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ICYMI: Fashion embracing AI, how Apple is using AR, breaking down Gucci’s innovation model

AI in fashion - artificial intellgence
AI in fashion

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How fashion should (and shouldn’t) embrace artificial intelligence [BoF]
  • How Apple will use AR to reinvent the human-computer interface [Fast Company]
  • Breaking down the Gucci-inspired ‘innovation model’ that’s taking over Kering [Glossy]
  • In fashion’s hype-driven era, Hermès is doing its own thing [Dazed]
TECHNOLOGY
  • Blockchain, Internet of Things and AI: What the newest luxury startup accelerators are investing in [Glossy]
SUSTAINABILITY
  • What really goes into a fashion sustainability ranking & how brands game the system [TheFashionLaw]
  • Millennials say they care about sustainability. So, why don’t they shop this way? [BoF]
  • Report: Levi’s is ‘all talk and no action’ on sustainability [Glossy]
  • Beauty brands are finding innovative ways to reduce packaging waste [Fashionista]
  • The young designers pioneering a sustainable fashion revolution [Vogue]
  • TheRealReal, Stella McCartney flaunt high-fashion recycling [MediaPost]
RETAIL & E-COMMERCE
  • Is video the future of online shopping? [BoF]
  • Amazon will now deliver packages to the trunk of your car [TheVerge]
  • Fast fashion’s biggest threat is faster fashion [BoF]
MARKETING & SOCIAL MEDIA
  • Outdoor Voices uses AR to launch OV Trail Shop running collection [FashionNetwork]
  • Oakley forgives you (even if others don’t) in this lovely ode to athletic obsession [AdWeek]
  • Adidas Originals traded pieces from Alexander Wang’s new collection to get to Coachella [AdWeek]
PRODUCT
  • Disney made a jacket to simulate physical experiences, like a snake slithering across your body [TheVerge]
  • Adidas is testing how to mass-produce custom shoes like those it makes for elite athletes [Quartz]
BUSINESS
  • Balenciaga issues second apology after claims of discrimination against Chinese shoppers [Reuters]
  • Sephora’s lawsuit with obsessive compulsive cosmetics is a staggering case study in how beauty products are sold [Racked]
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digital snippets e-commerce social media Startups technology

Digital snippets: Oculus, Luxottica, Wren, Asos, Nike, Birchbox, Tom Ford, Kenzo

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit…

oculus-rift-dk2

  • Google deal with Luxottica will bring Glass to Ray-Ban, Oakley [WSJ]
  • How Wren made a viral video of strangers kissing and increased sales by nearly 14,000% [Business Insider]
  • Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout [Marketing Magazine]
  • Birchbox, seller of beauty products, steps out from web to open New York store [NY Times]
  • Tom Ford joins the world of e-commerce with sexy new web store [Fashionista]
  • Kenzo’s virtual aquarium highlights the danger of overfishing [PSFK]
  • Chanel releases new Coco Mademoiselle Keira Knightley ad – She’s Not There [The Inspiration Room]
  • Lancôme ramping up digital initiatives [WWD]
  • How Yoox became the Amazon of the fashion world [Telegraph]
  • Why in-store tracking might not be as bad as it sounds [CNNMoney]
  • The Shazam of fashion is here, introducing ‘ASAP54? [Styleite]
  • Silicon Valley never talks about the real reason you don’t own a smart watch or ‘wearable tech’ [Business Insider]