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Digital snippets: Holiday retail round-up special

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special round-up of all the ways they’re using social and digital to help lure the seasonal shopper and start converting those all-important Holiday sales…

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  • eBay debuts shoppable touchscreens and digital storefronts for Sony, Toms And Rebecca Minkoff in San Francisco (as pictured) [TechCrunch]
  • Target launches “most digitally enabled campaign” in its history, pins hopes on Pinterest this holiday season [Co.Create]
  • Topshop partners with Pinterest for online and offline Holiday campaign [Fashion&Mash]
  • JC Penney launches first Holiday campaign under new marketing head, includes crowdsourcing initiative inviting users to upload videos of themselves singing ‘Silent Night’ [AdAge]
  • ‘Reserve in Store’ service rolling out to all Banana Republic stores across the US, 200 Gap [CNBC]
  • Jingle all the way at Kmart with #showyourjoe Christmas ad [Fashion&Mash]
  • Kohl’s adds emotional brand spots to Holiday mix [AdAge]
  • Hollister teases Black Friday deals on YouTube [ClickZ]
  • All the interactive elements accompanying John Lewis’ #bearandhare Christmas ad [Fashion&Mash]
  • Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns [Fashion&Mash]
  • Michaels offers interactive Holiday help with live elf available through streaming video [Chain Store Age]
  • M&S teases Christmas #magicandsparkle campaign over social [Fashion&Mash]
  • Louis Vuitton highlights gift ideas on interactive goose game [Luxury Daily]
  • Tillys runs ugly Christmas sweater contest over Instagram [Tillys]
  • Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]
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data digital snippets e-commerce film mobile social media technology

Digital snippets: Selfridges, Prada, Victoria’s Secret, Gap, Asos, Lancôme, Valentino

A highlight of the top stories surrounding all things fashion and digital of late:

Selfridges_drivethru

  • Drive-through Dior? Coming right up at Selfridges London [CN Traveler]
  • Wes Anderson debuts latest Prada feature [Fashionotes]
  • Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post]
  • Gap rolls out “reserve in store” service [CNBC]
  • Valentino jumps in on China’s high-tech runway revolution [JingDaily]
  • Under Armour looks to take a bite out of FuelBand success with MapMyFitness acquisition [BrandChannel]
  • Pinterest opens API to retail partners [TechCrunch]
  • Google’s Eric Schmidt invests in retail tech designed to help personalisation and data measurement [WWD]
  • Here’s why ‘The Internet of Things’ will be huge, and drive tremendous value for people and businesses [Business Insider]
  • Why companies desperately need to make wearables cool [Wired]
  • How brands get shoppers to volunteer their personal data: transparency and better experiences [PSFK]
  • Social media drives less than 1% of shopping sessions, study says [Fashionista]
  • Fashion retailers are still failing to optimise email marketing for mobile [Econsultancy]
  • What retailers can learn from mobile commerce in the UK [Shop.org]
  • 15 stats that show why click-and-collect is so important for retailers [Econsultancy]

Note: Look out for a separate holiday-specific digital round-up later this week, featuring all the top retail campaign stories as well as insights into the biggest innovations being pushed for the festive season.