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business data digital snippets e-commerce product Retail social media sustainability technology

Microsoft’s $1bn carbon reduction investment, ASOS’ AR tool, men’s makeup at John Lewis

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Microsoft will invest $1 billion into carbon reduction and removal technologies (MIT Technology Review)
  • Asos trials augmented reality fit tool (Drapers)
  • War Paint and John Lewis launch first ever men’s makeup counter (Fashion Network)
Technology
  • The tech driving next-gen customer service (Vogue Business)
  • Revolve integrates Snap+Style technology for digital communication (Fashion United)
  • How luxury retail can become a tech accelerator (Jing Daily)
  • Google Cloud launches new solutions for retailers (TechCrunch)
  • How Starbucks uses AI to counter mobiles isolating effect (Mobile Marketer)
  • Walmart expands robots to 650 additional stores (Retail Dive)
  • Stein Mart introduces ‘smart button’ for BOPIS shoppers (Retail Dive)
  • Augmented reality contacts are real, and could be here sooner than you think (Mashable)
  • Robots are changing retail, but not where you can see them (Modern Retail)
  • Gaming dominates the $120bn spent on mobile apps in 2019 (Warc)
  • Amazon is reportedly developing a hand-scanning payment option (Adweek)
  • Walgreens is training staff in virtual reality (Charged Retail)
  • How digital garment printing answers the call for customization (Sourcing Journal)
Sustainability & Purpose
  • What’s your fashion footprint? ThredUp’s quiz will tell you (Adweek)
  • Stella McCartney introduces biodegradable stretch denim (Fashion United)
  • Walpole launches its British luxury sustainability manifesto (Retail Gazette)
  • Your e-commerce addiction means delivery emissions could increase 30% by 2030 (Fast Company)
  • H&M’s AI operation helps make its supply chain more sustainable (Supply Chain Dive)
  • Jacket Required dedicates third of show to sustainable brands (The Industry)
  • Dyehouses are cleaning up their act (Vogue Business)
  • Could fashion’s next major fabric brand be green? (BoF)
  • Fast Retailing signed the Fashion Industry Charter for Climate Action (Retail in Asia)
  • Quorn introduces carbon-footprint labelling (Stylus)
  • Lush’s Mark Constantine: the retail rebel fighting climate change before Great was born (Retail Week)
Retail & Commerce
  • Walmart opens cashierless store in Florida (Grocery Dive)
  • Shiseido opens ‘beauty innovation hub’ in Shanghai (Retail in Asia)
  • Bose is closing all of its retail stores (The Verge)
  • Dior, Rimowa take over Harrods (WWD)
  • Opening Ceremony to close all stores (Drapers)
Marketing & Social Media
  • Instagram begins hiding photoshopped images (Hypebeast)
  • Burberry launches online game to celebrate Lunar New Year (Fashion United)
  • Facebook rethinks plan to insert ads into WhatsApp (Campaign)
  • Segmentation is dead! (Retail Dive)
Product
  • Ugg launches monthly product drops (Drapers)
  • New Under Armour sneaker will offer connected coaching (Sourcing Journal)
  • Hermès launches beauty (Fashion United)
  • Nike’s Vaporfly marathon shoes face a potential ban from competition (Quartz)
  • Is 2020 the year men’s makeup will go mainstream? (Evening Standard)
Business
  • Louis Vuitton buys the second largest rough diamond in the world (Fashion United)
  • Old Navy will stay under Gap umbrella (Adweek)
  • Pitti Immagine CEO on the future of trade shows (BoF)
  • Casper files for IPO (Retail Dive)
  • Off-White operator acquires Opening Ceremony (Drapers)
  • Amazon ramps up counterfeit reporting (BoF)
  • Boohoo to surpass forecasts after 44% jump in quarterly revenues (Retail Gazette)
Culture
  • The idea of beauty is always shifting. Today, its more inclusive than ever (National Geographic)
  • How the gaming industry is changing across the world (Quartz)
  • Redefining plus size – dressing the ‘average’ woman in Europe (Fashion United)
  • Why this community of hypebeasts only buy fakes (Dazed)
  • Comme des Garçons accused of racism in AW20 menswear show (Fashion United)
  • A-COLD-WALL* isn’t making streetwear anymore (i-D)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business Campaigns digital snippets product Retail sustainability technology

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Virginie Viard to fill Karl Lagerfeld’s brash boots at Chanel [The Times]
  • Amazon stops selling Dash buttons, goofy forerunners of the connected home [CNET]
  • Ted Baker boss Ray Kelvin quits after ‘forced hugging’ claims [The Guardian]
  • Gap to spin off Old Navy into separate public company [Retail Dive]
TECHNOLOGY
  • Apple is releasing a foldable iPhone, and it’s not only about all those patents [Tom’s Guide]
SUSTAINABILITY & PURPOSE
  • New York City launches project to promote fashion recycling [Fashion United]
  • Launch of Australasian Circular Textiles Association (ACTA) means business for sustainable fashion [Fashion United]
RETAIL & E-COMMERCE
  • Harrods targets online growth with Farfetch partnership [The Industry]
  • Ted Baker launches monthly product drops [Fashion United]
  • Pinterest expands the ability to shop on its platform [PYMNTS]
  • J.C. Penney pulls plug on clothing subscription service [BoF]
  • QVC UK introduces social commerce for ‘discovery-led’ shopping [Fashion United]
MARKETING & SOCIAL MEDIA
  • New Balance pub only accepts miles ran as currency [TheCurrent Daily]
  • Louis Vuitton unveils digital ‘Postcard’ window displays [WWD]
  • Rebecca Minkoff partners with Yelp to support businesswomen [Fashion United]
  • Ralph Lauren opens Ralph’s Café on Boulevard Saint-Germain in Paris [Fashion Network]
PRODUCT
  • Meet Glossier Play, the new high impact makeup brand from Glossier [WWD]
  • Net-a-Porter teams up with prominent female designers for international women’s day capsule [Fashion United]
  • Bonobos to unveil first women’s capsule [WWD]
  • Target is the latest retailer to take on Victoria’s Secret [Quartz]
BUSINESS
  • Swarovski, CFDA part ways for Fashion Awards [WWD]
  • LVMH plans London hotel and new flagship in experiential push [BoF]
  • Anya Hindmarch to split with partner Mayhoola for investments [WWD]
  • Burberry launches staff training plan after ‘noose’ hoodie row [The Guardian]
  • L Brands to shutter 53 Victoria’s Secret stores [Retail Dive]
  • Puma signs mega global deal with Manchester City owner, its biggest deal ever [Fashion Network]
  • Macy’s new restructuring to cut 100 senior positions, save $100 million annually [Fashion Network]
CULTURE
  • Sesame Street’s turning 50, and InStyle dressed our favorite characters for the party [InStyle]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
Editor's pick sustainability

Global fashion brand transparency is on the rise, says new industry report

Fashion Revolution
Fashion Revolution

Adidas and Reebok are leading the way towards greater transparency among major corporate players, according to a new report from sustainable non-profit organization, Fashion Revolution.

Research released in the 2018 Fashion Transparency Index shows improvement across the industry, with the 100 brands reviewed showing an overall increase of 5% in their transparency levels.

The study reviews and ranks major global brands and retailers according to their social and environmental policies, practices and impacts. The top 10 brands for transparency in 2018 also include Puma, H&M, Esprit, Banana Republic, Gap, Old Navy, C&A and Marks & Spencer.

On the fifth anniversary of the Rana Plaza building collapse in Bangladesh, Fashion Revolution highlights the importance for brands to be fair and transparent, particularly when it comes to impact on the lives of workers in the supply chain and on the environment.

The non-profit is also holding a weeklong series of events with designers around the world, sharing their ideas, processes and best practice when it comes to transparency. Designers taking part include Stella McCartney, Phoebe English, Christopher Raeburn and Vivienne Westwood with aims of engaging the consumer further in the conversation of who makes their clothes.

Fashion Revolution’s global operations director and founder Carry Somers said: “Over the last five years, millions of consumers have demanded a fairer, safer, cleaner industry. It’s working. We can see that brands are listening and the industry is starting to change.

“We’re calling upon the global fashion industry to turn its commitment to responsible sourcing into effective action this Fashion Revolution Week. Too many people working in the fashion industry, mostly women, are still underpaid, unsafe and mistreated. It’s time for change”.

In a plea to promote the conversation around supply chain transparency on a wider scale, Fashion Revolution has also launched its manifesto, laying out action points they believe will achieve a cleaner and safer fashion industry. Beyond the actionable steps, the company is also calling on consumers in general to spread the word via shareable social media assets and additional reading material.

For more content on brands striving to achieve a more sustainable supply chain, see TheCurrent Daily’s Sustainability category, which includes innovations by winners of this year’s Index such as Stella McCartney’s mushroom leather handbag and adidas’ pledge to use only recycled ocean plastics by 2020.

Categories
business digital snippets e-commerce film social media Startups sustainability technology

What you missed: Robotics in retail, biotech’s luxury nod, Amazon launches Spark

The rise of robotics in retail
The rise of robotics in retail

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • ‘We’re at the onset of an industrial revolution’: The rise of robotics in retail [Glossy]
  • Biotech gets the luxury nod with Bolt Threads x Stella McCartney tie-up [Forbes]
  • Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members [TechCrunch]

BUSINESS
  • Will the death of US retail be the next big short? [FT]
  • 10 major retailers that could go bankrupt in 2017 [RetailDive]
  • Miroslava Duma on the biggest sustainability problems facing the fashion industry [Marie Claire]

SOCIAL MEDIA
  • Instagram encroaches on Snapchat’s turf of social media influencers, winning their hearts, minds and posts [CNBC]
  • Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers [The Drum]
  • Nordstrom hones Snapchat strategy for annual anniversary sale [MarketingDive]

MARKETING
  • Adidas debuts lifestyle app All Day [Fashion United]
  • Pharrell Williams powers Old Navy’s 2017 back to school musical [BrandChannel]
  • Valentino integrates shoppable video for exclusive AW17 pre-launch on Mytheresa [Fashion United]

RETAIL & E-COMMERCE
  • Legacy retailers define strategy in competitive terms. Retail upstarts define it in terms of their customer [LeanLuxe]
  • Everlane to open first flagship store [RetailDive]
  • LLBean rebrands to be more digital, less direct-mail [AdAge]
  • CEO Matt Kaness on the future of ModCloth, post-Walmart [Glossy]

TECHNOLOGY
  • The permanent future of conversational commerce: eBay’s RJ Pittman on AI and chatbots [Forbes]
  • Researchers develop green method for artificial spider silk [Fashion United]

START-UPS
  • Modern Meadow to unveil its creative materials platform at fall exhibition [Modern Meadow]
  • NewStore raises $50 million for mobile commerce [TechCrunch]
  • Meet Shopshops, an interactive, online retail experience for fashion-savvy Chinese consumers [Fashionista]
  • Syte.ai, a visual search startup just for fashion, closes $8M Series A [TechCrunch]
Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Inside the Vogue x Apple relationship, Gucci’s digital strategy, Farfetch raises $110m

Gucci

It probably goes without saying you’re well and truly over the plethora of stories covering the cyber-themed Met Gala looks (including the true wearable tech pieces), but if you haven’t read Racked’s piece on the relationship between Vogue and Apple in the build-up to the event – as below – then do take the time. Also buzzing in fashion and tech news over the past couple of weeks is everything from further advertising plans on Snapchat to Gucci’s digital strategy and the wearable revolution taking place in Brooklyn. Read on for a complete rundown…


  • Unravelling Vogue and Apple’s self-serving relationship [Racked]

  • The digital strategy driving Gucci’s growth (as pictured) [Glossy]

  • Farfetch raises $110 million in ‘strategic’ move [BoF]

  • William Gibson and Andrew Bolton on the future of fashion and technology [Document Journal]

  • Decoding ‘Manus x Machina’ [BoF]

  • Westfield launches room service retail with interactive mirror [Retail Gazette]

  • Target and Lancôme produce Snapchat’s first e-commerce ads [AdWeek]

  • Old Navy ad with interracial couple sparks a social media firestorm [BrandChannel]

  • Louis Vuitton and Snapchat team up to bring live coverage of world class sailing event [The Drum]

  • Lyst inspires post-work shopping therapy with subway placements [Luxury Daily]

  • If you don’t get social media-only brand ‘Obsessee,’ you probably aren’t its target audience [Fashionista]

  • Bushy eyebrows and $50k per day on Facebook ads: How a small beauty brand blew up [Forbes]

  • How Snapchat won the Met Gala [WGSN Insider]

  • 10 of the best brands on Snapchat right now (and why they’re so great) [Hubspot]

  • How to build a brand on Instagram [Fashionista]

  • Brooklyn’s wearable revolution [NY Times]

  • Why Silicon Valley VC firms fund online retailers like Dollar Shave Club [Seattle Times]

  • Is Flipkart turning into the perfect example of what a tech startup must not do? [Quartz]

  • The future of shopping: trapping you in a club you didn’t know you joined [Bloomberg]

  • The future of the fashion show, according to MatchesFashion.com’s Ruth and Tom Chapman [Vogue]

  • This new tool wants to make the off-price clothing business easier [Fast Company]

  • Digiday launches new fashion and luxury publication, Glossy [Digiday]

  • Heated coats and Kate Moss holograms: the key moments fashion and technology have collided [Daily Telegraph]

  • This video of Anna Wintour introducing the @Voguemagazine app is oddly threatening [Fashionista]

  • The sneakerhead bot problem is getting worse and Nike has the only answer (so far) [HighSnobiety]

  • What fashion brands can learn from Beyoncé’s Lemonade [BoF]
Categories
Editor's pick film

More festive films: Hermès, Gucci, Jo Malone, Old Navy, H&M, Tiffany & Co

jomalone_poppy_kissmas

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous cat of Sainsbury’s, and on to a few more that are worth a look.

Hermès takes to its classic illustration work with another cute tale; Gucci turns to its cruise 2016 collection for gift giving ideas; Jo Malone sees Poppy Delevingne playing cupid (as pictured above) in its ‘Happy Kissmas” spot; and Old Navy sends actor Fred Armisen and musician Carrie Brownstein to the kids table.

There’s also a music video starring Katy Perry from H&M and a traditional romantic spin from Tiffany & Co. Check them all out, below:

Categories
digital snippets e-commerce film mobile social media Startups technology

Digital snippets: Asos launches podcast, Burberry’s success on Periscope, Jet hits $1m in first-day sales

A round-up of the latest stories to know about surrounding all things fashion and tech…

asos

  • Asos launches weekly podcast in customer engagement push [Retail Week]
  • Burberry’s Snapchat and Periscope campaigns deliver a record 100m impressions [The Drum]
  • Jet, the new Amazon competitor, hits $1 million in sales on launch day [re/code]
  • Forever 21 launches Instagram-powered thread screen [DigitalBuzzBlog]
  • Nordstrom is making it simple to buy via text message [NRF]
  • Birchbox’s monthly deliveries will give virtual reality a fascinating test run [AdWeek]
  • Katy Perry, Coty launch perfume line with Twitter pop-up shop [AdAge]
  • Victoria’s Secret chatting app ensures instantaneous customer satisfaction [PSFK]
  • LVMH to launch Apple Watch rival [Reuters]
  • Amazon will be the number one US clothing retailer very soon [Bloomberg]
  • Old Navy follows viral hit with another back-to-school music video [AdAge]
  • Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
  • E-commerce start-up Tinker Tailor shuts down operations [Fashion Times]
  • Personal shopping app Scratch launches with $3.6 million in funding [Fashionista]
  • Battle of the buy buttons: What does the social commerce hybrid mean for retail brands? [The Drum]
  • The surprising way smartphones are changing the way we shop [The Washington Post]
  • Malte Huffmann of Dafiti on cracking fashion e-commerce in Latin America [BoF]
  • Fashion’s biological future is now [Huffington Post]
  • Programmable clothes are going commercial [Co.design]
  • Apple Watch sales: what we know (and don’t know) [WSJ]
  • Pebble boss: ‘one day, people will not be able to live without their smartwatch’ [The Guardian]
  • Does Ringly have a place in an Apple Watch world? [TechCrunch]
  • Vogue launches Alexa Chung fashion documentary series, crowdsources questions [Vogue]
  • 10 retailer blogs that are genuinely worth reading [Econsultancy]
Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Yoox, Net-a-Porter, Farfetch, Lord & Taylor, Burberry, Nasty Gal, Nike

A round-up of the latest stories to know about surrounding all things fashion and tech…

Yoox

  • The Yoox and Net-a-Porter merger is creating a tech giant as much as a fashion giant [Quartz]
  • Farfetch’s global platform play [BoF]
  • Did Lord & Taylor’s hot Instagram campaign thumb its nose at FTC disclosure rules? [AdWeek]
  • Burberry broadcasts ‘London in L.A.’ show via Periscope [Creativity]
  • Nasty Gal’s uncertain future: does it have what it takes to stay on top? [Racked]
  • Nike’s latest addition to the “lady empowerment ad” genre is one of the most relatable [Fashionista]
  • Stuart Weitzman campaign starts with cool cinemagraphs on Instagram, then follows up on Facebook [AdWeek]
  • Neiman Marcus introduces new image recognition “Snap. Find. Shop” app [Haute Living]
  • How Old Navy is winning at YouTube [Digiday]
  • Old Navy and Banana Republic among first brands to use Instagram’s carousel ads and link to product page [AdAge]
  • Asos eyes emerging artists on Vevo to deepen ties to 20-somethings [The Drum]
  • Amazon quietly acquired Shoefitr to improve how it sells footwear online [TechCrunch]
  • Viral style: why are we obsessed? [BBC]
  • Fashion brands are ignoring the internet because the market hasn’t yet forced them to take action [BoF]
  • What can fashion learn from science? [i-D]
  • Digital beauty businesses aim for breakthrough [BoF]
  • Forget the Internet of Things, there is a digital revolution taking place in our shopping malls [Forbes]
  • If you text this phone number, a guy named Stefan will send you limited-edition clothes [Business Insider]
  • The RealReal raises $40 million to double sales in 2015 [Fashionista]
  • Fashion can win the wearables war [BoF]
  • Ad spend on smart watches estimated to reach nearly $70m by 2019 [The Drum]
  • Six retailers doing the most to make mobile part of the in-store experience [PSFK]
Categories
digital snippets e-commerce mobile social media technology

Digital snippets: Zoolander, Apple Watch, Farfetch, GoPro, Old Navy, Bloomingdale’s

A round-up of the latest stories to know about surrounding all things fashion and tech…

zoolander_valentino

  • Zoolander stars crash Valentino runway during Paris Fashion Week to announce sequel, web goes wild [AdWeek]
  • Four reasons to care about the #AppleWatch [F&M]
  • Fashion ‘unicorn’ Farfetch raises $86 million at $1 billion valuation [BoF]
  • GoPro and Michael Kors top NYFW brand posts on Instagram [L2 The Daily]
  • Old Navy tries Tumblr for Gen Y’s spring push [MediaPost]
  • Bloomingdale’s highlights designer exclusives with branded “dance craze” [Luxury Daily]
  • Sephora launches contouring app [WWD]
  • Meet the angel investors sprinkling financial fairy dust on new design talent [FT]
  • PCH founder: how I’ll turn Fab.com into the Netflix of design [PSFK]
  • Dash Hudson raises $1 million to beat the Instagram shopping conundrum [Fashionista]
  • Etsy gets a patent covering streaming interactive online shopping [Internet Retailer]
Categories
digital snippets e-commerce film mobile social media technology

Digital snippets: Apple Pay, Macy’s, Rakuten, John Lewis, Old Navy, social media ads

A round-up of the latest stories to know about surrounding all things fashion and tech…

ApplePay

  • The complete guide to Apple Pay, including what’s the point? [Quartz]
  • Macy’s links with Google to show mobile users what’s in stock nearby [AdAge]
  • Japan’s Rakuten e-commerce giant launches in America with fashion site [BrandChannel]
  • John Lewis eyeing Oculus Rift opportunities to unite VR and in-store experiences [The Drum]
  • Old Navy gets in on the #selfie machine [DigitalBuzzBlog]
  • Top 10 fashion films of the season [BoF]
  • Fashion brands push social media ads [WWD]
  • Inside Pinterest: the coming ad colossus that could dwarf Twitter and Facebook [Forbes]
  • Twitter to roll out its Buy button to general public in early 2015 [VentureBeat]
  • Does Oculus Rift have a future in retail? [WGSN/blogs]
  • Wonderluk’s made-to-order, 3D-printed accessories rival mass production [PSFK]