Prada, Marchesa, Elie Saab and Giorgio Armani top Sina Weibo’s most buzzed about brands from Oscars red carpet [WWD]
  • Topshop is fashion’s most social high street brand [The Wall Blog]
  • Calvin Klein launches Dark Obsession fragrance ad starring model Matthew Terry [The Cut]
  • Content marketing with Instagram: five lessons from Anthropologie [The Bureau]
  • Dove Canada’s Photoshop ‘hack’ reverts airbrushed, edited photos [Huffington Post]
  • Five brands that reaped rewards after adopting responsive design [Econsultancy]
  • One e-commerce winner, one loser; two lessons – Farfetch vs Luxup [Material World, FT]