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Blocks technology

Lo-fi tech a winner at #NRF15 show

This post first appeared on WGSN.com/blogs

NRF_panasonicLOFI

One of the wonderful things about technology in the store is of course the way it can surprise and delight shoppers. While the expo floor of the National Retail Federation’s Big Show in New York this week is comprised of all manner of impressive front and backend IT solutions for retailers, there’s a flurry of much simpler ideas that also seem to be grabbing our attention.

Take Panasonic’s Ultra Short-Throw Lens. Attached to a projector, this enables retailers to map content against any surface they like. It’s not a new idea – projectors have been around for years – but the short throw of this one allows very precise placement and the ability for some great detail on things like shirts and trousers (as pictured), down to even a pair of shoes.

Needless to say this booth was heavily surrounded. Accordingly, it’s a nice reminder of the benefits of a lo-fi approach to technology in an ever-pressured world to go guns blazing with impressive consumer facing work.

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business digital snippets e-commerce film mobile Startups technology

Digital snippets: Condé Nast, Gap, Hermès, Rag & Bone, John Lewis and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

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  • Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times]
  • Gap’s fall campaign is an ode to normcore trend, Zosia Mamet (as pictured), Elisabeth Moss, Anjelica Huston among stars [Racked]
  • Hermès creates quirky app to promote men’s A/W 2014 accessories [Creativity]
  • Rag & Bone autumn/winter collection stylised in dance performance [PSFK]
  • Hawes & Curtis, House of Fraser and Bentalls install beacon-enabled mannequins [The Drum]
  • However, John Lewis to seek ‘romance’ in beacon technology before committing [The Drum]
  • Topshop and Miss Selfridge in online push into China, launching on ShangPin.com website [FT]
  • Condé Nast’s Lucky magazine merging with online retailer BeachMint [WSJ]
  • Will Apple’s ‘iWatch’ rattle luxury watchmakers? [BoF]
  • A girl faces her monstrous fears in Old Navy’s back-to-school musical, generates five million views to date [AdWeek]
  • Six takeaways from Gap and Old Navy about brand-building in China [AdAge]
  • New shopping app, Spring, makes the mall obsolete [Wired]
  • Rise of shoppable content will change the face of advertising [The Guardian]
  • Fashion start-ups bring style to Silicon Roundabout [FT]
  • Can technology solve the fit problem in fashion e-commerce? [BoF]
  • Omote real-time projection mapping demoed with make-up on model’s face [DigitalBuzzBlog]
Categories
Blocks business data e-commerce Startups

Lyst’s ‘big data’ visualised in projection mapping from Holition

Lyst_holition_projection

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing consumers (a record $10m in sales was generated in a recent month), it might come as no surprise to hear Lyst has also got a lot in the way of data.

The once social curation site, now e-commerce platform, recently showcased that fact in collaboration with Holition.The latter created a projection that visualised the vast amount of data Lyst receives daily, in real-time. As per the video below, it documented around 250,000 items of clothing and accessories on the screen at any one time. Prices were shown, as were brands, combined designed to enable the viewer to understand and spot popular trends.

This “engaging and colourful piece of digital art”, as Holition refers to it, was on show at Lyst Studios, the company’s headquarters, in Shoreditch, London.

Said Holition CTO, Russell Freeman: “[Lyst] sucks up a huge amount of information every day and we wanted to be able to visualise that in a really beautiful way.”

Lyst, which launched in 2010, has also just announced what it refers to as a “complete brand refresh”. A new logo, a content-led homepage (as below) and a redesign across desktop, tablet and mobile are included. Working in partnership with creative agency Wednesday, the company has introduced a new aesthetic that it refers to as “modern, bolder and more distinctive”.

Chris Morton, Lyst CEO and cofounder, said: “We’ve spent much of the last four years focussed on building a deeply engaging product that delivers a truly personalised shopping experience for each of our millions of users around the world, and that’s now generating very meaningful sales for our partner brands and stores globally. I’m delighted that we have now been able to turn more attention to our brand, with this new identity and content based homepage forming the first of several exciting brand- led initiatives in the coming months.”

The move comes off the back of the aforementioned successful sales figures as well as the fact the company is on track to grow 400% year-on-year for the third year in a row. Its universal checkout launched in 2013, which enables shoppers to buy from different fashion brands and stores in one basket on Lyst’s website and mobile apps, is reportedly behind the growth.

Lyst_redesign_homepage

Categories
mobile technology

Saks unveils interactive holiday windows, offers Makerbot 3D-printed snowflakes

Saks_yeti5

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season.

The initiative, developed in partnership with creative digital agency, The Science Project, and sponsored by MasterCard, is part of the retailer’s wider focus on the legendary Yeti rumoured to reside on its roof making snow during the festive period, this year.

The Yeti Snow Workshop as this particular window is called, invites passersby to visit saks.com/snow on their mobiles where they can find out their own Yeti name, add it to a snowflake design and then flick it from their device to instantly see it gently falling down the window.

In-store those who spend over $150 or more with their MasterCard, can then receive a 3D-printed snowflake created by the MakerBot. Harry Cunningham, senior VP-store planning and visual at Saks, also told AdAge: “3D printing has been a big of late, so some of the figures in our window this year are actually 3D printed. As technology advances and as things move forward, we’re looking for opportunities to inject that into our process.”

Six of the other store windows depict different scenes of the Yeti’s life, from being “an under-appreciated snowmaker in Siberia to his starring role as a true snowflake artist in New York”. Each also features the hashtag #SaksYeti.

They were unveiled last week with a 3D light show mapped onto the façade of the store created by Iris Worldwide (as in the YouTube video below). It runs every seven minutes each night from 5-11pm over the Holiday season.

Saks_yeti3Saks_yeti1Saks_yeti4Saks_yeti2

Categories
digital snippets e-commerce technology Uncategorized

Digital snippets: Alexander McQueen, Vogue, M&S, Nike, Guess, Bloomingdale’s

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Vogue.com, SHOWstudio win Webby Awards [WWD]
  • M&S raids its archives to create interactive lingerie timeline [Pressitt]
  • Nike projection mapping sees building twist [Digital Buzz]
  • Guess Inc’s social strategy [WWD]
  • Bloomingdale’s exec: RFID boosts inventory accuracy, sales [Luxury Daily]
  • Japanese virtual stores designed to give realistic in-store experience [PSFK]
  • Decoded Fashion conference highlights fashion and tech’s tricky relationship [BetaBeat]
  • Infographic: could Pinterest be the silver bullet for retailers on social media [Mashable]