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Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns

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UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt through its pages to try and find Santa.

Every time they spot him they could be in with the chance of winning the products found on that page.

Based on the idea that Santa’s gone into hiding due to having too many wish lists to read through from the retailer’s main Christmas competition, the initiative sends fans on a hunt around its day bags, zip wallets, baby sleep suits and Christmas stocking fillers.

It is of course a clever move to get shoppers searching through the whole site, not to mention popping back on a regular basis, at a time when present inspiration doesn’t go amiss.

US online jewellery retailer, Bauble Bar, is running something similar for the festive season too. Email subscribers are being sent clues to “Buried Baubles” each day – items with serious markdowns hidden somewhere on the site. Meanwhile, its “30-days of Sparkle” campaign – as below – also sees daily discounts and offers being unveiled in the run up to Christmas.

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Jean Paul Gaultier celebrates grown-up ‘enfants terribles’ with digital advent calendar

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar.

Created with digital agency Isobar, and housed on jeanpaulgaultier.com, the calendar’s 24 dates appear as the inside pockets of Father Christmas’ coat (in this case with Jean Paul Gaultier playing the role).

Each one reveals a variety of games, entertainment and prizes to be won. Designed for “grown-up enfants terribles“ (Gaultier’s own long-standing nickname), and celebrating “the Christmas of naughty children”, it features animations including sexy reindeers and naughty elves, and names such as “Shake your snowball” and “Eat the log”.

“Once upon a time, it was a Christmas unlike any other. An alternative Christmas, an upside down Christmas, a new slant on Christmas, as only Jean Paul Gaultier could imagine it, “ reads the write-up.

Users will be able to open three pockets at random each day, followed by a further three when they share the experience with their Facebook or Twitter friends. Prizes include bottles and boxsets of fragrance, Jean Paul Gaultier stuffed animals and a special gift due to be revealed on Christmas Eve.

Check out the intro video below: