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Digital snippets: Ralph Lauren’s smart shirt, Apple’s fashion execs, fond farewell to DKNY and Oscar PR Girls

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech…

RalphLauren

  • Ralph Lauren is bringing its sensory ‘smartshirt’ to market for $295 [Fashionista]
  • Why has Apple been poaching fashion execs? [BoF]
  • As DKNY PR Girl and Oscar PR Girl move on, one writer mourns the death of fashion Twitter [Yahoo! Style]
  • Why Target had the only ad in Vogue’s September issue with a digital edge [Digiday]
  • The world is not enough for Net-a-Porter [The Cut]
  • Zalando is making billions by tailoring its services to European stereotypes [Quartz]
  • Macy’s tests chutes, tablets in dressing rooms to repel Amazon [Bloomberg]
  • Matches Fashion’s stylish leap from touch to touch screen [NY Times]
  • How Neiman Marcus plans to digitise [Digiday]
  • The Dandy Lab: a new menswear concept store enhanced by technology [Grey Fox]
  • Sephora joins the beauty subscription box arena [PSFK]
  • 12 months after launch: how have John Lewis’ geo-location experiments with JLab winner Localz shaped up? [The Drum]
  • Alibaba lands Macy’s as the first US department store for its online portal [Fortune]
  • Why millions in China downloaded L’Oreal’s Makeup Genius app [AdAge]
  • How robots are ushering in a new era of retail customer service [Retail Dive]
  • Will luxury smartwatches work? [BoF]
  • This infographic reveals how social and mobile impact back-to-school shoppers [AdWeek]
  • Why fashion and beauty brands love Instagram [Digiday]
  • Periscope now has 10 million users who watch 21 million minutes a day [AdWeek]
  • Can Twitter turn around its story with buy buttons? [The Street]
  • Facebook tests a digital assistant for its messaging app [Bits]
  • Style.com lifts the veil on staffing, strategy ahead of launch [WWD]
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digital snippets e-commerce Uncategorized

Digital snippets: Oscar PR Girl, Daphne Guinness for Printemps, Narciso Rodriguez, FashionStake

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Oscar PR Girl joins Pinterest (as pictured) [Pinterest]
  • Here’s why Pinterest works better than Google+ [ReadWriteWeb]
  • Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]
  • Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]
  • Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]
  • New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]
  • Fab.com acquires FashionStake after seven months of rapid growth [All Things D]
  • Women’s Wear Daily launches on iPad [Mashable]
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Oscar de la Renta launches exclusive fragrance ring via f-commerce

Oscar de la Renta has turned to f-commerce with the launch of a limited edition cocktail ring featuring a solid concentration of its Esprit d’Oscar fragrance, available exclusively for Facebook fans from today.

Thanks to technology provided by social commerce company 8thBridge, the initiative allows users to shop the product end to end, therefore without leaving their Facebook feed.  (All you have to do is “like” ODLR to access the offer).

According to Erika Bearman, vice president of communications, aka Oscar PR Girl, this marks the beginning of a number of f-commerce exclusives that will follow from the brand, each one designed with its fans in mind.

It also demonstrates Oscar’s continuing dedication to social media, and belief that when it comes to sales, its various platforms (Twitter, Tumblr and Facebook) are particularly suited to its fragrance business. The company won back its fragrance licence just last year, and launched Esprit d’Oscar via a Facebook campaign in April 2011.

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social media Uncategorized

Oscar de la Renta fragrance hits Facebook

Oscar de la Renta has opted for social networking sites over traditional media to release its first fragrance in 10 years.

Riding on the success of the @OscarPRGirl Twitter account, Esprit d’Oscar was unveiled on the brand’s Facebook page with fans offered (now sold out) free samples when they “liked” the page.

A backstage video from the designer’s autumn/winter 2011/12 show has also been unveiled, which features models including Karlie Kloss each giving their opinion on the scent.

The fragrance is due to hit retail mid April.