Categories
digital snippets e-commerce social media technology

Digital snippets: Karl Lagerfeld’s Tumblr approach, previewing #ManusxMachina, Nike’s CDO

Karl


Your round-up of the latest stories to know about related to fashion and technology…

  • ‘World of Karl’ takes a Tumblr approach to Karl Lagerfeld’s brand [Digiday]
  • A sneak peek at the Costume Institute’s upcoming ‘Manus x Machina’ exhibit [Fashionista]
  • Why Nike has finally hired a chief digital officer [The Drum]
  • Tech is front and centre in new Neiman Marcus store [Fortune]
  • How New Look is getting its senior execs on board with artificial intelligence and virtual reality [The Drum]
  • How Fitbit’s collaboration with Public School aims to cement its place in the fashion world [Forbes]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Misha Nonoo marks consumer-driven fashion week move with shoppable Instagram campaign [Forbes]
  • Bergdorf Goodman gets in on instant fashion gratification act [Trendwalk]
  • Menswear brand John Varvatos boosted a new digital strategy with shoppable video [Digiday]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Apple and fashion: a love story for the digital ages [Vogue]
  • Beware the digital iceberg: reality goes far deeper than online sales [BoF]
  • Marketers should be hunting for a perfect product, not influencers [The Guardian]
  • The future of online retail is collaboration [Wired]
  • Are fashion’s changes putting young designers at risk? [Dazed]
  • Fashion industry scrambles to find a use for Snapchat [NY Times]
  • My little sister taught me how to “Snapchat like the teens” [Buzzfeed]
  • Wearable tech at NYFW: Emoji pins, Fitbit bands and GIF dresses [Wareable]
Categories
Editor's pick technology

Fitbit’s collaboration with Public School aims to cement its place in the fashion world

NEW YORK, NY - FEBRUARY 14: A model poses backstage at Fitbit and PUBLIC SCHOOL Collaborate On Accessories Collection For Fitbit Alta on February 14, 2016 in New York City. (Photo by Dave Kotinsky/Getty Images for Fitbit)

When Public School – one of New York Fashion Week’s hottest young designer brands – took to the runway with its Fall 2016 collection this week, it wasn’t just the clothes that garnered attention.

Adorning the wrists of several models were two new wearable technology accessories. A collaboration with Fitbit, both designs encompass the fitness tracking company’s new Alta product.

Slimmer and sleeker than previous Fitbit devices, the major additional selling point of Alta lies in its customisable, and thus interchangeable wristbands – something that has given Public School a lot of freedom to be creative with its concepts.

Indeed, rather than looking like a piece of technology, or a health or sports device, the results articulate a sense of style that bring wearables up to date with where contemporary fashion is headed.

Separate to its existing (and more feminine) collaboration with Tory Burch, this relationship with Public School is about aligning with the much more urban aesthetic that design duo and co-founders, Dao-Yi Chow and Maxwell Osborne, bring.

“We draw our inspiration from New York City’s vibrant, active street culture and the people that surround us where we work, live and thrive,” they said. “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users.”

While the Alta itself launches in March, the Public School accessories won’t hit retail until later this year. The collection will include five pieces (from fine metals to cheaper printed sports bands) in total, and if rumour is anything to go by, an impressive launch for the final styles during the next round of fashion week shows in September.

Head over to Forbes to read my interview with Tim Rosa, VP of global marketing at Fitbit, for the full lowdown on the collaboration and what’s ahead.