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French Connection launches in-store #selfie campaign


French Connection is launching the “ultimate selfie challenge” in the UK this spring.

Kickstarting officially in London on April 24, the retailer is introducing a campaign called #canthelpmyselfie, inviting shoppers to snap pictures of themselves to create a live display of its seasonal collection in store windows.

Fans are invited to book an appointment via the website for a variety of stores around the country (starting in Regent Street this week before touring to five other cities including Manchester and Newcastle through May) – once there they will select their favourite pieces from the line to wear, indulge in  a mini makeover session and then jump into an interactive selfie booth to snap their photo for the whole high street to see.

Jon Carney, creative partner at digital agency Somewhat, which collaborated on the project, said: “Mobile and social channels are an essential part of how millennial consumers interact with brands, and especially how they can experience fashion brands. As consumers’ physical and digital worlds are increasingly converging and colliding, brands need to respond with campaigns that bridge both worlds seamlessly.”

The real-time “phy-gital” initiative, as its being referred to, simultaneously employs live engagement with passersby by inviting them to ‘vote’ for their favourite look by placing their hand in front of sensors in the windows. The best selfies selected will be in with a chance of winning a £1,000 shopping spree.

technology Uncategorized

Japan photo booth prints lifelike 3D sculptures

In case you didn’t already spot this, the world’s first 3D printing photo booth just popped up in Japan. Yes, photo booth – in you step, the camera scanner goes off, and out pops a 3D figure of yourself.

Omote 3D Shashin Kan, as it’s called, is being shown in Harajuku’s Eye of Gyre art gallery from this weekend through January 14. It uses rapid prototyping technology to gather accurate data from its subjects over a 15-minute period, including their posture, shape, size, hair colour and even clothing. The data is uploaded to create a CAD design which is then printed into lifelike miniature sculptures in your choice of 10cm, 15cm or 20cm tall.

For now, they’re not particularly cheap – $258, $393 and $516 respectively – nor are they necessarily 100% accurate; according to Dazed Digital, movement, light reflection or intricate textures could throw up unusable results.

But, they’re another great indication of the direction this technology is moving.

Ok so who actually wants a 3D sculpture of themselves you might ask (quite a few people actually, but that’s by the by). For argument’s sake, then, imagine this concept taken further in the future and applied to fashion consumption…

In you step with your favourite but super worn pair of jeans on, the prototyping does its work (you choose fabric as you go and such like), and out you come with a brand new pair, perfectly shaped to fit. Or how about that coat from three seasons ago that’s falling apart at the seams, or a dress you’ve been desperate to replicate in another colour? After all, this bikini reportedly just became the first completely 3D-printed article of clothing.

Not so unfeasible now, is it.