online Archives - TheCurrent Daily

Shoppers are craving more augmented reality tools for online shopping

Charlie HartApril 13, 2018

Almost half of shoppers say they would spend larger amounts online if they had access to technology to help them better visualize what they're buying, according to research from PushON....

Chanel and Farfetch team up for Store of the Future partnership

Bia BezamatFebruary 19, 2018

Chanel and Farfetch have signed a multiyear innovation partnership that will see the companies collaborate to develop a series of digital initiatives in-store and online....

ICYMI: Starbucks’ blockchain rewards scheme, luxury in the age of digital Darwinism

Rachel ArthurFebruary 5, 2018

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including the use of blockchain for Starbucks' Rewards scheme....

How data sits at the heart of Rent the Runway’s business strategy

Rachel ArthurJanuary 17, 2018

With any given item stocked by Rent the Runway, the team can tell everything from who has worn it and how often they have worn it, through to whether it has stood the test of time. ...

Six of the best animated ads this Christmas

Daisy RileyDecember 5, 2017

Call it the John Lewis effect - this year, there are more animated Christmas ads than ever; many of them likewise focused on warm and fuzzy festive feelings. ...

Girl power meets kindness in H&M’s fairytale Christmas campaign with Nicki Minaj

Rachel ArthurNovember 28, 2017

H&M has released a feel-good campaign for the festive period focused on fantastical storytelling with a touch of female empowerment. ...

ICYMI: Calvin Klein opens tech-enabled pop-ups with Amazon Fashion

Rachel ArthurNovember 24, 2017

Calvin Klein has opened two pop-up stores in collaboration with Amazon Fashion this holiday season, offering an interactive shopping experience throughout. ...

Debenhams hits a fairytale homerun with #YouShall Christmas campaign

Rachel ArthurNovember 11, 2017

Cinderella is the inspiration behind department store Debenhams’ Christmas campaign this year, with a classic fairytale ending given a modern shopping spin. ...

John Lewis unveils #MoztheMonster Christmas campaign with Google Home and Facebook AR tie-in

Rachel ArthurNovember 10, 2017

The much-anticipated John Lewis Christmas film from Adam&Eve/DDB has been revealed, this time featuring a friendly monster called Moz alongside all manner of interactive campaign components. ...