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business Campaigns digital snippets e-commerce product Retail sustainability technology

Shopify’s $6.6m sustainability fund, TikTok’s global rise, the new lure of the mall

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Shopify looks to fight climate change, commits $6.6 million to new sustainability fund (BetaKit)
  • The strategy behind TikTok’s global rise (Harvard Business Review)
  • Can rollercoasters and a bunny garden lure shoppers back to the mall? (BoF)
  • Germany unveils Green Button: what you need to know about the worlds first sustainable textile label (Fashion United)
TECHNOLOGY
  • Pentland brands trials AR app (Drapers)
  • How technologies like RFID elevate the customer experience (Fashion United)
  • Luxury retailers are ladling on perks to please ultra-rich clients (Wired)
  • Coca-Cola cans activate animated stories in AR (Mobile Marketer)
  • Entrupy is an app that helps authenticate your grails (Highsnobiety)
  • McDonald’s uses AI for ordering at drive-throughs (BBC News)
SUSTAINABILITY & PURPOSE
  • How designers are trying to make NYFW more sustainable (Nylon)
  • Gucci vies to be even greener (NYT)
  • Stella McCartney pens an urgent letter to the fashion industry (The Times)
  • Biodegradable clothes may fix fashion’s huge waste problem (Wired)
  • Second-hand fashion hits £187m on eBay (Fashion United)
  • Harvey Nichols dips a toe into the circular economy (Vogue Business)
  • H&M announces initiative to increase e-commerce sustainability (Fashion United)
  • Sainsbury vows to halve plastic packaging by 2025 (Retail Gazette)
RETAIL & E-COMMERCE
BUSINESS
  • Philip Green’s Topshop & Topman report £505m loss (The Guardian)
  • New York’s Fashion Week revamp: did it work? (BoF)
  • New MD at Net-a-Porter (Drapers)
  • C&A files to begin IPO Process in Brazil (BoF)
  • Q&A with Mark Parker, CEO of Nike (Fast Company)
MARKETING & SOCIAL MEDIA
  • ‘We’re doing an evolution’: Inside Playboy’s extreme makeover (Digiday)
  • In London, is Extinction Rebellion out-marketing fashion? (BoF)
PRODUCT
  • Kim Kardashian’s Skims solutionwear launches online (Fashion United)
  • Duchess of Sussex’s new charity workwear collection (Vogue Business)
CULTURE
  • James Scully calls out ‘distressing’ treatment of models at NYFW (Dazed)
  • Macy’s announces 5-point plan to promote diversity and inclusion (Fashion United)
  • How to prevent your company from cultural appropriation (Forbes)
  • How cancel culture is affecting brands (Digiday)
  • PrettyLittleThing champions diversity at NYFW (Fashion United)
  • CurvyCon proves the future of fashion is fat (Fashionista)
  • M&S presents sunflower lanyards to support customer with disabilities (Retail Gazette)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business digital snippets Retail sustainability

ICYMI: Allbirds imposes carbon tax on itself, what Fortnite means for fashion, luxury pledges to rebuild Notre Dame

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Allbirds imposed a carbon tax on itself–and your brand should, too [Fast Company]
  • What Fortnite could mean for fashion [Sourcing Journal]
  • Louis Vuitton and Gucci owners pledge more than $300 million to rebuild Notre Dame after fire [CNBC]
  • London retailers hit out at protesters [Drapers]
  • Can recycling fix fashion’s landfill problem? [BoF]
TECHNOLOGY
  • The high-tech new standard for sampling [Drapers]
  • As supply chains get tech savvy, is cybersecurity keeping pace? [Supply Chain Dive]
  • Some apps use design to trick you into sharing data. A new bill would make that illegal. [Vox]
  • We built an ‘unbelievable’ (but Legal) facial recognition machine [NYT]
  • River Island adds AI tech, claiming it can boost sales by 10% [Fashion Network]
  • H&M harnesses AI to test online tailoring feature [Fashion United]
SUSTAINABILITY & PURPOSE
  • How to make sustainable fashion people will actually buy [BoF]
  • Clouds on the horizon: What climate change means for retail [Retail Dive]
  • Everlane’s founder vowed to remove all new plastic from the brand’s supply chain by 2021. Now he has to figure out how [Fast Company]
  • Brioni launches ‘zero-mileage’ sustainable menswear capsule collection [Fashion Network]
  • This new technical fabric replaces polyester with banana plants [Fast Company]
  • How green is your lipstick: beauty brands and the fight against plastic waste [The Guardian]
  • PrettyLittleThing partners with recycling app [Drapers]
  • With millennials in mind, outdoor retailer REI doubles down on rentals and used gear sales [Forbes]
RETAIL & E-COMMERCE
  • Neiman Marcus invests in luxury reseller Fashionphile, proving power of re-commerce and millennials [Forbes]
  • Offering shoppers new experiences isn’t helping: Malls hit with store closure tsunami, falling traffic [CNBC]
  • The complex link between retail and packaging [Retail Dive]
  • 4 reasons why luxury rentals could be a hit with Chinese millennials [Jing Daily]
MARKETING & SOCIAL MEDIA
  • Welcome to the new era of high fashion and video game collaborations: Inside Moschino and The Sims partnership [Fortune]
  • More than 100 brands collaborated with Game of Thrones. Here are the best stunts [AdWeek]
PRODUCT
  • Top jewellery CEOs say lab-grown diamonds are fashion, not luxury [Fashion Network]
BUSINESS
  • Valentino revenue growth slowed in 2018 [BoF]
  • Why fashion and beauty brands should take note of Pinterest’s IPO [Vogue Business]
  • Kering shares slide as Gucci’s growth slows [BoF]
CULTURE
  • Gen Z crave a world without borders, boundaries and binaries [WWD]
  • With a rapidly growing market, the trans-masculine community Is forging its own path in fashion [Fashionista]
  • Champion accidentally hit the fashion jackpot [Houston Chronicle]
  • China’s sharing economy now includes make-up, but hygiene doubts are hard to brush off [SCMP]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets e-commerce Retail social media sustainability technology

ICYMI: Magic Leap revealed, Amazon Prime Day, Kylie Jenner’s $900m beauty fortune

Magic Leap
Magic Leap

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How Amazon turned Prime Day into a dizzying shopping extravaganza [Wired]
  • Believe it or not, Magic Leap says its headset will ship “this summer” [Fast Company]
  • How 20-year-old Kylie Jenner built a $900 million fortune in less than 3 years [Forbes]
  • PrettyLittleThing suspends next-day delivery as it struggles to keep up with demand [TheIndustry]
TECHNOLOGY
  • Stella & Dot is using AI to guide its 30,000 global sellers into apparel business [Glossy]
SUSTAINABILITY
RETAIL & E-COMMERCE
  • US malls haven’t been this empty since 2012 [CNBC]
  • First Nike LIVE store opens with #NikeByMelrose Los Angeles [BrandChannel]
  • How Michael Mente took Revolve from an E-commerce start-up to a global powerhouse [Fashionista]
  • How Zalando is fighting off Amazon and building the Spotify of fashion [BoF]
  • John Lewis about to unveil biggest facelift in its 154-year history [ThisIsMoney]
MARKETING & SOCIAL MEDIA
  • Social commerce on the rise as more brands adopt shoppable content [RetailDive]
  • Snapchat is working on a feature that can find products you snap on Amazon [TheVerge]
  • Versace hires 54 models for fall ads [WWD]
  • Aerie uses new bra campaign to celebrate women with disabilities [FashionUnited]
  • China’s hottest new social media app [BoF]
BUSINESS
  • Prada is making progress [BoF]
  • UK retailers spend more than £1m on failed and cancelled digital transformation projects [Internet Retailing]
Categories
business Editor's pick product

From streetwear to food and beverage: Fashion collaborations continue to thrive

AllBirds x Shake Shack
AllBirds x Shake Shack

Unconventional collaborations aren’t a completely novel concept in fashion, but heat is building with streetwear and more commercial entities alike, in a bid to gain share of voice in an increasingly populated space.

Ever since Vetements teamed up with DHL, there’s been a continuing race for more interesting partnerships. Alexander Wang and Adidas Originals is small fry alongside a major delivery service and a then-cult luxury line. We’ve also seen Louis Vuitton and Supreme, Off-White and Levi’s, and even Balenciaga and Crocs. The high-low feel knows no bounds.

In the past few weeks alone there have been a myriad of further launches in this vein, but this time from more accessible brands. Here we see them both tapping into the streetwear vibe, as well as nodding to a more commercial side by stepping towards the food and beverage space. Here’s a look at some of the highlights:

PrettyLittleThing x Karl Kani

PrettyLittleThing x Karl Kani
PrettyLittleThing x Karl Kani
British fast fashon e-tailer PrettyLittleThing has teamed up with 90s hip-hop label Karl Kani. The 45-piece line includes signature jerseys, bodysuits, denim and croptops. It’s the perfect blend of nostalgia and streetwear in line with today’s Gen Z demands.

A promo video aims to educate the young consumer on Karl Kani’s past, showcasing stars including Aaliyah, Biggie, Tupac wearing the brand back in the day, alongside the new collaboration pieces featured on actress and recording artist Teyana Taylor.

AllBirds x Shake Shack

AllBirds x Shake Shack
AllBirds x Shake Shack
Direct-to-consumer sneaker brand AllBirds has collaborated with fast food chain Shake Shack on a limited edition shoe acknowledging the latter’s branding of white and green. There’s also a tiny burger featured on the tongue.

The Shake Shack Tree Runner shoe was on sale for one day only in New York’s Madison Square Park, where fans had to line up for several hours to get their hands on a pair. They were also treated to a new shake called the Hokey Pokey while they were waiting.

BooHoo.com x Pepsi

BooHoo.com x Pepsi
BooHoo.com x Pepsi
Fast fashion retailer BooHoo.com, as well as its menswear arm, BooHoo MAN.com, have teamed up with Pepsi for a capsule collection celebrating soccer.

The sportswear influenced line incorporates matching track sets, loungewear and sports tops. The interest comes in however in the fact each of the designs have been inspired by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign: Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, US’ Kim Sielbeck and UK’s Iain Macarthur.

Other collaborations we’re waiting for: NASA x Vans; Uniqlo x KAWS x Sesame Street; H&M x Moschino.