Categories
product technology

How digital printing technology is taking us closer to fully customisable clothing

Susan Wagner's designs at Epson's Digital Couture event (Image: BFA) - digital printing
Susan Wagner’s designs at Epson’s Digital Couture event (Image: BFA)

The future of fashion, according to Epson, is all about customisation – from the prints and colours we choose to wear, to indeed the size and shape that best suits us.

Tie together digital printing, a bit of artificial intelligence and some robotics on the end, and it’s a vision that’s not too far off, which is precisely what the technology company is hoping to help make possible on all accounts.

Its senior team, including global president Minoru Usui, was in New York last week to host its third annual “Digital Couture” event. This saw 13 design teams from across North and Latin America leveraging Epson’s dye-sublimation and direct-to-fabric printing technology to create small collections that were presented during an evening event held ahead of New York Fashion Week. The occasion also served to officially introduce the fact Epson acquired Italian textile printer manufacturer Robustelli in 2016.

“This event is an opportunity to underscore Epson’s commitment to the industry, and to showcase the increasing impact of digital technologies on innovation in the world of fashion,” says Usui. “Working with [Robustelli], Epson has helped drive the shift to digital by some of the leading fashion houses who value the quality, throughput and high cost performance we bring to their unique creations.”

Head over to Forbes to read all about the event, the growth and expectations for digital textile printing, and Epson’s hopes for robotics in the future.

Categories
technology Uncategorized

New style and tech mag Matter launches

Think about it too hard, and it’s somewhat ironic watching the traditional printing process of a magazine dedicated to looking at art and style through the lens of modern technology.

But that’s perhaps the point. An accompaniment to the launch of a new biannual title for men called Matter, the below video is beautifully done, and as such, equally representative of the quality of the publication that’s just hit the shelves.

 

Created by the team behind arts and culture title Kilimanjaro, Matter focuses on the ways in which new and developing technology affects culture, lifestyle, fashion, and the arts in our ever-changing and increasingly sophisticated world.

“In doing so, it brings together the creative and the rational in a way which is rarely seen in the realms of printed matter,” reads the write-up.

The first issue features the incredible Aaron Koblin, Google’s creative director of data arts; a special collaboration with fashion designer Rick Owens called an Anthology of Colour; and a discussion with art critic Matthew Collings about art on the internet.

There’s also editor Jennifer Higgie talking about 20 years of Frieze magazine; Tate Exhibitions curator Tanya Barson on the Lyon Biennale; and conceptual artist Lawrence Weiner, shot by NY underground photographer Ari Marcopolous.

As shown below, it’s covered by iconic trip-hop artist Tricky, who inside talks about music, imperfection, and reinvention; and also includes fashion from brands such as Yves Saint Laurent, Tom Ford, Yohji Yamamoto and Jil Sander.

It retails at £8.00, and is available at select international bookstores.

Matter magazine, issue one