New York Fashion Week Archives

Models close the Prabal Gurung AW18 show

NYFW roundup: #MeToo conversations, immersive runways and supersized robots

Bia BezamatFebruary 15, 2018

As New York Fashion Week draws to a close, we highlight some of the most interesting conversations and immersive experiences that took place on the runways and around the shows. ...

Diesel pop-up sells limited edition “fakes” as part of SS18 campaign

Bia BezamatFebruary 13, 2018

Diesel is looking to reinforce its authentic roots with a “fake” pop up store during New York Fashion Week selling seemingly knock-off “Deisel” goods. ...

Badgley Mischka teams up with SAP to launch live NYFW app

Bia BezamatFebruary 9, 2018

American label Badgley Mischka is partnering with enterprise software company SAP to launch a live and interactive app for guests of their upcoming show at New York Fashion Week....

Rebecca Taylor illustration by Wesley Allsbrook 3D google tilt brush

Rebecca Taylor to debut 3D installation with Google Tilt Brush at NYFW

Bia BezamatFebruary 6, 2018

Rebecca Taylor has teamed up with Tilt Brush by Google for an in-store installation during the brand's fall 2018 NYFW presentation....

2017: A designer meets digital year in review

Rachel ArthurDecember 28, 2017

Here are our 10 most popular stories on Fashion & Mash this year; a group that nods to the direction the industry is moving in, from artificial intelligence and blockchain, to continued fascination with space travel....

What you missed: See-now-buy-now, Nicopanda x Amazon, Kering tops sustainability index

Rachel ArthurSeptember 21, 2017

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week including Amazon's one-hour deliveries for Nicopanda....

DVF to present wholesale collection via virtual reality

Rachel ArthurSeptember 19, 2017

Diane von Furstenberg has teamed up with wholesale marketplace Ordre.com to present its spring 2018 collection to buyers using virtual reality....

Alibaba’s partnership with New York Fashion Week signifies a shift in the role of a show

Jing DailySeptember 18, 2017

Alibaba announced a partnership with New York Fashion Week in a bid to help US brands reach China’s massive market for the first time. ...

How brands used Instagram Stories during New York Fashion Week

Rachel ArthurSeptember 16, 2017

Instagram Stories is the current darling of the fashion world, or so it seemed in New York this past week as each and every designer brand took to the platform alongside their runway shows....

What you missed: Ralph Lauren’s Instagram Stories, Apple’s augmented reality, brand activations at NYFW

Rachel ArthurSeptember 13, 2017

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Ralph Lauren's Instagram Stories campaign at NYFW. ...

New York Fashion Week

NYFW roundup: #MeToo conversations, immersive runways and supersized robots

Diesel pop-up sells limited edition “fakes” as part of SS18 campaign

Badgley Mischka teams up with SAP to launch live NYFW app

Rebecca Taylor to debut 3D installation with Google Tilt Brush at NYFW

DVF to present wholesale collection via virtual reality

Alibaba’s partnership with New York Fashion Week signifies a shift in the role of a show

Away luggage on going beyond the VC hype

Cannes Lions 2018: Glossier on how digital allows for individual connections at scale

Cannes Lions 2018: Ikea’s latest AR app creates ingenious way to reuse packaging