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technology

Google Glass gets 12-page spread in Vogue magazine

Google is on a mission to make Glass seem less in the way of dorky, and more along the lines of stylish. The latest example: a 12-page spread in Vogue’s September issue (always its largest of the year, this time with a whopping 902 pages).

Nicknamed the ‘tech’ special, this is also the one with that interview with Marissa Mayer in it. And the one that inspired editor-in-chief Anna Wintour to pose in her first official Instagram, or #voguestagram shot, holding it.

See all the Google Glass images – photographed by Steven Klein – below. And do check out this amusing post over at Advertising Age suggesting how Vogue could actually be doing a whole lot more.

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technology

Nina Garcia switches up SXSW opinion, goes for Google Glass at #NYFW

GoogleGlass_NinaGarcia_benina

Project Runway judge and Marie Claire creative director, Nina Garcia, has just announced she will be wearing Google Glass at New York Fashion Week this September.

#BeNina, as the initiative is being called, will see photos and videos taken using the device beamed across both her personal and Marie Claire’s social media outlets, including Twitter, Facebook, Instagram and Vine, as well as the magazine’s website.

It’s a bit of an interesting change of heart from the editor who only a few months ago somewhat screwed her nose up at the idea of wearable technology.

Speaking at SXSW, Garcia – who has over 800,000 followers on Twitter and 55,000 on Instagram – was asked whether wearables were for the “kingdom of nerds” or a sign of where fashion is going.

“If you can get Tom Ford to design [Google Glass],” she said, “I might wear them. But until then…”

Well, Ford isn’t on board. And those rumours about Warby Parker are still not confirmed. Google Glass definitely doesn’t look as fashion-forward as one like Garcia might hope, but it seems that’s no longer deterring her.

Reports state she doesn’t have a formal relationship with Google on this project – though the video below does show her in the internet giant’s offices – but there’s no denying Google will hope to benefit from this. NYFW has of course previously played host to the device with Diane von Furstenberg’s show last September.

“What I find fascinating is that this may be the beginning of a technology that changes how we interact and how we process and gather information,” said Garcia.

“Usually I have lots of devices during fashion week. Google Glass Expedition is controlled by your voice or a tap of your finger. It’s a very different device than the iPhone. It’s like wearing a little computer. It’s a hands-free experience which is kind of liberating. I can go to a show and just be and not be looking down at my iPhone all the time.”

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#SXSW Interactive in prep: a fashionable playing ground for 2013

FashionBrainBar_SXSW_main

If there was one thing I learnt from SXSW last year, it was that I absolutely had to go again in 2013. On top of the fact it’s the place to hear industry leaders  give expert insights, the place to learn about new innovations and source fresh inspirations, and the place where trends and directions for the tech world break… it’s also a breeding ground for incredible networking.

For anyone working within the fashion-meets-digital space, this seems especially the case this year, with more attendees headed to Austin from our industry than ever, as well as a host of relevant events to go with it.

Fashion’s Collective is hosting one of them, known as the Fashion Brain Bar on Monday, March 11 (as pictured above). It’s aim is to provide a bit of respite from the insanity of the festival, but also a space for everyone to meet the people they need to meet and have “the conversations that will play a key role in the advancements we’ll see over the next few years”.

Industry experts on hand will include Raman Kia, executive director of integrated strategy at Condé Nast through to Dave Gilboa, founder of Warby Parker. The full list can be seen here, as well as a space to submit questions to them in advance.

Another fringe event planned is called The Neighborhood. Created by AvecMode and 2nd Street District, it’s a move on from the Style X event of previous years, which brought a fashion focus (complete with runway shows) to Austin nearer the end of the festival. This time plans are in place from March 11 – 14 with a bit more of an industry edge. There are pop-up stores still, but also Q&A sessions with pros from the likes of Neiman Marcus, Michael Kors, Lyst, Refinery29 and more, as well as highlight interviews with menswear designers John Varvatos and Billy Reid.

The main SXSW schedule does of course feature a number of fashion-specific events too, including this one with Nina Garcia focused on the democratisation of high fashion. And this one featuring New York’s “digital it-crowd” in Aliza Licht, Cannon Hodge, Erika Bearman and John Jannuzzi (that’d be DKNY, Bergdorf Goodman, Oscar de la Renta and Lucky Magazine).

Fashion’s Collective has also published a survival guide to the whole five days, including must-attend events (lots of them non-fashion which I would highly recommend, there’s nothing like being inspired from outside your normal remit), as well as a handful of food and drink recommendations (indispensable).

I also love this guide from Andrew Hyde, called Ditch the Marketers, Find the Makers, it sums up the rest of the experience beautifully (be friendly to everyone, sit down when you can, put down your tech and look at people – yes really).

On that note mind you, if you’re going, drop me a line over Twitter. Assuming I can connect, I’d love to meet you.

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digital snippets e-commerce mobile social media Uncategorized

Digital snippets: Hermès, New Look, Holt Renfrew, Victoria’s Secret, Nina Garcia

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Hermès brings 8 Ties digital installation to Selfridges (as pictured) [GQ.co.uk]
  • New Look opens Blippar-enabled Marble Arch store [CreativeBoom]
  • Holt Renfrew’s youth click: navigating social media like a teenager [WWD]
  • Nina Garcia’s media consumption habits [AdWeek]
  • Chris Anderson says the ‘Maker’ movement is the next industrial revolution [BoF]
  • Online spending and in-store “showrooming” are on the rise [MediaPost]
  • Retailers expect 6% of holiday sales to come from mobile [eMarketer]