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What you missed: Blockchain in fashion, the dark side of digital luxury, Alibaba on tech’s future

Blockchain fashion
Blockchain in use at Shanghai Fashion Week

The role Blockchain will play in the fashion industry is our top story this week after it was documented from a storytelling and verification perspective at Shanghai Fashion Week by Babyghost and VeChain. The opportunity for the fashion industry at large to look to embrace it for anti-counterfeiting and provenance is brought to mind.

Meanwhile, the ongoing struggle of luxury brands has been strongly documented this past week, from the positive effect Brexit has had on the likes of Burberry to a new report from Bain/Altagamma on what’s ahead. That sits alongside insight from Luca Solca, head of luxury goods at BNP Exane Paribas, on the strategic threats of digital to luxury brands.

Also worth reading this week are predictions for the future of technology from Alibaba’s Jack Ma and an interview with Apple retail chief Angela Ahrendts on turning stores into town squares. Don’t forget to also sign up for our Snapchat Masterclass before the early bird rate ends on Oct 31.


TOP STORIES
  • Blockchain technology hit Shanghai Fashion Week [Bitcoin Magazine]
  • The dark side of digital [BoF]
  • Alibaba’s Jack Ma just predicted the next 30 years of technological change [Fortune]
  • Speed, transparency and efficiency lead Blockchain’s potential for disruption [Stores]

BUSINESS
  • If not for Brexit, Burberry would be in even bigger trouble [Quartz]
  • Luxury isn’t having a very good year [NY Times]
  • 8 experts predict the 2016 holiday shopping season [Retail Dive]
  • Is the new Style.com working? [BoF]
  • MPs unanimously back motion to strip Sir Philip Green of his knighthood [The Industry]

SOCIAL MEDIA
  • Why chat may be king of the new mobile landscape [Fast Company]
  • Fashion brand All Saints uses Instagram as a sales channel [Digiday]
  • Fendi extends life of Snapchat stories with international album [Luxury Daily]
  • Here’s how brands like Nordstrom are cashing in on Snapchat’s long-awaited API [AdWeek]
  • How Nike is beating brands like Apple and Adidas at Twitter customer care [AdWeek]

RETAIL
  • Apple retail chief Angela Ahrendts on turning stores into town squares [Fortune]
  • Everlane mulling brick and mortar efforts [Retail Dive]

TECHNOLOGY
  • YOOX Net-A-Porter unveils plans for new London technology hub [Vogue]
  • Why ‘Silicon Valley Fashion Week’ is not a joke [WWD]
  • Charlotte Tilbury’s new virtual ‘magic mirror’ serves as active make-up selling tool [Forbes]
  • Shiseido partnered with Microsoft to create a make-up filter for women who telecommute [Quartz]
  • Mirror scans your face and prints the perfect make-up [PSFK]
  • Brands are testing programmatic catalogues [Glossy]

START-UPS
  • Your brilliant Kickstarter idea could be on sale in China before you’ve even finished funding it [Quartz]

UPCOMING EVENTS
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data digital snippets e-commerce mobile product social media Startups technology

Digital snippets: Pokémon Go, McQueen’s DNA, luxury’s executive changes, AI, VR and more

McQueen pure human - digital snippets
Alexander McQueen’s DNA turned into leather in designer Tina Gorjanc’s Pure Human project

If there’s one thing that’s grabbed everyone’s attention this past fortnight, it has of course been Pokémon Go. The augmented reality mobile game has reportedly gained as many users as Uber and Tinder, topped Twitter’s daily users, and started seeing people spend more time with it than in Facebook. It also caused Nintendo’s share price to increase by more than $7bn.

We published a great piece looking at what retailers can learn from it in a broader location-marketing sense.  Also worth reading is this story tracking the retail invasion of Pokémons, via Racked, and another looking at why retailers should care about Pokémon’s forthcoming ads.

Beyond that, the news to know in the fashion, digital comms and technology space this week (and there’s a lot of it!), spans everything from an experiment with DNA in textile design to the plethora of changes at the helm of the industry’s luxury houses, the impact artificial intelligence might have on brands, not to mention how we’re faring with virtual reality so far…


  • Fashion that gets under the skin – designer creates leather prototypes grown from Alexander McQueen DNA (as pictured) [NY Times]

  • Luxury fashion: a year of big moves [The Industry]

  • Amazon Prime Day: Wow… but not yet a fashion must-buy [Trendwalk]

  • What Amazon could learn from Yoox Net-a-Porter, the “world’s biggest luxury fashion store” [Quartz]

  • Fashion apparel retailing in the age of artificial intelligence [WWD]

  • Luxury brands get off to an awkward start with virtual reality [Glossy]

  • Is a holographic fashion show for VR clothing the future? [The Creators Project]

  • The store of the future: physical retailers must stage experiences, embrace omnichannel and harness data [BoF]

  • 5 ways shoppers are using mobile to make purchase decisions, according to Google [Fashionista]

  • Sephora is driving mobile sales with Tinder-like features and digital mad libs [Ad Week]

  • Stores must learn to think like Facebook [BoF]

  • Warby Parker is offering Snapchat-exclusive sunglasses [Techcrunch]

  • Birchbox tests Snapchat for customer service – turns to revamped video and voice calling feature [Digiday]

  • Why advertisers are forking over big bucks for custom Snapchat lenses [Ad Week]

  • Snapchat is looking at a way to recognize objects in your snaps and serve you related ads [Business Insider]

  • New study says people are more likely to buy from brands that use virtual reality [Ad Week]

  • Luxury brands embrace digital, but still wary of programmatic [The Drum]

  • Using an algorithm to figure out what luxury customers really want [HBR]

  • Amazon is developing a 3D modelling system to solve online clothes shopping’s biggest problem [Quartz]

  • How the future of fit could spell the end of retail returns [Retail Dive]

  • Back to bricks and mortar: how e-commerce has embraced the real world [The Guardian]

  • Where machines could replace humans—and where they can’t (yet) [McKinsey]

  • Confessions of a fashion start-up founder: ‘Fashion tech is the Wild West’ [Glossy]

  • 3 need-to-know live streaming apps in China (and how bloggers & brands are using them) [WGSN]

  • Payments firm Klarna adds Lyst to its collection [Reuters]

  • How valuable is trend forecasting in the post-internet age? [NJAL]

  • These acrylic nails double as an Oyster Card [PSFK]
Categories
business mobile

Digital ads: Surging sales, video, mobile and the social media effect

H&M, April 2016
H&M, April 2016

US digital ad revenues reached an all-time high of $59.6bn last year, according to a new report. That’s a 20% surge over the previous record-breaking year. And the pace is quickening: Q4 saw a 23% year-on-year rise to $17.4bn and an 18% surge over the previous quarter.

The full-year IAB Internet Advertising Revenue Report, produced in association with PwC US, also offered up some even more interesting stats when it got down to the detail of just what that advertising was all about.

  • Mobile advertising skyrocketed (66%) to $20.7bn last year, reflecting the migration of consumers to mobile devices.
  • Non-mobile digital video, a component of display-related advertising, rose 30% to $4.2bn as advertisers targeted increasingly video-focused Millennials and Generation Z consumers.
  • Social media advertising rose 55% to $10.9bn as advertisers convinced themselves that social networks were the place to be.
  • Non-mobile search revenues rose a slower 8% to $20.5bn.
  • Retail advertisers continue to represent the largest category of internet ad spending, responsible for 22%.

“Internet advertising was a disruptive innovation when the industry was formed,” said PwC’s David Silverman. “Twenty years later we still see double-digit growth rates. Three key disruptive trends, mobile, social, and programmatic, continue to fuel this exceptional rate of growth.”

“There’s no question that interactive screens are attracting consumers and the advertisers that want to reach them where they live, increasingly on mobile devices,” added IAB’s Sherrill Mane.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

Categories
business e-commerce

The next big thing in retail: programmatic commerce

Salmon_programmaticcommerce1

Imagine this: you wake up in the morning and your coffee machine, as it pours you your first cup, tells you it’s almost out of your favourite blend. Rather than making a mental note to yourself to remember to buy some more on your next store visit, your machine instantly does the ordering for you – adding it to your shopping basket, along with the detergent that needs replacing, the toothpaste you’re running low on, and the mascara that is just about to dry out.

When you leave for work, you get an update that the order will be delivered to the trunk of your car that afternoon. You then get a notification that it’s your friend’s birthday, and based on social media data that your digital assistant has pulled, you are recommended an ideal present to buy. You automatically add that to the checkout also.

Welcome to the age of programmatic commerce: a world where mundane repeat purchases and those easily solved by data insights, are automatically done for you.

The phrase – though used in other spots across the internet – has been coined by global commerce service provider, Salmon, as: “Where consumers and businesses allow technology to make purchase decisions on their behalf based on pre-programmed parameters and learned preferences.” Head over to Forbes to read more about it.

Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Nike on 3D printing, HM x Balmain’s selfies, Diesel advertises on Tinder

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

nike

  • Nike’s COO thinks we could soon 3D print Nike sneakers at home [Quartz]
  • H&M x Balmain:  wants to see your selfies [Vogue]
  • Tinder ads tease Diesel fashion models as possible ‘matches’ [Mashable]
  • Louis Vuitton’s spring 2016 show dives into Oculus Rift and virtual gaming [Fashionista]
  • Most fashion houses are baffled by social media. Here’s why old-school Chanel does it best [Washington Post]
  • London-based online fashion startup, Lyst, abandoned a $25 million business — and became huge anyway [Business Insider]
  • Diane von Furstenberg is tapping into millennial tastes to secure her brand’s legacy [AdWeek]
  • Why Burberry’s Snapchat Testino campaign is the best piece of marketing in 2015 [Marketing Magazine]
  • Sears shows how it uses data to build relationships [MediaPost]
  • Can Everlane really become the next J.Crew? [Racked]
  • WME-IMG debuts all-fashion network for Apple TV [BoF]
  • How Diesel talks to its mobile customers through 400 programmatic ads [Digiday]
  • Target’s Kristi Argyilan on what ‘in-house programmatic’ really means [AdAge]
  • China’s Alibaba readies for Singles Day online shopping festival on 11/11/15 [BrandChannel]
  • How Flipkart hopes to shut out rivals by going app-only in India [Tech in Asia]
  • Facebook to test ‘shopping’ section [WWD]
  • ‘In China you have to use it’: How WeChat is powering a mobile commerce boom [Digiday]
  • Why is Silicon Valley pouring millions of dollars into old clothes? [Bloomberg]
  • How (and why) ‘Who What Wear’ bet on commerce [Digiday]
  • The rise of drones [Not Just a Label]
  • A retail geek’s take on modern high-street shopping [The Future of Commerce]
  • What role do fashion runways play in the internet age? [The Globe and Mail]
  • We have not yet reached peak wearable [Re/code]
  • Say it with an emoji: 10 text-free phrases to describe spring 2016 [Vogue]
  • Can content really drive commerce? [Forrester]
Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: wearables, Net-a-Porter and Yoox, Facebook messenger, live-streaming apps

A round-up of the latest stories to know about surrounding all things fashion and tech…

wristwatches

  • The wearables road ahead: a race to the bottom? [TechCrunch]
  • Net-a-Porter, Yoox merger creates online fashion powerhouse [WGSN.com/blogs]
  • You can now pay your friends through Facebook Messenger [Mashable]
  • Will new live-streaming apps change the way we see fashion week? [Style.com]
  • Marketers weigh in on Periscope vs Meerkat [AdWeek]
  • LVMH’s Tag Heuer surfs wave of smartwatch partnerships [Reuters]
  • Kenneth Cole reveals Connect smartwatch line [BrandChannel]
  • Harrods takes its green-clad doorman global with Instagram contest [Luxury Daily]
  • Inside Balmain’s digital revolution [BoF]
  • Why Sephora’s digital boss joined Stitch Fix, the personal stylist startup that’s growing like mad [re/code]
  • Banana Republic harnesses photographed ‘Hot Dudes Reading’ in Instagram campaign [PSFK]
  • The North Face hopes to rope you in with virtual-reality rock climbing [Chicago Tribune]
  • L’Oreal’s chief digital officer on programmatic plans, start-ups and org charts [AdAge]
  • Meet Betabrand, the company that’s using viral humour and uncensored crowdsourcing to create the future of fashion [Medium]
  • Will personalised pricing take e-commerce back to the bazaar? [BoF]
  • Social media’s elusive goal: return on investment [WWD]
  • How beauty and fashion brands can win on Instagram [Fashionista]
  • Online fashion retail in India may touch $35 billion by 2020 [The Economic Times]
  • Are ‘smart’ clothes the wearables of the future? [re/code]