Categories
digital snippets e-commerce film Uncategorized

Digital snippets: Burberry, Victoria Beckham, Target, Phillip Lim, Karl Lagerfeld

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One inbox down and a full scour of my favourite news sources later, and here are some of the highlights:

  • Why Burberry wants to bring the online experience to stores and not vice versa [Mashable]
  • Victoria Beckham most talked about designer on Twitter during NYFW, adds 57k followers (as pictured) [Vogue UK]
  • Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy [DisneyRollerGirl]
  • Five digital highlights from New York Fashion Week [Mashable]
  • Target launches shoppable short film series [NY Times]
  • Phillip Lim “Kill the Night” comic available online [3.1 Phillip Lim]
  • Karl.com gets a makeover [WWD]
  • Just launched: Versace’s new e-commerce site [StyleBistro]

And a couple of interesting Twitter tidbits from Business Insider:

  • The truth about Twitter: it’s not a mainstream technology [Business Insider]
Categories
digital snippets social media Uncategorized

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How social media helped Kate Spade become a global brand [Mashable]
  • How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
  • Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
  • Madewell launches fun fashion choose-your-adventure video [T magazine]
  • Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
  • Gucci most searched fashion brand on Bing [The New Age]
  • John Lewis launches 24-hour virtual shop [PSFK]
  • GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
  • Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: New Balance, Levi’s, David Yurman, Wrangler, Shiseido

Some more great stories from around the web surrounding all things fashion and digital this week:

 

  • New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]
  • Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]
  • David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]
  • Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]
  • Shiseido launches e-commerce site in US market [PR Newswire]
  • Stores begin offering electronic versions of receipts [NY Times]
  • Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]

I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!