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ICYMI: Payless wins with fake luxury store, British MPs grill fast fashion, UN forms sustainability alliance

Payless's fake luxury store Palessi
Payless’s fake luxury store Palessi

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Payless opened a fake luxury store with $600 shoes [Fortune]
  • MPs grill fast fashion bosses on sustainable practices at select committee hearing [The Industry]
  • UN to form alliance to make fashion more sustainable [FashionUnited]
TECHNOLOGY
  • Cambridge Analytica whistleblower joins H&M to lead AI research [TheCurrent Daily]
  • Muji designs “friendly” autonomous shuttle bus for Finland [Dezeen]
  • Smart speakers are everywhere this holiday season, but they’re really a gift for big tech companies [Vox]
SUSTAINABILITY & PURPOSE
  • Patagonia’s billionaire founder to give away the millions his company saved from Trump’s tax cuts to save the planet [Forbes]
  • Can the ‘broken’ fashion industry be fixed? [BBC]
  • For retailers and brands, sustainability needs good tech [Forbes]
  • Lane Crawford switches to greener shopping bags and packaging [WWD]
  • Next season’s must-have isn’t a handbag, it’s a conscience [i-D]
RETAIL & E-COMMERCE
  • How Casper is designing experiential retail moments [TheCurrent Daily]
  • A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales [Digiday]
MARKETING & SOCIAL MEDIA
  • YouTube rolls out merchandise selling function [Drapers]
  • Nike tugs on heartstrings with ‘My Crazy Dream’ IGTV series [Mobile Marketer]
  • Steph Curry tells Under Armour to market his shoes to girls [BoF]
  • Instagram adds ‘close friends’ to let you share stories to a more limited group [The Verge]
  • Benefit to create pink train carriage for last minute brow treatments [Campaign]
PRODUCT
BUSINESS
  • Black Friday took one third of sales from smartphones [FashionUnited]
  • Kering to end Yoox partnership, take control of e-commerce by 2020 [BoF]
  • H&M to shut Cheap Monday [WWD]
  • Condé Nast to combine US and international businesses [BoF]
  • Cash-strapped millennials turn to instalment plans to buy t-shirts and jeans [BoF]
CULTURE
  • Bread & Butter cancelled for 2019 [Drapers]

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Categories
digital snippets e-commerce Uncategorized

Digital snippets: Michael Kors, Louis Vuitton, Rebecca Minkoff, Next

It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become consumed in all things ad-land.

Be sure to check out all the action via Twitter as usual though, and in the meantime, read on for a handful of great stories from around the web surrounding all things fashion and digital over the past week:

  • Michael Kors launches digital series ‘Living the Kors Life’ (episode one above) [FashionGoneRogue]
  • Louis Vuitton pushes Kusama collection via augmented reality app [Luxury Daily]
  • Rebecca Minkoff to bring new lookbook to life with animated GIFs [WWD]
  • E-Commerce is head over heels for Pinterest, and for good reason [All Things D]
  • Retailers feast on free Facebook tools, shun ads [Reuters]
  • Luxe brands register for domain names [WWD]
Categories
digital snippets social media Uncategorized

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How social media helped Kate Spade become a global brand [Mashable]
  • How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
  • Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
  • Madewell launches fun fashion choose-your-adventure video [T magazine]
  • Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
  • Gucci most searched fashion brand on Bing [The New Age]
  • John Lewis launches 24-hour virtual shop [PSFK]
  • GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
  • Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]