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technology Uncategorized

Norma Kamali gives Fashion 2.0 Awards keynote address

Fashion 2.0 founder Yuli Ziv, designer Norma Kamali, and the evening's host Robert Verdi

Fashion designer Norma Kamali gave the keynote address at Style Coalition’s third annual Fashion 2.0 Awards in New York this evening, focusing on how technology is propelling the industry into the future.

She referred to today as the most exciting time to be in fashion since the 1960s. “What’s now the most innovative and new, and what matters, is not the clothes, which repeat themselves, but how we tell the story about fashion,” she explained.

It’s about how we personalise it, and how we humanise it, she added. “You can know my story, know about me, and if you know me as a woman, you can connect with me.”

But she also said what she loves about it is the feedback you can get from your consumers. Where once the magazines owned the power and the information, now real people, who love fashion, and love to communicate and share it, are the ones who have that. They can tell a story to all of the people who follow them, in the same way that brands can, and really make an impact on them, she said – this is modern fashion today.

She referenced her background working for an airline straight after graduation when she couldn’t get a job in the 1960s, as the reason behind her desire and love for technology. At that time, airlines were like Apple today, she explained: “Technology was really driving the industry, it was an incredible leap into the future.”

She expressed that same sense of “tomorrow, today”; a place that is far ahead, but we are on our way there now.

The Fashion 2.0 awards themselves aim to recognise and honour brands striving to reach these very goals; those with outstanding achievements and communication strategies in the online community, and those considered best in class across a variety of digital media channels.

Kate Spade took the Top Innovator title beating out other nominees including Oscar de la Renta and Coach, and previous winners, Burberry and DKNY.

Meanwhile DKNY PR Girl, otherwise now known as Aliza Licht, international senior vice president of global communications, scooped Best Twitter and Best Blog by a Fashion Brand, for her more recently launched Tumblr page. Click here to see a full list of all the rest of the winners.

Kamali, who was nominated in the best online video category, will be showcasing her second 3-D film at New York Fashion Week next week.

(Image via @giafrese)

Categories
digital snippets Uncategorized

Digital snippets: Norma Kamali, Net-a-Porter, StylistPick, Swarovski, M&S

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Norma Kamali SS12

    Norma Kamali hosts 3D video fashion show, launches website [Forbes]

  • Net-a-Porter’s autumn ads tie-in Aurasma augmented reality [WWD]
  • Celebs meet tech – Cheryl Cole collaborates with Stylistpick [TechCrunch]
  • Tommy Hilfiger finds Facebook generates most views of interactive videos [NewMediaAge]
  • Swarovski to run SCVNGR hunt in London [Mashable]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: Burberry, Nicola Formichetti, Ralph Lauren, StyleMint, H&M

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Burberry focuses on Facebook to push new fragrance, commits over 60% of annual marketing budget to digital media [FT]
  • Designers including Norma Kamali and Nicola Formichetti for Mugler turn to 3-D fashion shows [The New York Times]
  • Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]
  • Olsen twins unveil debut StyleMint video with guest editor stylist Sara Moonves [The Cut]
  • H&M launches e-commerce in US via Elle.com [WWD]
  • Ralph Lauren Kids rolls out third RL Gang digital shoppable storybook [Daily Candy]
  • Viral video: 100 years of East London fashion in 100 seconds for Westfield Stratford City mall opening (as above) [New Media Age]