London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season.
The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, and Newcastle as well as around London.
The content will run from February 15-23. In the build-up it will include the spring/summer 2016 shows, before switching to daily round-ups from the new catwalk collections and presentations.
Caroline Rush CBE, CEO of the BFC, said: “Collaborating with Ocean Outdoor means that we are able to bring British talent and London Fashion Week to more people than ever before. At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK.”
Ocean has previously worked with both Hunter and Topshop to screen content from LFW on its outdoor network. Hunter broadcast its autumn/winter 2015 collection live, while Topshop teamed up with Twitter for a shoppable billboard initiative.