Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital:
- Macy’s: marketers should defend data use but show restraint [AdAge]
- Levi’s hacks vintage items to function as modern-day social media devices (as pictured) [PSFK]
- Fox & Fawn proves key example of how innovative retailers are turning Instagram into an e-commerce platform [Fashionista]
- Hermès made the smart if overdue move of creating a scarf-tying app called Silk Knots [The Cut]
- Nars previewing Guy Bourdin collection on Snapchat [WWD]
- Nordstrom: how to remain relevant in a tech savvy world [Forbes]
- Salvatore Ferragamo looks to the web to lure young consumers [Reuters]
- Fendi microsite increases brand awareness during Milan Fashion Week [Luxury Daily]
- M&S to contact workers in Asia by mobile to check factory conditions [The Guardian]
- Urban Outfitters’ new app strategy: be cool [Bloomberg BusinessWeek]
- Burberry out-buzzes Topshop at London Fashion Week [Marketing Magazine]
- Net-A-Porter bets on social commerce with new ‘Netbook’ iPad app [Econsultancy]
- Pinterest announces first ad product: promoted pins [Mashable]
- Olapic brings the persuasive power of user-generated imagery to e-commerce [BoF]
