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SXSW 2020 trends: From big tech to the explosion of cannabusiness

Artificial intelligence, sustainability, cannabis, gaming – just four examples of major areas impacting the fashion and retail industries today. As always, the key questions our clients want to know is in what way, and by when? Or in other words, at what point do I need to pay attention enough to jump into this space myself too?

Every August we take a pause and think about direction of travel for the industry. What within these trends really matter and how will they be shaped as we work towards 2020? 

We then like to reach out to our community about it to bring them to life at one of the industry’s leading festivals when it comes to the intersection of technology and culture today. 

Yes, we’re talking about SXSW.

Whether you’re a regular attendee, have the intention of being a first-timer, or just want to support great content from afar, this is your chance to bring to life the talks you’re interested in for next year. All you have to do is vote on the SXSW Panel Picker by August 23, 2019.

We’ve taken to heart those themes mentioned above, sourced some of the world’s foremost expert speakers on each subject, and we’re pitching for a total of five big sessions on stage. See them all below and click on each to place your votes.

Defending our humanity: The war on big tech
Cambridge Analytica whistleblower Christopher Wylie

This revealing interview with Cambridge Analytica whistleblower, Christopher Wylie, will discuss how in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. We’ll explore why it’s naive to rely on government or big tech to do the right thing, and how our culture can be defended as a result. Vote Here

Nike revealed: Sustainability through skateboarding
Stefan Janoski, Nike

This insightful panel featuring skateboarding and sustainability superstars including Stefan Janoski, Elissa Steamer and the brand’s Chief Sustainability Officer, Noel Kinder, will explore how Nike is opening up to reveal its changing labor practices and to launch a new documentary series shot in China. Vote Here

Desire-driven data as the future tastemaker
Stitch Fix

With data increasingly impacting everything consumers do, is machine learning becoming the tastemaker of the future? Learn from experts at L’Oréal, Stitch Fix and Hulu on how they’re using data to shape creativity and almost everything they do. Vote Here

Dope retail: The luxury opportunity for cannabis
Beboe

The global legal cannabis trade is expected to hit $77bn in value by 2022. Join us to hear about the exploding retail opportunity in this space from luxury cannabis brand, Beboe, and iconic New York retailer, Barneys. Vote Here

Shopper engagement? Gamification is the answer!
Harry Potter Wizards Unite

Gaming is having a moment – not just on our smartphones but in our stores. This session will see shopping center Simon Malls, which is tapping into Harry Potter with gaming company Niantic, and luxury brand Kenzo, which is driving exclusive product access through gaming, diving into how “play” is reshaping brand engagement. Vote Here

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Events technology

Vote for us at SXSW: Blockchain for radical transparency

Blockchain for radical transparency
Blockchain for radical transparency

In 2019, we’re returning to SXSW in Austin, Texas, in a big way… but we need your help! In addition to insight-gathering and producing exclusive events like live podcast recordings, our aim is to host three panels. But we need your vote to get us on the official schedule. Could you support us?

Our first panel is all about blockchain for radical transparency. In the post-truth era, consumers are increasingly skeptical about their relationship with brands and as a result, demanding an unprecedented level of information and access.

Beyond the buzz, blockchain is set to become one of the most important technologies required for meeting such expectations; bonding customers and brands together in the process.

But what does that really mean? We’ll be unpacking it with a group of experts, including Nina Shariati, who leads transparency and innovation at H&M Group; Feriel Zerouki, who is head of international relations and ethical initiatives at DeBeers, and Laurence Haziot, global managing director of IBM. The conversation will be led by our chief innovation officer, Rachel Arthur.

We’ll discuss how blockchain is allowing brands to future-proof their supply chains and what it takes to prepare for a landscape where transparency is the new norm.

Click to vote
Click to vote

So if you want to see this panel in Austin, please vote for us! Doing so is easy, just login or create a quick PanelPicker® account via panelpicker.sxsw.com. Then find our Blockchain for radical transparency panel here and all you have to do is click on the “Vote Up” button in the top lefthand column.

Blockchain is of growing relevance to the consumer retail industries, and one we’re following extremely closely. To get a headstart on what it’s all about, be sure to also listen to our podcast with Haziot of IBM, recorded in London recently.

Our other panels at SXSW include How streetwear turns hype into $$$ and The future of connected beauty. Please vote for them too!