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business Campaigns data digital snippets e-commerce product Retail social media Startups sustainability technology

Brexit is here, Vogue.com’s return to e-commerce, fashion copes with Coronavirus

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Brexit is here. What’s next for fashion? (Vogue Business)
  • Vogue.com to launch new shopping vertical (WWD)
  • How the fashion industry is coping with the Coronavirus crisis (Jing Daily)
Technology
  • AI-powered robot warehouse pickers are now ready to to work (MIT)
  • H&M and Magic Leap redefine the customer experience (Magic Leap)
  • Fashionphile is turning luxury authentication into a science (Fashionista)
  • ‘We can’t scale humans’: Why startups are raising millions to build AI avatars (Fast Company)
  • Smart tags seen as next marketing tools (WWD)
  • The Future of Fintech: AI & Blockchain (Business Insider)
  • Walgreens is expanding its digital cooler doors ad network (Digiday)
  • Birmingham’s Thomas Crown gallery to be city’s focal point for AR & street art (VR Focus)
Sustainability & Purpose
  • BRC announces new voluntary vegan guidelines for fashion (Drapers)
  • Guardian bans ads from fossil fuel companies (Campaign)
  • Copenhagen Fashion Week unveils ‘radical’ sustainability plan (Fashion United)
  • Unibail-Rodamco-Westfield achieves top score for climate action (Retail Gazette)
  • Pandora commits to carbon neutrality by 2025 (Fashion United)
  • The drive toward sustainability in packaging – beyond the quick wins (McKinsey&Company)
  • Adidas debuts sustainable football field made out of ocean waste (Highsnobiety)
  • H&M Conscious becomes first retail collection to feature Circulose® (The Industry)
  • Worn Again technologies opens R&D plant in England (WWD)
Retail & Commerce
  • Estee Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest (Mobile Marketer)
  • H&M’S new boss says its 500+ ‘stores will change’ as it focuses on digitalization (Charged Retail)
  • Allbirds set to open its second UK store (The Industry)
  • E-commerce deliveries will overrun cities in 1 to 3 years (Retail Dive)
  • UK retail space could shrink by 20% (Retail Gazette)
Marketing & Social Media
  • How fashion brands like Off-White and Balenciaga are getting in on Super Bowl 2020 (WWD)
  • 42% of people believe ads can change the world, despite trust crisis (The Drum)
  • Danish fashion is withstanding Instagram’s test of time (Vogue Business)
  • As TikTok looms, Youtube plans to remain the ‘clear founding ground’ of British talent (The Drum)
  • Sephora and Chipotle want to go viral on TikTok. Their employees already are (Vox)
Product
  • Nike sells out of Kobe Bryant products (Hypebeast)
  • Nordstrom launches secondhand clothing sales (BoF)
  • This makeup primer is Revlon’s first clean-certified beauty product (Fast Company)
  • Will we buy mostly vintage clothes in the future? (WSJ)
  • Atolla receives patent for adjustable skin analysis system (WWD)
Business
  • LVMH revenues rise 15% in 2019 but uncertainty in Asia looms (Vogue Business)
  • J.C Penney gets NYSE warning on possible de-listing (WWD)
  • LVMH, Kering, Anta and Alibaba pledge donations to battle Coronavirus (WWD)
  • How fashion can navigate 2020’s political minefield (BoF)
  • New CEO and chairman for H&M Group (Drapers)
  • Levi Strauss boosts digital credentials with new board member appointment (Fashion United)
  • A new model for crowdsourcing innovation (HBR)
  • L’Oreal launches Employee Human Rights policy (WWD)
Culture
  • ‘Angels’ in hell: The culture of misogyny inside Victoria’s Secret (NYT)
  • Disney partners Secret Cinema to create global immersive experiences (Campaign)
  • Camille Walala decorates “kid’s dream house” with more than two million Lego pieces (Dezeen)
  • Atari is opening eight video game hotels across the US (Input)
  • Is the gaming world become more trans-inclusive? (i-D)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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digital snippets Retail sustainability technology

ICYMI: Lush abandons social, buyers send sustainability message, learning resale from Nike

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Lush abandons social media: it’s ‘getting harder’ to talk to customers [The Drum]
  • The world’s fashion buyers are sending a strong message to designers about sustainability [Quartz]
  • What Chanel can learn from Nike about the resale market [BoF]
TECHNOLOGY
  • Amazon readies Alexa-powered earbuds [Retail Dive]
  • Ikea’s new smart speaker looks like a HomePod crossed with a lamp [The Next Web]
  • Everything you need to know about the Pinterest IPO [NYT]
SUSTAINABILITY & PURPOSE
  • ‘Buy local’ seeks to reduce fashion’s environmental footprint [Vogue Business]
  • Salvatore Ferragamo promotes sustainability with art and fashion exhibition [WWD]
  • Galeries Lafayette launches second-hand fashion platform [Fashion Network]
  • Fur supporters plan to keep fighting New York City’s proposed ban on fur sales [WWD]
RETAIL & E-COMMERCE
  • According to Amazon’s new horoscopes, the stars want you to go shopping [Vox]
  • The line between social media and e-commerce is beginning to disappear [Fashionista]
  • Gucci opens doors to pop-up apartment [Campaign]
  • The new retail: today’s China is tomorrow’s America [Jing Daily]
  • Singapore’s $1.3 billion airport expansion is half botanical garden, half mega-mall [Fast Company]
  • H&M subsidiary to start trialing secondhand sales next week [WWD]
MARKETING & SOCIAL MEDIA
  • Ermenegildo Zegna introduces new fragrances with special installations [WWD]
  • New Balance invests in gamified mobile ads to win over young, global customers [Glossy]
  • Asos ‘upweights’ digital spend as it puts focus on acquisition [Marketing Week]
PRODUCT
  • Rodarte unveils a collaboration with Universal Standard [Vogue]
  • Guess to sell vintage capsule via Fred Segal [Fashion Network]
  • How Cos is changing the way we think about design [Vogue]
BUSINESS
  • Asos pre-tax profits plunge 87 percent [Fashion United]
  • Why Tommy Hilfiger is selling better than ever [Vogue Business]
  • Sales surge at LVMH [Drapers]
  • Allbirds goes all-in on China [WWD]
  • Debenhams falls into administration [Drapers]
CULTURE
  • Estée Laundry: the Instagram collective holding the beauty industry to account [The Guardian]
  • The shady truth about inclusive beauty (and how brands can improve) [BoF]
  • Virgil Abloh’s real value to Louis Vuitton isn’t about the clothes he can sell [Quartz]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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e-commerce Podcast

Why Pinterest pushes shopping over commerce

There’s a big difference today between the role of commerce, and that of shopping, says Tim Weingarten, head of shopping product at Pinterest, on the latest episode of the Innovators podcast by the Current Global.

“Commerce has this implication of pushing for the transaction – about reducing friction in the conversion. Whereas shopping is one of joy. It’s one of serendipity, it’s one of discovering something you didn’t know existed,” he explains.  

Listen here:  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

It’s that mentality that underpins everything his team does at the company, focusing primarily on how to better the user experience with discovery and personalization at its core. This includes the introduction of a series of tools that filter and predict needs – from Pinterest Lens, which allows customers to find items from the database by photographing similar ones, to the newly announced Catalogs feature, where brands can upload their entire product catalog as shoppable pins.

What makes Pinterest stand out among its competitors, is that its users navigate the platform for entirely personal reasons, such as renovating their kitchens or achieving the perfect hairstyle, as opposed to pushing aspirational content to followers, Weingarten comments. Being able to capitalize on that then comes down to having the right algorithms in place.

“The more data you have, the more you can personalize. But on an e commerce site, the only data they have is based on prior transactions. That’s a very sparse dataset and it happens very infrequently. If you switch gears to Pinterest, what you have is someone visiting every day doing this authentic thing – saving things for particular use cases. This engagement signal can be applied to all products… And because we have this authentic form of engagement, we’re able to understand what you’re trying to accomplish, and actually personalize it to your tastes,” he says.

Pinterest has been around for nearly a decade with a quiet yet steady climb to the top. As of 2018, users on the platform had pinned 175 billion items on three billion virtual boards. The company is now on track to top $1bn in revenue, and is rumored to be moving forward with an IPO this summer at a valuation of $12bn.

During this conversation recorded at Shoptalk with the Current Global’s Rachel Arthur, Weingarten dissects how Pinterest is only getting better at predicting consumer needs before they’re voiced; shares how the platform balances being commercial with keeping the joy of inspiration alive, and hints at the types of technologies he’s looking at to further personalize the shopping experience.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business Campaigns digital snippets Retail sustainability technology

ICYMI: Apple’s AR headset, Calvin Klein shutters luxury business, Diesel USA goes bust

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Apple could launch augmented reality headset in 2020 [TechCrunch]
  • Calvin Klein to close luxury collections business [The Guardian]
  • Diesel USA files for bankruptcy in thriving denim cycle [WWD]
TECHNOLOGY
  • Smart speaker ownership jumped to 40% in 2018 [Retail Dive]
  • 7 tech activations that stood out this fashion week season [TheCurrent Daily]
SUSTAINABILITY & PURPOSE
  • Burberry teams with U.K. charity smart works to dress women in need [WWD]
  • H&M donates 200 thousand dollars for International Women’s Day [Fashion United]
  • Bloomingdale’s debut Good for the Globe pop-up [Fashion United]
  • Estée Lauder expands sustainability goals [WWD]
RETAIL & E-COMMERCE
  • Pinterest’s new shopping feature connects retailers with consumers [Fashion United]
  • Rent the Runway and West Elm launch data-informed home rental collection [TheCurrent Daily]
  • Macy’s uses AR to make its stores “an amazing place to shop” [Fashion United]
  • Google reveals shoppable Google Image ads at Shoptalk [WWD]
  • Barneys courts younger shoppers with cannabis products, new campaign [AdAge]
  • Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program [Mobile Marketer]
MARKETING & SOCIAL MEDIA
  • Farfetch unveils new content-driven website [Fashion United]
  • Dior adds AR filter with Instagram [WWD]
  • T.J. Maxx gamifies pop-up experiences via Instagram [Marketing Dive]
  • Why beauty companies are making a play for SXSW [Glossy]
PRODUCT
  • Rapha launches custom cycling kits on demand [TheCurrent Daily]
  • KITH & Estée Lauder debut new skincare products [Highsnobiety]
  • Dover Street Market stands behind cultured diamonds [WWD]
  • Bonobos debuts women’s collection, male allyship campaign [Retail Dive]
BUSINESS
  • Abercrombie & Fitch plans to close up to 40 stores this year [Retail Dive]
  • JD sells TopLife business to Farfetch China for $50 million [Jing Daily]
  • LK Bennett collapses to become latest high street fashion victim [The Industry]
  • Is there a Bobbi Brown after Bobbi Brown? [BoF]
CULTURE
  • A talk with Lebron James convinced Nike’s co-founder to approve the Kaepernick ad [TheCurrent Daily]
  • At 60, Barbie has no discernible personality, and that is the best thing about her [Quartzy]
  • What Troye Sivan’s Glossier campaign says about gender in beauty ads [Dazed]
  • At home in my hijab: How the internet helped me embrace modest clothing [CNET]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets product Retail sustainability technology

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Virginie Viard to fill Karl Lagerfeld’s brash boots at Chanel [The Times]
  • Amazon stops selling Dash buttons, goofy forerunners of the connected home [CNET]
  • Ted Baker boss Ray Kelvin quits after ‘forced hugging’ claims [The Guardian]
  • Gap to spin off Old Navy into separate public company [Retail Dive]
TECHNOLOGY
  • Apple is releasing a foldable iPhone, and it’s not only about all those patents [Tom’s Guide]
SUSTAINABILITY & PURPOSE
  • New York City launches project to promote fashion recycling [Fashion United]
  • Launch of Australasian Circular Textiles Association (ACTA) means business for sustainable fashion [Fashion United]
RETAIL & E-COMMERCE
  • Harrods targets online growth with Farfetch partnership [The Industry]
  • Ted Baker launches monthly product drops [Fashion United]
  • Pinterest expands the ability to shop on its platform [PYMNTS]
  • J.C. Penney pulls plug on clothing subscription service [BoF]
  • QVC UK introduces social commerce for ‘discovery-led’ shopping [Fashion United]
MARKETING & SOCIAL MEDIA
  • New Balance pub only accepts miles ran as currency [TheCurrent Daily]
  • Louis Vuitton unveils digital ‘Postcard’ window displays [WWD]
  • Rebecca Minkoff partners with Yelp to support businesswomen [Fashion United]
  • Ralph Lauren opens Ralph’s Café on Boulevard Saint-Germain in Paris [Fashion Network]
PRODUCT
  • Meet Glossier Play, the new high impact makeup brand from Glossier [WWD]
  • Net-a-Porter teams up with prominent female designers for international women’s day capsule [Fashion United]
  • Bonobos to unveil first women’s capsule [WWD]
  • Target is the latest retailer to take on Victoria’s Secret [Quartz]
BUSINESS
  • Swarovski, CFDA part ways for Fashion Awards [WWD]
  • LVMH plans London hotel and new flagship in experiential push [BoF]
  • Anya Hindmarch to split with partner Mayhoola for investments [WWD]
  • Burberry launches staff training plan after ‘noose’ hoodie row [The Guardian]
  • L Brands to shutter 53 Victoria’s Secret stores [Retail Dive]
  • Puma signs mega global deal with Manchester City owner, its biggest deal ever [Fashion Network]
  • Macy’s new restructuring to cut 100 senior positions, save $100 million annually [Fashion Network]
CULTURE
  • Sesame Street’s turning 50, and InStyle dressed our favorite characters for the party [InStyle]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Campaigns Editor's pick Retail social media technology Uncategorized

The digital retail activations winning this holiday season

Retailers are connecting online and offline more than ever this holiday season, with everything from virtual stores to partnerships with social networks designed to help shoppers find the perfect gifts.

Deloitte estimates that e-commerce sales are set to increase between 17-22% for holiday 2018, as consumers seek convenience and speed in their shopping experiences, meaning retailers are doing all in their wheelhouse to gain some of that market share. To add to that, 42% of US consumers say they will use smartphones or tablets to shop, according to Citi Retail Services, making the mobile experience more important than ever.

Also front and center are a number of chatbots, augmented reality initiatives for discovery and virtual try-on, and more. Here we highlight some of the best activations to know about for 2018:

Digital gift-giving
Instagram #InstaGiftGuide

Digital gift guides continue apace this year, with the social media networks heading the pack. Instagram created its first ever gift guide by pairing products with hashtags, for instance. The #InstaGiftGuide is divided into six of the most popular hashtag trends of 2018: #CatsOfInstagram, #Tutting, #OddlySatisfying, #FingerBoarding, #Vaporwave and #ISeeFaces.

Dedicated videos then act as guides, featuring more than 30 brands. #FingerBoarding, for example, is all about jewelry for hands, while #OddlySatisfying shows everything from a highlighter from Milk Makeup being cut, to a hand feeling the soft texture of a Levi’s fake fur.

Meanwhile Pinterest has partnered with brands on gift-finding tools for the holidays, with Macy’s, Lowe’s and Kohl’s using it to personalize the shopping experience. Customers can enter who they are shopping for, and “Gift Globes” will deliver a list of suggestions from participating retailers. In order to drive shoppers to the experience, brands are leveraging the site’s Promoted Videos at maximum width as well as the Promoted Pins feature.

Chatbots otherwise remain a strong currency for brands enabling decision-making on social media. Ray-Ban has released one on Facebook Messenger that helps customers shop for loved ones by recommending items, and allowing customers to purchase directly within the Facebook Messenger app. After answering questions like “Who are you shopping for?” and “Which of these faces is the best fit: round, square, oval, triangle?”, the bot gives options of frames that would be a perfect match.

Also playing in this space is Mall of America, which is the largest shopping complex in the US. It launched an interactive hologram called “Ellie the Elf” that acts as a concierge to advise customers on gift buying. 

Tapping into play
Fred Segal’s online boutique

The idea of play and fun has also been given a digital spin this year. The Walmart Toy Lab is a digital playground where kids can use their computer or tablet to preview 20 of the toys on the retailer’s Top Rated by Kids list. For each product, an online “funtroller” gives kids the option to control the action. They can see visual reviews or watch other children playing, as well as share their lists of favorites with their parents. There is even a ‘troll’ button that makes fun of the video’s host.

Over in Singapore, the  313@Somerset retail complex has created a virtual reality sleigh experience where shoppers can immerse themselves in a virtual Christmas-themed land and collect presents to help Santa Claus with his deliveries. Fun gameplay and an immersive winter wonderland environment proved a hit, with the installation receiving heavy traffic.

Mall of America is also deploying augmented reality this season by taking consumers on a scavenger hunt with an app that brings to life the oversized toys displayed across its 5.6m-square-foot mall. The engagement aims to tell a holiday story, and enable shoppers to enter for the chance to win a shopping experience.

Virtual shopping
Target “See It in Your Space” 

We’re also seeing augmented and virtual reality being used to drive shopping. Target’s “See It in Your Space” AR feature in its mobile app has received an upgrade for the holidays so shoppers can visualize Christmas trees in their homes. The retailer also added other items, such as furniture and rugs, to the tree-shopping experience.

Meanwhile, earlier this month, Fred Segal teamed up with Mastercard to create an online 3D version of its physical store. The virtual flagship is similar to Google’s Street View, with an additional shoppable feature where customers can buy whatever they see. Through a web browser, they can navigate categories like men, women, kids, and gifts. The concept helps customers see how the merchandise is displayed in-store, leading them to  discover things they wouldn’t have seen online otherwise. 

How are you thinking about digital innovation? We’re all about helping you build innovative integrations and experiences. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

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Campaigns data e-commerce product technology

Levi’s partners with Pinterest on personal styling tool

Levi’s has partnered with Pinterest on a personal styling tool that generates a custom inspiration board depending on the user’s taste. 

Called “Styled by Levi’s”, the feature exists on a microsite, where users can select the gender they would like to shop in, and five product images that they relate to the most. Next, they are prompted to log into their Pinterest accounts to receive personalized, shoppable boards. 

Apart from editorial campaigns and product images, boards also refer customers to its customization service and chatbot feature, which the brand launched in 2017.

The feature works both when the user is logged in to their Pinterest accounts or not. However, users that are logged in will be served a more relevant experience as the platform also uses data from their past browsing behavior. 

Over the past couple of years, Pinterest has pushed to monetize the behavior of its audience of 250 million with a series of brand partnerships that feature an e-commerce element. For this holiday season, it is introducing Gift Globes, a gift-finding solution where consumers can enter information to receive customised gift guides. Participating brands include Macy’s, Lowe’s and Kohl’s.

How are you thinking about digital innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
e-commerce Editor's pick social media technology

Snapchat allows users to snap a product and buy it on Amazon

Snapchat x Amazon
Snapchat x Amazon

Snapchat has introduced a new feature that allows users to snap photos of physical objects and buy them directly on Amazon.

The initiative will allow any user within the app to photograph an object or its barcode, to bring up a card showcasing similar products available to buy on the e-commerce giant, along with their price, an image, an average review score and Prime availability. Selecting a card will send the user to the Amazon app or website to complete the purchase.

In a rare partnership for Amazon, the two entities are working closely together to ensure the journey is seamless from beginning to end – when the user photographs or scans a code, Snapchat determines what action is taking place, while Amazon then deploys image vision technology to recognize logos, artworks or any unique identifying marks on the item.

Social media platforms are upping the ante when it comes to arming consumers with the tools to purchase at the point of discovery. Last week, Instagram announced shopping capabilities to its Stories and Explore pages by launching shoppable tags and curated product selections. Pinterest on the other hand, has recently expanded its “Shop the Look” pins to all businesses, allowing any brand to create shoppable posts on the platform.

How are you thinking about visual search? We’re all about finding you the perfect partners for your innovation strategy. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
data e-commerce product social media

Cannes Lions 2018: Pinterest 100 goes physical with FabFitFun trending product box

The Pinterest Box
The Pinterest Box

Pinterest has teamed up with women’s lifestyle brand, FabFitFun, to launch a product box filled with trending goods as identified in the Pinterest 100 list.

The “Pinterest Box”, revealed at the Cannes Lions International Festival of Creativity this week, brings the biggest Pinterest items to life from across the beauty, style, wellness and food categories, all based on global data.

“At FabFitFun, we see our boxes as your favorite Pinterest board come to life and delivered to your door four times a year,” said Katie Rosen Kitchens, co-founder and editor-in-chief of FabFitFun. “We’re also a data driven company that relies heavily on consumer feedback, so the synergy with Pinterest is a no-brainer partnership for us. We combined their industry leading trend forecasting with the power of our merchandising and data science to create a box that features some amazing products that we know are going to become instant favorites.”

The Pinterest Box
The Pinterest Box

Products include a Pier 1 Imports sage vase, Tarte lifted sweatproof mascara, The Jetset Diaries passport case and luggage tag duo and more.

“Pinterest is filled with billions of ideas of what people want to do in their lives and when we look at what’s trending we can often see the next big thing,” said Vikram Bhaskaran, head of market development at Pinterest. “With our partnership with FabFitFun, we can bring these new trends across major lifestyle categories such as food, fashion and beauty to life through the box and we’re excited to see people give them all a try.”

The box is available for purchase on FabFitFun.com.

Categories
digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Facebook in crisis, AR unboxing from Adidas, ASOS’ new online sizing feature

Facebook

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • What the Facebook crisis means for fashion advertisers [BoF]
  • With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops [Glossy]
  • ASOS’s new sizing feature just made shopping a whole lot better [Refinery29]
  • Everlane’s five tactics for winning at physical retail [BoF]
TECHNOLOGY
  • eBay uses augmented reality to help sellers find the right box for their product [VentureBeat]
  • Blockchains could upend the fashion business [BoF]
  • Google’s new experiment lets you tag digital graffiti in the real world [Co.Design]
SUSTAINABILITY
  • Wrangler’s suppliers to adopt new water-saving technology [WWD]
  • How fashion and beauty people really feel about packaging waste [Fashionista]
  • The Great Pacific Garbage Patch isn’t what you think it is [NatGeo]
RETAIL & E-COMMERCE
  • The rise of experiential commerce [TechCrunch]
  • How 3 growing niche brands are simplifying e-commerce [AdWeek]
  • John Lewis offers in-app personal stylists and H&M a nailbar as part of a move to ‘experiential retail’ [InternetRetailer]
  • Walmart’s e-commerce CEO explains why its many acquisitions will help it reach millennials [AdWeek]
  • Starbucks launches ‘Tryer’ location to encourage new ideas [RetailDive]
  • Depop marketplace headed to physical retail in LA, NY [WWD]
  • India’s e-commerce market is exploding—and how [QZ]
MARKETING & SOCIAL MEDIA
  • Glossier’s customer obsession is about stirring up conversation [RetailDive]
  • Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad [Campaign]
  • Pinterest thinks the future lies in visual discovery—and wants retailers to take notice [AdWeek]
  • Snapchat is doling out free stats to brands on how many users visit their locations [AdWeek]
PRODUCT
  • Zips. Toggles. Pumps. The end of shoelaces? [BoF]
BUSINESS
  • Is dry cleaning dying? [Racked]
  • Louis Vuitton names Virgil Abloh as its new menswear designer [BoF]
  • Kim Jones appointed artistic director at Dior Homme [TheIndustry]
  • Zalando entering the beauty market both off and online [WWD]
  • Rent the Runway’s “wardrobe in the cloud” is opening up to other clothing brands [FastCompany]