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business e-commerce Editor's pick product Retail social media sustainability technology

Analytics reshaping fashion, the lucrative world of sneaker resells, Snapchat’s return

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Analytics are reshaping fashion’s old-school instincts (Vogue Business)
  • Inside the wild, shockingly lucrative world of sneaker reselling (GQ)
  • Snapchat is back in fashion (BoF)
  • Dr Martens’ profits up 70% with success of new ‘vegan’ range (The Guardian)
TECHNOLOGY
  • Facebook latest tech giant to admit to using human review of user audio conversations (Campaign)
  • What Deepfakes actually are (Gizmodo)
SUSTAINABILITY & PURPOSE
  • Stand out brands in The RealReal’s annual resale report (Fashion Law)
  • How Econyl became fashion’s favorite eco-friendly material (Vogue Business)
  • Microplastics are airborne, polluted artic snow reveals (Earther)
  • There’s never been a better time to buy used clothes (Quartzy)
  • Luxury goes back home: Giants strengthen their sourcing proximity (MDS)
RETAIL & E-COMMERCE
  • Nike launches subscription service that targets kids (AdWeek)
  • Online retailers are transforming warehouse construction (Construction Drive)
  • As customers begin to shop through voice assistants, what can brands do to stand out? (Harvard Business Review)
BUSINESS
  • Markets tumble in light of trade wars and poor retail results (BoF)
  • Alibaba results beat estimates on cloud, e-commerce growth (Reuters)
  • Steve Madden acquires DTC sneaker brand Greats (Glossy)
MARKETING & SOCIAL MEDIA
  • Instagram now allows users to create their own AR filters (Hypebeast)
  • Youtube’s AR beauty try-on goes live (Forbes)
  • Luxury brands use video games to speak to China’s Millennials (Jing Daily)
PRODUCT
  • The Farm Bill’s effect on CBD beauty (Glossy)
  • Stuart Weitzman releases limited edition customizable sneakers (Marie Claire)
  • Volcom launches ‘water aware’ denim collection (Fashion United)
CULTURE
  • Nike got called out for discriminating against pregnant athletes. Now it’s changing its policy (Fast Company)

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business digital snippets e-commerce film mobile product social media Startups sustainability technology

What you missed: Burberry’s ARkit, AI transforming Shop Direct, Stella McCartney and The RealReal

Burberry's new ARkit integration
Burberry’s new ARkit integration

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Burberry turns to Apple for augmented-reality fashion app [Bloomberg]
  • AI will transform every retailer, says Shop Direct boss [Drapers]
  • Stella McCartney wants you to resell her goods in new partnership with The RealReal [Fashionista]
  • Could kelp be the future of sustainable fashion? [Observer]

BUSINESS
  • Direct to consumer brands vs commodities: who will prevail? [LooseThreads]
  • Decoding Chanel’s Gen-Z strategy [BoF]
  • More luxury stores closed in China over the last year than in any other country [Jing Daily]

SOCIAL MEDIA
  • Target will begin incorporating Pinterest’s Lens visual search technology [AdWeek]
  • John Lewis pioneers Facebook’s 360 shoppable ad [Campaign]
  • Dior debuts Weibo story, stays in lead with Chinese millennials [Jing Daily]
  • Inside Birchbox’s 40-person social media war room [Glossy]
  • Snapchat debuts Sponsored 3D World Lenses at Advertising Week New York [The Drum]

MARKETING
  • Gant to launch ‘Couple Thinkers’ TV show on YouTube [Fashion Network]
  • Nas brings street cred to effortlessly cool animated ads for Timberland [AdWeek]
  • Why United Colors of Benetton is parting with catwalk convention to showcase its brand DNA [The Drum]
  • Fashion brands still succumbing to the high-priced artsy film [Glossy]

RETAIL & E-COMMERCE
  • Patagonia has launched its own online thrift store [PSFK]
  • New Macy’s loyalty program nudges customers to spend more [Retail Dive]
  • Uniqlo’s retail empire embarks on a digital revolution [Nikkei]

TECHNOLOGY
  • AR is now a must-have in retail [Business Insider]
  • A way to repeatedly recycle polyester has just been discovered [Eco-Business]
  • These high-tech knitting machines will soon be making car parts [Bloomberg]
  • Fashion’s future may rest on an old technology: glue [Fast Company]
  • Modiface is becoming the go-to provider of augmented reality to beauty brands [Glossy]

PRODUCT
  • Google and Levi’s ‘connected’ jacket is now on sale [TechCrunch]
  • To make a new kind of shoe, adidas had to change everything [Wired]
  • How these female engineers reinvented the bra [Fast Company]

START-UPS
  • With lab-grown leather, Modern Meadow is engineering a fashion revolution [BoF]
  • Amazon has acquired 3D body model startup, Body Labs, for $50M-$70M [TechCrunch]