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Editor's pick film

Butterflies converge in new Valentino film

valentino_camubutterfly

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection.

Directed by Virgilio Villoresi, and produced by Withstand for Brw, the 45-second spot sees dozens of paper butterflies fluttering together to create pieces from the new line, including a coat, clutch, dress, shoes and more.

Vogue Paris refers to it as mesmerising, and rightly so as each item appears camouflaged against the butterfly background that also remains behind.

The video was shared to the Valentino Facebook page with the caption: “A kaleidoscope of butterflies”.

A further post, read: “Hidden in each colorful butterfly image is an even more colorful and unique Camubutterfly print item of clothing. Look very closely and you will slowly see appear in front of your very eyes dresses, coats and pants hidden in the print. This unique butterfly motif has been exclusively designed for the Maison and has been applied to feathers, brocade, macramè, organza, chiffon and even neoprene. Who needs monotone when you can have Camubutterfly print?”

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film

Goddesses of beauty, charm and joy inspire Dior’s third Secret Garden film

Dior_secretgarden3

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone.

Directed by Inez Lamsweerde and Vinoodh Matadin and styled by Carlyne Cerf de Dudzeele, it features Daria Strokous, Fei Fei Sun and Katlin Aas running through Versailles to Dépêche Mode’s track, Strange Love.

The trio of models are said to evoke The Three Graces – goddesses of antiquity embodying beauty, charm and joy, who inspired masterpieces by Raphael and Botticelli, says Dior. In line with this theme, the brand has proclaimed that this film showcases “the three faces of the Dior woman”.

Russian model Strokous enjoys the most exposure throughout the one-minute clip. She is shown walking down a corridor inside the palace, her clothes from the brand’s pre-fall 2014 collection changing as she walks. Later she is seen taking a hidden passageway and running through the gardens. At times she is pictured running away from her co-stars, while at others we see her running towards them.

As the camera cuts from close-ups of Strokous to Aas or Sun, as well as washed out flashes of them all together, the trio are pictured wearing a number of dresses in the same cut and print (see stills below). This leaves the viewer wondering whether Sun and Aas are figments of Strokous’ imagination or rather parts of her personality – or could all three women just be ghosts that are floating through the “elegant and dreamlike” Versailles grounds?

The film ends on a pose reminiscent of those ancient goddesses, and yes, it’s as enchanting and on-brand as the past two Secret Garden chapters before it.

See it below…

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By Anna Abrell

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The making-of Gucci’s pre-fall campaign

Another behind-the-scenes video, this time from Gucci’s pre-fall ad campaign, featuring Lenz Von Johnston and Sigrid Agren: