Categories
social media

Coach unveils Snapchat pin badges that unlock access to exclusive content

Coach's Snapcode pins
Coach’s Snapcode pins

Snapchat has teamed up with accessories brand Coach to create a limited edition set of pin badges featuring the social media site’s “Snapcodes”.

These codes are scannable from the Snapchat app and provide access to an exclusive arcade game based on Coach’s festive campaign.

This is the first iteration of Snapcodes existing in a real world product. The pin itself has been given the Coach twist therefore, with the now well-known Snapchat ghost outline accompanied by either a unicorn, a dinosaur or a shark – each of which all feature in the brand’s holiday theme for 2017.

“The pins are all about creativity and individuality,” said Marni Schapiro, Snap’s director of retail. “They’re fun, playful and allow our community a way to Snap the virtual onto reality.”

To get their hands on one, customers have to take part in a quiz about their favourite of the three mascosts – either online or in one of the 20 Coach stores participating across the US.

The quiz will also appear on Snapchat itself in some of its ad products. Taking part then unlocks campaign-themed Snapchat filters.

Categories
digital snippets e-commerce film mobile social media Startups technology

Digital snippets: Alexander Wang’s future, Louis Vuitton wins Instagram battle, new Kenzo film

Alexander Wang - fashion and technology

A round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for Alexander Wang’s views on Amazon, insight on how Kit and Ace overhauled its e-commerce, and detail on Tencent and L’Oréal’s zany branded content experiment in China…


  • Alexander Wang talks about the future of fashion – including Amazon (as pictured) [Racked]

  • On Instagram, Louis Vuitton’s resort show comes out on top [Fashionista]

  • Kenzo just released a Japanese all-girl biker gang film [Dazed]

  • How Kit and Ace overhauled its e-commerce [Glossy]

  • Selfridges unveils iOS app with ‘shoppable’ Instagram feed [Econsultancy]

  • Condé Nast partners with Gucci on branded content [The Industry]

  • Inside Tencent and L’Oréal’s zany branded content experiment in China [AdAge]

  • Sephora uncaps new mobile revenue stream via shoppable Snapchats [Mobile Commerce Daily]

  • Adidas on Snapchat leaks its latest collection [PSFK]

  • Nike reveals Euro 2016 ad starring a body-swapping Cristiano Ronaldo [The Drum]

  • Visa introduces NFC-enabled payment ring for Rio 2016 Olympic Games [Brandchannel]

  • How online models are chosen to influence the way you shop [Telegraph]

  • Pinterest’s real-world Pins let in-store shoppers save real items to virtual boards [AdWeek]

  • Snapchat passes Twitter in daily usage [Bloomberg]

  • Smartzer seeks to carve niche in shoppable video realm [Glossy]

  • Welcome to a cashless future where retailers recognise our faces [The Guardian]

  • Refinery29, focused on global expansion, hits Germany [AdAge]

  • Fashion’s fraught relationship with 3D printing and sustainability [Glossy]

  • Line’s beauty and fashion portal rolls out its Persian carpet [TechCrunch]

  • Why is futuristic fashion still retro? [Slate]
Categories
e-commerce Editor's pick

Kate Spade pushes interaction once more by converting store’s construction façade

katespade_barricade2

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience.

Rather than simply using the façade as a billboard to advertise its opening date at the Short Hills mall (October 24 for reference), it has introduced inset product displays and five touchscreens, reports Fashionista.

Signage including “Let’s play”, “Shop the space” and “Touch me” directs passersby to approach the screens whereby they can take part in a short quiz to reveal their personality traits as well as style preferences. Doing so results in a ‘personal style statement’ that users can have sent to themselves either by entering their phone number or email address, to then share on social media.

The system also suggests a selection of products based on the results, and offers free next-day shipping accordingly.

katespade_barricade

The initiative was created in partnership with retail innovation agency, The Science Project, which says the goal was to “create excitement and dialogue with new customers” before the store opens.

Its write-up continues: “We wanted to deliver not only the fanciful customer engagement we love from Kate Spade but also a system that capture crucial data, drove purchase and had lasting value to their retail ecosystem.”

Data will be captured not only in the personal details entered, but in the products interacted with on the screens.

This is not the first time Kate Spade has launched an interactive temporary storefront – it is well-known for its Kate Spade Saturday brand launch in partnership with eBay Now in New York last year, which saw pop-up virtual windows allowing shoppers to purchase directly from what looked like a giant iPad for delivery later that same day.

It also has plans in place to launch a further 35 stores across the US before this year is out, so expect to see more of these interactive barricades throughout.

Categories
social media

Old Navy taps social currency with flip-flop vending machines

OldNavy_flipflophooray

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy.

From today until June 26, the US retailer will be dispensing rainbow-coloured pairs from 36 machines in both NYC and Los Angeles.

But that’s not all – to get their hands on some, shoppers must first pay with a tweet. Old Navy is willing to give away 9,000 flip-flops, essentially guaranteeing themselves 9,000 social interactions, as reported by AdAge.

The machines (as pictured above with actress Emma Roberts) will change locations each day, which fans can track on the Old Navy Twitter account and by using the hashtag #flipflophooray.

The initiative will conclude with the annual $1 flip-flop sale in-stores on Saturday, June 28.

Categories
social media Uncategorized

Alexander Wang serves up Instagram-worthy ice cream in Hong Kong

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past two weekends. The branded van has been handing out free ice cream to customers and passers-by.

The ‘Eat Me’ campaign, developed in collaboration with HK boutique, Joyce, was launched to celebrate the two year anniversary of Alexander Wang Harbour City. Those who commemorated their ‘Eat Me’ moment on Instagram using the hashtags #joycehk and #alexanderwanghk had the chance to win an Alexander Wang gift.

Sure enough, the initiative drew quite a crowd – people of all ages were captured queuing up for the chance to enjoy ice cream out of the branded ice cream cones. The result was Instagram buzz from young and old alike, with winners of the competition receiving prizes such as a yoga matt and a domino set.

Alexander Wang Eat Me Truck Alexander Wang Eat MeAlexander Wang Eat Me 3
By Anna Abrell
Categories
Comment digital snippets

2013: a designer meets digital year in review

DolceGabbana_AW13

What a busy year it’s been…

From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine and Instagram videos, not to mention the continuing debate about the role of bloggers as influencers, the increased focus on the potential market size of wearables, and Oxford Dictionaries’ word of the year as ‘selfie’one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below then, are 10 of the posts you loved the most on F&M this year. It’s an interesting collection, nodding to familiar ideas like storytelling and crowdsourcing, as well as higher quality content, and a general reassessment of what it is that actually works in this space. Video content does of course also have its place, as does the continuing power of celebrity.

Thank you for reading and see you in 2014!

Categories
social media

Warehouse fans go #knitbombing in recent social campaign

Warehouse_knitbombing1

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of late.

One of the others referenced in that same story was Warehouse. The UK retailer launched a campaign in late September focused on #knitbombing, a street art craze involving knitted items being placed to decorate public spaces – think trees, bollards even bikes. It’s not a new phenomenon, but it’s one that hasn’t been claimed by a fashion brand before (to my knowledge).

In a nice example of physical meets digital, Warehouse invited its followers to snap photos of their knit-bombing attempts and upload them to Twitter or Instagram using the hashtag. The best would go on to win a £250 gift card.

To help facilitate the campaign, it offered shoppers free knit-bombing kits in-store when they bought certain knitwear items. It also posted a series of inspirational woolly shots of its own across its Facebook and Pinterest pages (a couple of which are above and below).

Read its blogpost about the initiative: “Knit-bombing groups have been springing up everywhere – warming the soul of grey urban spaces with colourful knitted artwork or ‘graffitti’. Obviously we had to share this amazing phenomenon with you.” It also called for participants to “flex some creative muscle; remember the city is your playground.”

According to @Editd, the campaign saw Warehouse’s fanbase grow 10%.

Warehouse_knitbombing2 Warehouse_knitbombing3 Warehouse_knitbombing4

Categories
digital snippets social media

Digital snippets: Nordstrom, Apple, YSL, Instagram, Tesco, Forever 21, Cartier

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week:

Pinterest-nordstrom2

  • Nordstrom adds Pinterest logo to products in-store as social proof for potential buyers (as pictured) [Gigaom]
  • Apple poaches Yves Saint Laurent CEO to work on ‘special projects’ [Mashable]
  • Fashion shows increasingly come with perfectly staged Instagram moments [BoF]
  • Tesco aims to be first supermarket to introduce 3D printing in-store [PSFK]
  • Forever 21 pushes instant outfit inspiration with new social platform, 21st Street  [MTV Style]
  • Cartier releases seven short films for seven rings [Fashionotes]
  • Why Eva Chen is the first editor-in-chief of our generation [Fashionista]
  • 12 digital technologies retailers are investing in [Mashable]
  • “Sale” proves more powerful than “save” in subject lines of emails [Econsultancy]
Categories
social media Uncategorized

eBay UK throws festive pop-up party for one of its one million Facebook fans

 

Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I wanted to share.

eBay recently celebrated the fact it reached one million fans on its UK Facebook page by running a competition that offered one fan the chance to win a winter wonderland-themed party.

The “1 in a Million” contest saw 1,300 entries over three days, with a mother of two called Helen (an eBay buyer and seller of course) selected as the winner. She received a pop-up celebration in her local village just before Christmas that included a horse-drawn carriage, dancers, elves and circus performers.

The video above captures the scene. As Helen said: “The whole experience was really fun and totally unexpected… When a giant elf knocked on my front door it was all a little bit surreal. We all had a great time and we’ll not forget this day.”

A great example of personal, real-world social marketing.

Categories
digital snippets social media technology Uncategorized

2012: a designer meets digital year in review

google-dvf-fr

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!