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business data digital snippets e-commerce Startups sustainability technology

What you missed: LVMH e-commerce, Copenhagen Fashion Summit, the role of personalisation

LVMH is launching a new e-commerce site under CDO Ian Rogers
LVMH is launching a new e-commerce site under CDO Ian Rogers

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • LVMH and the next big digital shopping experience [NY Times]
  • In Copenhagen, gearing up for a circular fashion system [BoF]
  • Surprise surprise, the fashion industry isn’t as sustainable as it should be – report [High Snobiety]
  • The heartbeat of modern marketing: Data activation and personalisation [McKinsey]
  • From farm to finished garment: Blockchain is aiding this fashion collection with transparency [Forbes]
  • How custom footwear retailer Shoes of Prey cut its delivery time to two weeks [Glossy]

BUSINESS
  • Coach confirms acquisition of Kate Spade [The Industry]
  • American Apparel to let shoppers choose US-made clothing [Retail Dive]
  • In global retailing, does the ‘see-now, buy-now’ model really work? [Thomson Reuters]
  • Hudson’s Bay taps debt adviser amid Neiman Marcus bid challenges [Reuters]
  • How clothing brands are embracing transparency to meet the growing demand for sustainable apparel [AdWeek]

MARKETING
  • Tiffany & Co. takes direct aim at Trump in new ad calling for action on climate change [Business Insider]
  • The prioritisation of personalisation [Glossy]
  • What you don’t know about American millennials [BoF]

RETAIL & E-COMMERCE
  • It’s more than Amazon: Why retail is in distress now [CNBC]
  • Amid brick-and-mortar travails, a tipping point for Amazon in apparel [NY Times]
  • What China reveals about the future of shopping [BCG]

TECHNOLOGY
  • Jeff Bezos: Artificial intelligence permeates Amazon’s business strategy [Retail Dive]

START-UPS
  • The RealReal is opening a real store in New York [TechCrunch]
Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Yoox, Net-a-Porter, Farfetch, Lord & Taylor, Burberry, Nasty Gal, Nike

A round-up of the latest stories to know about surrounding all things fashion and tech…

Yoox

  • The Yoox and Net-a-Porter merger is creating a tech giant as much as a fashion giant [Quartz]
  • Farfetch’s global platform play [BoF]
  • Did Lord & Taylor’s hot Instagram campaign thumb its nose at FTC disclosure rules? [AdWeek]
  • Burberry broadcasts ‘London in L.A.’ show via Periscope [Creativity]
  • Nasty Gal’s uncertain future: does it have what it takes to stay on top? [Racked]
  • Nike’s latest addition to the “lady empowerment ad” genre is one of the most relatable [Fashionista]
  • Stuart Weitzman campaign starts with cool cinemagraphs on Instagram, then follows up on Facebook [AdWeek]
  • Neiman Marcus introduces new image recognition “Snap. Find. Shop” app [Haute Living]
  • How Old Navy is winning at YouTube [Digiday]
  • Old Navy and Banana Republic among first brands to use Instagram’s carousel ads and link to product page [AdAge]
  • Asos eyes emerging artists on Vevo to deepen ties to 20-somethings [The Drum]
  • Amazon quietly acquired Shoefitr to improve how it sells footwear online [TechCrunch]
  • Viral style: why are we obsessed? [BBC]
  • Fashion brands are ignoring the internet because the market hasn’t yet forced them to take action [BoF]
  • What can fashion learn from science? [i-D]
  • Digital beauty businesses aim for breakthrough [BoF]
  • Forget the Internet of Things, there is a digital revolution taking place in our shopping malls [Forbes]
  • If you text this phone number, a guy named Stefan will send you limited-edition clothes [Business Insider]
  • The RealReal raises $40 million to double sales in 2015 [Fashionista]
  • Fashion can win the wearables war [BoF]
  • Ad spend on smart watches estimated to reach nearly $70m by 2019 [The Drum]
  • Six retailers doing the most to make mobile part of the in-store experience [PSFK]