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Editor's pick film

Carmelo Anthony coaches basketball skills in Valentino resort campaign

Valentino Resort 2018
Valentino Resort 2018

NBA star Carmelo Anthony is helping the models of Valentino’s resort 2018 campaign up their basketball skills.

In a short film called How Good Is Your Game, the Oklahoma City Thunder player takes to St Vartan Park basketball court in New York to coach Tori Bowie, Imari Karanja, Faretta, Ratner, Jolie Alien and Mag Cysewska on how to both dribble and shoot.


The campaign accompanies a series of pop-up shops presenting the new resort collection in Tokyo, New York, Hong Kong and Milan, as well as other special collaborations with Maxfield in Los Angeles and Harrods in London.

The pop-up spaces are focused on the active nature of the collection, with a reinforced concrete setting,samples in primary colours that recall the functional training box-jump and imaginary metropolitan basketball nets.

Each space reportedly has “authors”, rather than vendors, dedicated personnel “chosen for their inclination and cultural belonging”, who each wear a uniform of the white shirt from the Valentino Rockstud Untitled collection. The collection is also accompanied by a limited edition line of sporting goods for sale, including basketballs, yoga mats and sneakers.

Categories
Editor's pick mobile social media

Prism launches emoji app to introduce new pre-fall line

PRISMoji emoji app
PRISMoji emoji app

Hot on the heels of #worldemojiday on July 17, the push for branded emojis continues – this time with British resortwear label, Prism, introducing a series of shareable characters to support the launch of its pre-fall 2016 collection.

Available on the new PRISMoji app, the emojis include swimwear, sandals, eyewear and beach cover-ups from the new line, alongside tropical lifestyle accessories as well as versions of celebrities ranging from Rihanna to Beyonce and Kate Moss. There’s even a swimwear-clad model lounging in the mouth of a shark.

“I chose emojis as we all kind of speak in this language now and use emoji’s so much in daily chat online,” founder Anna Laub told Vogue. “I thought PRISMoji was a cute way to get people involved in the world of Prism. It’s also a fun way to shop the collection and see it in action, engaging the consumer in another light.”

Emojis from the PRISMoji app
Emojis from the PRISMoji app

Laub won The Emerging Accessory Designer of The Year for Prism at the 2014 British Fashion Awards. The brand has also been nominated for the 2016 BFC Fashion Fund.

Other brands experimenting with emojis in the past have included Footlocker, Harper’s Bazaar, Ikea, McDonald’s and more. According to emotional marketing platform Emogi, emojis are used by 92% of the online population, with the face with tears of joy the most-used globally.

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digital snippets e-commerce film mobile social media Startups technology

Digital snippets: Alexander Wang’s future, Louis Vuitton wins Instagram battle, new Kenzo film

Alexander Wang - fashion and technology

A round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for Alexander Wang’s views on Amazon, insight on how Kit and Ace overhauled its e-commerce, and detail on Tencent and L’Oréal’s zany branded content experiment in China…


  • Alexander Wang talks about the future of fashion – including Amazon (as pictured) [Racked]

  • On Instagram, Louis Vuitton’s resort show comes out on top [Fashionista]

  • Kenzo just released a Japanese all-girl biker gang film [Dazed]

  • How Kit and Ace overhauled its e-commerce [Glossy]

  • Selfridges unveils iOS app with ‘shoppable’ Instagram feed [Econsultancy]

  • Condé Nast partners with Gucci on branded content [The Industry]

  • Inside Tencent and L’Oréal’s zany branded content experiment in China [AdAge]

  • Sephora uncaps new mobile revenue stream via shoppable Snapchats [Mobile Commerce Daily]

  • Adidas on Snapchat leaks its latest collection [PSFK]

  • Nike reveals Euro 2016 ad starring a body-swapping Cristiano Ronaldo [The Drum]

  • Visa introduces NFC-enabled payment ring for Rio 2016 Olympic Games [Brandchannel]

  • How online models are chosen to influence the way you shop [Telegraph]

  • Pinterest’s real-world Pins let in-store shoppers save real items to virtual boards [AdWeek]

  • Snapchat passes Twitter in daily usage [Bloomberg]

  • Smartzer seeks to carve niche in shoppable video realm [Glossy]

  • Welcome to a cashless future where retailers recognise our faces [The Guardian]

  • Refinery29, focused on global expansion, hits Germany [AdAge]

  • Fashion’s fraught relationship with 3D printing and sustainability [Glossy]

  • Line’s beauty and fashion portal rolls out its Persian carpet [TechCrunch]

  • Why is futuristic fashion still retro? [Slate]
Categories
digital snippets e-commerce film mobile social media Startups technology

Digital snippets: Richemont invites LVMH as e-commerce partner, Google and Levi’s on Project Jacquard, JLab’s final 21 start-ups

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech…

Project-Jacquard

  • Richemont invites LVMH to join site to compete with Amazon [BoF]
  • Google is partnering with Levi’s for its Project Jacquard smart fabric (as pictured) [TNW]
  • The 21 tech start-ups getting John Lewis excited in 2015 [The Drum]
  • Marc Jacobs gets Periscope, follows in footsteps of fashion brands Burberry, DKNY & Rebecca Minkoff [WGSN.com/blogs]
  • Macy’s embraces a ‘digical’ world [AdAge]
  • Why Nordstrom is the Amazon of department stores [Fortune]
  • How an Instagram “like” from artist Alice Lancaster unspired Calvin Klein 2016 resort collection [Vogue]
  • Forever 21 drives sales through consumer-generated outfit gallery [Mobile Commerce Daily]
  • Why adidas created content that no one will ever see [Marketing Magazine]
  • Candie’s focuses campaign on Instagram [Media Post]
  • Wayfair gains three times more revenue from YouTube’s shoppable ads [AdAge]
  • MikMak is the smartphone-based reinvention of the infomercial [TechCrunch]
  • Hey retailers, Pinterest just got a whole lot more shoppable – ‘buy it’ button unveiled [AdWeek]
  • Instagram is introducing new shoppable ads [Yahoo! Style]
  • Buy buy buy: Why all of your favorite social networks want you to shop now [Mashable]
  • From startups to mass retailers, it’s a tough time for fashion [Fashionista]
  • Retailers have mishandled mobile payments for years. It’s time to surrender to tech [Quartz]
  • Can Silicon Valley fix women’s fashion? [Buzzfeed]
  • Fashion films: what works and what doesn’t [Fashionista]
  • At Silicon Valley’s very first fashion week, flying pants seem totally normal [The Verge]
  • Coming soon to your smart watch: ads targeting captive eyeballs [Bloomberg]
  • Bolt Threads raises $32 million to make gene-engineered fabric grown in fermentation vats [Forbes]
  • Why we still don’t have cheap, customisable 3D-printed shoes for all [Fast.Co Design]
  • How bloggers make money on Instagram [Harper’s Bazaar]
  • The Kendall Jenner effect: how social media is changing modelling [MTV]