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Podcast technology

Nick Knight on why AI cannot simulate creativity

Artificial intelligence is not yet good enough to simulate creativity, says British fashion photographer Nick Knight on the latest episode of the Innovators podcast by the Current Global.

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Speaking live at a FashMash event in London, he explained that AI as it stands today, is a long way from what creativity is: “When you create a picture, it is done through desire, accident, failure, fear, love, and arousal. Predicting what I will do by how I did past steps is not a good way to create my next piece of art; it’s not a good way to simulate creativity.”

He was referring to the way in which AI looks back at past behavior in order to work out what is probable next. But that doesn’t mean that it won’t one day figure out how to do so, he noted, adding that he is working on new projects that will keep him on the frontline of it so as to have a say in what it could look like down the road.

Knight has built his career on pushing the boundaries of image making. He has photographed some of the world’s biggest celebrities and models – from Lady Gaga and Bjork to Kate Moss and the late Alexander McQueen. Almost two decades ago, he launched SHOWstudio, an online platform celebrating fashion film, and changing the way fashion was consumed through the internet.

Now his next act is understanding how technologies like AI and robotics will impact creativity, and how he can become a part of such a movement.

During this conversation with guest host Rosanna Falconer, Knight explains what the smartphone has to do with Shakespeare; how SHOWstudio broke the internet but created history with the first ever live streamed fashion show for Alexander McQueen in late 2009; and why he is an eternal optimist about the future.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Nick Knight to Insta-shoot Topshop’s #LFW show

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Topshop is teaming up with Nick Knight, founder of SHOWstudio.com, for live Instagram coverage during its upcoming London Fashion Week show.

The visionary photographer will shoot the “true atmosphere and unseen culture” of the Topshop Unique autumn/winter 2016 event at Tate Britain, and release the images in real-time to the brand’s 6.2 million Instagram followers.

This “Insta-shoot”, will cover everything from the setup through to the finale on show day (Sunday, February 21). The aim is to step away from the “ordinary, often ubiquitous documentation process” seen during fashion weeks, Topshop said in a statement.

It will also be possible to watch Knight in action by tuning into Periscope, where GoPro cameras will be broadcasting his creative process.

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Said Knight: “Fashion systems are developing so rapidly, and there are so many new and amazing possibilities. SHOWstudio has always championed change and innovation, so the challenge of posting real-time and live steaming from GoPro straight to Periscope is one we relish. SHOWstudio was also founded on the principal of championing fashion film and moving image, so we were delighted to accept Topshop’s offer to collaborate on capturing the Topshop Unique Show in the most dynamic way possible.”

Shoppers at the retailer’s flagship store at Oxford Circus in London will also be able to access a dedicated London Fashion Week area, and see a 3-D window installation by set designer Thomas Petherick.

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film

Fashion names star in Apple Mac’s 30-years ad

 

Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using a series of iPhones over the course of just one day.

1.24.12, as it’s called (for the day it was shot), is a celebration of 30 years of the Macintosh. When the Mac was introduced, it promised to put technology in the hands of the people, Apple says, launching “a generation of innovators who continue to change the world”.

Van Herpen is seen in her Amsterdam studio working on one of her elaborate creations at about 43 seconds in. While many fashion designers work on a Mac these days, she is one of a few who also turns her ideas into reality using a 3D printer.

“Iris van Herpen initially saw the computer as a strictly two-dimensional environment. For someone who often begins the creative process by sketching on a mannequin, that wouldn’t work. But when she discovered 3D printing, everything changed,” reads the write-up on the Apple website, where a timeline has been created documenting creativity for the past 30 years.

 

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Van Herpen is included under the heading for 2014 on the site, but two further dates are also relevant to the fashion industry.

1996 is dedicated to Tinker Hatfield, who is the designer behind many of Nike’s most popular shoes. He said the Mac enabled him to experiment more freely in terms of different materials, contours and patterns, and to see all his designs instantly. “Apple gave us this amazing tool and a new way to do things. It was a little crazy, yet satisfying and liberating at the same time,” he is quoted.

The year 2000 is then focused on photographer Nick Knight, who created SHOWstudio.com, and in so doing, “changed how people saw fashion”. He pioneered fashion film, and was of course one of the very first to live stream a fashion week show. “I wanted to make fashion accessible to a broader audience. And I wanted to share more than static images,” he says.

Consumers are also invited to share information about when they first owned a Mac and how exactly they have used it, via an interactive portion of the 30 years microsite.

A short documentary about the Mac’s history has also been released, featuring Van Herpen, Hatfield and Knight, among others…

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Uncategorized

Topshop releases Nick Knight film starring Karlie Kloss

 

Nick Knight has produced a film for Topshop in celebration of its 10 years of designer collaborations and 10th anniversary as sponsor of the British Fashion Council’s NEWGEN scheme supporting up-and-coming talent.

The spot stars supermodel Karlie Kloss in an array of looks from the high street retailer’s best designer collections of the past decade, including Richard Nicoll, Mary Katrantzou, Marios Schwab and Christopher Kane.

It launched on SHOWstudio and Topshop.com this morning, in time for the first day of London Fashion Week.

It will also be shown on the outdoor screen of LFW’s Somerset House throughout the week, in Topshop’s store windows and on London Underground station platforms.