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SXSW 2020 trends: From big tech to the explosion of cannabusiness

Artificial intelligence, sustainability, cannabis, gaming – just four examples of major areas impacting the fashion and retail industries today. As always, the key questions our clients want to know is in what way, and by when? Or in other words, at what point do I need to pay attention enough to jump into this space myself too?

Every August we take a pause and think about direction of travel for the industry. What within these trends really matter and how will they be shaped as we work towards 2020? 

We then like to reach out to our community about it to bring them to life at one of the industry’s leading festivals when it comes to the intersection of technology and culture today. 

Yes, we’re talking about SXSW.

Whether you’re a regular attendee, have the intention of being a first-timer, or just want to support great content from afar, this is your chance to bring to life the talks you’re interested in for next year. All you have to do is vote on the SXSW Panel Picker by August 23, 2019.

We’ve taken to heart those themes mentioned above, sourced some of the world’s foremost expert speakers on each subject, and we’re pitching for a total of five big sessions on stage. See them all below and click on each to place your votes.

Defending our humanity: The war on big tech
Cambridge Analytica whistleblower Christopher Wylie

This revealing interview with Cambridge Analytica whistleblower, Christopher Wylie, will discuss how in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. We’ll explore why it’s naive to rely on government or big tech to do the right thing, and how our culture can be defended as a result. Vote Here

Nike revealed: Sustainability through skateboarding
Stefan Janoski, Nike

This insightful panel featuring skateboarding and sustainability superstars including Stefan Janoski, Elissa Steamer and the brand’s Chief Sustainability Officer, Noel Kinder, will explore how Nike is opening up to reveal its changing labor practices and to launch a new documentary series shot in China. Vote Here

Desire-driven data as the future tastemaker
Stitch Fix

With data increasingly impacting everything consumers do, is machine learning becoming the tastemaker of the future? Learn from experts at L’Oréal, Stitch Fix and Hulu on how they’re using data to shape creativity and almost everything they do. Vote Here

Dope retail: The luxury opportunity for cannabis
Beboe

The global legal cannabis trade is expected to hit $77bn in value by 2022. Join us to hear about the exploding retail opportunity in this space from luxury cannabis brand, Beboe, and iconic New York retailer, Barneys. Vote Here

Shopper engagement? Gamification is the answer!
Harry Potter Wizards Unite

Gaming is having a moment – not just on our smartphones but in our stores. This session will see shopping center Simon Malls, which is tapping into Harry Potter with gaming company Niantic, and luxury brand Kenzo, which is driving exclusive product access through gaming, diving into how “play” is reshaping brand engagement. Vote Here

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Events technology

Vote for us at SXSW: How streetwear turns hype into $$$

Louis Vuitton x Supreme
Louis Vuitton x Supreme

In 2019, we’re returning to SXSW in Austin, Texas – but we need your support! The festival is a hotbed for innovation and while TheCurrent will be on site gathering insights and producing exclusive events like podcast recordings, we are also aiming to host three panels. But we can only get on the official schedule with your vote.

One of our panels, “How streetwear turns hype into $$$”, will look at how streetwear labels are now catering way beyond hip-hop artists and skater kids on the fringes of society. Trading on scarcity and hype, this is a business on an unstoppable rise, with its poster child, Supreme, now estimated to be worth $1bn. From coveted collaborations to luxury department stores releasing ‘drops’, everybody wants to satiate the young consumer’s appetite.

But what can other industries learn from such masters of frenzy? Listen from a group of experts that include Swan Sit, VP of global digital marketing at Nike; Ferdinando Verderi, creative director at Johannes Leonardo, the global ad agency for Adidas Originals and responsible for the Alexander Wang x Adidas Originals launch; and Aaron Levant, founder of the ultimate streetwear festival ComplexCon and now CEO of NTWRK, an upcoming HSN-like shopping channel for Millennials and Gen Zers.

The panel will dissect this highly engaged community, and help the audience better understand what makes the thrill of the chase such a successful retail strategy.

Click to vote
Click to vote

So if you want to see this panel at next year’s edition, please vote! But be quick, as public voting closes this Thursday (August 30). Doing so is easy, just login or create a quick PanelPicker® account via panelpicker.sxsw.com. Then find our How street turns hype into $$$ and all you have to do is click on the “Vote Up” button in the top lefthand column.

Streetwear has had an increasingly strong influence on how young people consume fashion trends and engage with brands, and the luxury industry in particular has taken notice. Last week, Balenciaga launched exclusive sneakers at Selfridges, but they can only be purchased by appointment; earlier this year, Moncler announced it will launch monthly collections, as opposed to seasonal, in a collaboration model not too dissimilar from the streetwear industry; and lastly this November, TheCurrent will be present at ComplexCon for the very first time.

Our other panels at SXSW include Blockchain for radical transparency and The future of connected beauty. Please vote for them too!