Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]
- Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]
- Michael Kors lauded for digital desire: report [LuxuryDaily]
- Why Chanel won’t be available online any time soon [Telegraph Fashion]
- Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]
- Littlewoods to mount live Facebook TV gadget show [Marketing Magazine]
- Chopard launches e-commerce in the US [CPP-Luxury]
- Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]
- Business of Fashion reaches 500,000 followers on Twitter [BoF]
- Menswear e-tailers peddle salvation in a box [BloombergBusinessweek]
- Consumers turn to social media for customer service [WWD]