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e-commerce Editor's pick technology

CES 2018: Ford and Postmates teaming up for self-driving shopping deliveries

Ford and Postmates
Ford and Postmates

Retail deliveries made in self-driving cars got a step closer to reality at CES in Las Vegas this week.

Ford announced it has partnered with delivery service Postmates to begin a pilot program testing how its self-driving vehicles and on-demand delivery might work hand in hand.

The two will explore how self-driving technology could change the delivery experience for consumers, enable brick-and-mortar retailers to reach new customer bases, and transform the way commerce moves in the communities in which we operate. A big focus is on how to benefit small businesses.

“The way commerce is moving around in cities is dramatically changing, and emerging technology will undoubtedly have an impact on the future of on-demand delivery,” Sherif Marakby, Ford’s vice president of autonomous vehicles and electrification, said in a post on Medium. “With the knowledge we’ll gain from our partnership with Postmates, we anticipate we’ll be able to better deploy self-driving technology in a way that can help people get what they need faster, while also supporting local businesses that are a big part of communities around the world.”

The test will include a pilot in a city yet to be announced, where Ford will eventually launch a fleet of self-driving vehicles.

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digital snippets e-commerce social media technology

Digital snippets: Valentino’s Instagram strategy, YNAP and IBM team up, Lacoste’s AR book

Valentino_instagram

Beyond Paris Fashion Week, and on past SXSW, here’s your round-up of the latest fashion and technology stories to know from the month of March…


  • In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy [Digiday]

  • Yoox Net-a-porter Group, IBM partner on software, tech development [WWD]

  • Lacoste enriches its brand campaign with augmented reality book [PSFK]

  • The North Face to launch insanely smart Watson-powered mobile shopping app next month [Venture Beat]

  • True Religion is equipping its sales staff with Apple watches [Apparel News]

  • ‘It can bottle our energy’: Why Bloomingdale’s is going all in on Snapchat [Digiday]

  • Bloomingdale’s spurs branded conversation through emoji app [Luxury Daily]

  • Why Uniqlo is now selling through mobile shopping app Spring [Fashionista]

  • American Apparel offering on-demand delivery via Postmates partnership [TechCrunch]

  • Alibaba spreads its wings into VR sector [China Daily]

  • L’Oreal creates unbranded content hub to woo beauty fans [AdAge]

  • Net-a-Porter’s digital chief on how brands can get up close and personal to consumers [Marketing Magazine]

  • In the store of the future, your shopping bag connects to the internet [Fast Company]

  • How do you bring personalised shopping technology to stores? Adobe has an idea [Fashionista]

  • More influencers, fewer posts: How Instagram’s algorithm will affect fashion brands [Digiday]

  • In the future, Instagram and Facebook could be amongst the largest retailers online [WWD]

  • To big brands, from a millennial: Snapchat filters are where it’s at [AdAge]

  • How Pinterest knows who’s down to shop and who isn’t [AdAge]

  • Personal shopping services seek scale [BoF]


  • Brotailers market to millennial men who hate to shop [BrandChannel]

  • Venture capitalists: e-commerce funding to tighten [WWD]

  • Flush with tech wealth, San Francisco warms to fashion [BoF]

  • E-commerce in Brazil gets more mobile [eMarketer]

  • FedEx to expand e-commerce reach in China, Japan [WSJ]
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digital snippets e-commerce Editor's pick mobile Startups technology

Digital snippets: Every key fashion story you need to read from #SXSW

IMG_3076

It might be an event dedicated to technologists first and foremost, but there’s no escaping the role of branding and marketing at SXSW Interactive these days, and the fashion industry has inserted itself well and truly as a relevant vertical within that.

From SXstyle to numerous off-schedule events, there were more dedicated fashion and retail-related panels than ever, not to mention numerous pop-up activations dedicated to the future of this area.

Whether you weren’t able to make it to Austin, or indeed were on the ground but overwhelmed by the madness (weren’t we all!), here’s a comprehensive round-up of everything that went on by way of the top stories to read. Note the absence of wearables this year by the way…

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e-commerce Editor's pick

On-demand fashion economy hits SXSW with Revolve x Postmates partnership

revolve_postmates

Online e-commerce site Revolve is teaming up with delivery service Postmates for a special festival-themed campaign during SXSW this year.

Acknowledging what they refer to as the “on-demand, instant-gratification generation that is changing fashion”, the initiative will see the retailer’s festival essentials collection available in Austin in under 60 minutes for a flat delivery fee of $3.99.

To put the relevancy of festival into perspective for Revolve: it made up approximately 20% of all sales during 2015. During SXSW therefore, it’s encouraging users to access the Postmates app or browse merchandise via Instagram to see it on various influencers, and immediately click to buy.