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Digital snippets: all about chatbots, Burberry’s ‘Snapcode’ products, Ralph Lauren’s connected fitting rooms

chatbots-illo-hed-2016

If there’s one story dominating tech titles at present, it’s the role of chatbots in our messaging apps. That was especially the case following Facebook’s F8 developer conference Tuesday, but is also reflected through numerous other recent stories focused on brand uptake across messaging channels. Read on for your round-up of all that, as well as other latest fashion and technology stories to know about…


  • Shopping start-up Spring launches one of first bots on Facebook Messenger [Forbes]

  • Kik launches a ‘Bot Shop’ because bot shops are the new app stores [Fortune]

  • Why brands from Barbie to Uber are so hot on chatbots [AdWeek]

  • Sephora launches chatbot on messaging app Kik [Forbes]

  • WTF is all the fuss with chatbots? [Digiday]

  • Chat bots, conversation and AI as an interface [Benedict Evans]

  • Snapchat takes on Facebook with huge new upgrade – messaging is the focus [Vanity Fair]

  • Data alone can’t decode the fashion consumer [BoF]

  • Is fashion ready for the AI revolution? [BoF]

  • Burberry first to create a ‘Snapcode’ on their products to nudge shoppers onto Snapchat Discover [The Drum]

  • Inside Ralph Lauren’s connected fitting rooms [Digiday]

  • Express leverages Snapchat with in-store checklist campaign [Mobile Commerce Daily]

  • Snapchat is ‘increasingly important’ for Asos customers [Marketing magazine]

  • Your ad here: why Grindr, Pornhub and YouPorn are fashion’s new billboards [It’s Nice That]

  • Even in a mobile world, retailers aren’t convinced social media can sell [AdWeek]

  • Facebook said to face decline in people posting personal content [AdAge]

  • Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners [The Drum]

  • Flush with tech wealth, San Francisco warms to fashion [BoF]

  • Manufacture NY and FIT partner to bring revolutionary textile innovation to New York [Manufacture NY]
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Digital snippets: Diesel’s ads on Pornhub, Chanel’s Instagram battle, why the fashion world hates wearables

Your round-up of the latest stories related to fashion and technology…

diesel

  • Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D]
  • Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law]
  • Why the fashion world hates wearables [Co.Design]
  • High tech innovation wears well at Ralph Lauren [Forbes]
  • Burberry debuts on Apple TV with menswear fashion show [Mashable]
  • Misha Nonoo will skip fashion week to follow a consumer calendar [Fashionista]
  • Everlane’s starting a private Instagram account for new products [Digiday]
  • How Belstaff maintains a strong defense against counterfeiters [Stores]
  • How Urban Decay gets its 4.1 million Instagram followers to shop [Digiday]
  • Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover [Mobile Marketer]
  • Crocs bows to critics, deletes David Bowie tribute tweet [Brand Republic]
  • Meet the female CEOs running fashion’s biggest brands [Fashionista]
  • What fashion needs to know about cyber security [BoF]
  • Shoppers are choosing experiences over stuff, and that’s bad news for retailers [The Washington Post]
  • Do ‘digital flagships’ deliver? [BoF]
  • The myth of the physical versus digital retail battle [WWD]
  • Why the social media ‘buy button’ is still there, even though most never use it [The Washington Post]
  • Inside the hidden world that handles your holiday returns [Wired]
  • Retail writes an obit on flash sale sites [Marketplace]
  • The blogosphere pays off more than ever [WWD]
  • What’s Grindr’s new agenda? [Dazed]
  • Instagram and the watch world [NY Times]
  • Why women aren’t buying smart watches [Racked]
  • Apple acquires Emotient, start-up that reads emotions from facial expressions [Fortune]
  • Why visual search will become a marketing obsession in the coming years [AdWeek]
  • These vibrating yoga pants will correct your downward dog [Fast Company]
  • 30 under 30 retail and e-commerce 2016: meet the millennials changing how we shop [Forbes]