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social media

WGSN to host live Twitter Q&A on the future of shopping – send your questions to #askwgsn

LornaHall_WGSN_askwgsn

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses forward developments in retail strategy, digital marketing, merchandising and store design.

Sat under the umbrella of its market intelligence team, these are experts in their field on all things to do with the business side of the industry – note I’m shamelessly referring to myself in this category as WGSN is of course my employer. I’m a global senior editor on all things media and marketing related, by that I mean brand strategy, digital communications, in-store technology and more (of course in each instance always weighted towards how it pertains to the fashion and retail space).

But I also head up the social media content strategy for the company, overseeing our output across Twitter, Tumblr (award-winning!), Facebook, Instagram and Google+ (where you may have seen my mug hosting our business-focused monthly Hangouts).

To that end – I bring you the latest campaign, and urge you to get involved. On Tuesday, June 10 we will be hosting a live Twitter Q&A with Lorna Hall, head of the WGSN market intelligence team and resident retail expert. Hall brings with her a wealth of experience on exactly what is shifting the landscape and will be able to talk to absolutely anything to do with the future of shopping.

I’m talking legacy retailers and their moves to omnichannel; new focuses on innovation and integrating start-ups; big data, beacons and personalisation; search, shop and go, or the new paths to purchase re-engineering the ‘impulse buy’. Not to mention a bunch of other keywords and phrases like mobile, phy-gital, service, footfall drivers, experiential and more. You name it, Hall has the answer.

So please get stuck in, send us your thoughts using the hashtag #askwgsn – Hall will be online responding from 4pm GMT / 11am EST. The more you ask, the more we respond and the more content we regurgitate back out again. It’s a win win.

Categories
technology

Vogue promotes new iPhone 5C as major fashion accessory

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Vogue is continuing its focus on tech with a series of online editorial shots this week dedicated to the new iPhone 5C. Titled “How About Them Apples: How To Match Your Outfit to the New iPhone 5C“, the post sees the four new shades of the latest Apple phone coordinated with looks from this season’s resort collections.

“We already know we spend an inordinate amount of time with our iPhones—talking to them, sleeping with them under our pillows—and now, it turns out, we can even dress like them,” it reads. “If we were Angela Ahrendts (former Burberry CEO and newly appointed senior vice president of Apple), we might think of incorporating one of the season’s new shades—which include Day-Glo pinks, yellows, greens, and blues—into our first-day-of-work wardrobe.” The models pose in looks from the likes of Nina Ricci, Michael Kors, Versace, Dior, Reed Krakoff and Ralph Lauren.

The initiative seems like a massive advertorial, or Condé Nast’s attempts at sponsored posts (native advertising) à la Buzzfeed, but the lack of any sort of disclaimer suggests otherwise.

In which case, this should be seen as a pretty huge coup for Apple; it is after all just a plastic coloured phone, now cross-promoted on key Vogue properties including its .com site, Instagram, Facebook, Twitter and Tumblr.

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Categories
film social media Uncategorized

Brazil’s Reserva turns CCTV footage of burglary into creative YouTube sales promo

 

How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote its seasonal sale.

The spot, hosted on YouTube and being pushed across social networks, shows real CCTV footage of a gang of thieves raiding the boutique in December. Placed over the top is bold red copy reading: “It’s not necessary to break the window. Just come in! Inventory clearance: up to 40% off.”

It shows the robbers smashing the window, knocking over mannequins and making off with armfuls of merchandise worth $20,000. “Hurry!” reads the next caption. “Why are people doing such crazy stuff for Reserva?”

The Guardian refers to it as “creative revenge”. Or as Reserva owner Rony Mesiler told Brazil’s O Globo newspaper: “They stole my clothes and we stole their image.”

The YouTube write-up outlines that the store until that point had been beautifully prepared for Christmas. The team had to do a quick turnaround to clean it up ready for shoppers the same morning. They opened without a glass window and hit sales target for the day by 4pm. “DO instead of COMPLAIN,” is the message.

Mesiler adds: “Complaining gets you nowhere, business is about doing things. Rather than suck lemons, it is better to make lemonade with them.” The video, aptly, is called Limonada Reserva.